'Just Ask' animation

The STOP Suicide campaign builds public awareness and understanding about ‘asking directly about suicide’ and that suicide is ‘everybody’s business.’

Our ‘Just Ask’ animation was launched on World Suicide Prevention Day 2021. It captures elements of STOP Suicide training, including safety planning, supporting somebody else and how to look after yourself - in one engaging, safe-to-use public resource.

The film received nearly 1,200 online views, and more than 3,000 unique users visited stopsuicidepledge.org for additional information during the month of campaigning.

Our Campaign Makers, supporters and eleven partners worked with us to share information while local media shared Cindy De Costa's story.

Cindy, who has been volunteering as a Campaign Maker after hearing a talk at university, tells how she supported a man in his 20s; “I had suicidal