montecarlosbm
When the authenticity and generosity of Lebanese cuisine meet the luxurious soul of Hôtel de Paris Monte-Carlo, a unique alchemy occurs. Interview by: José Berrocoso
Always seeking remarkable gastronomic experiences, Monte-Carlo Société des Bains de Mer is joining forces with Em Sherif, a renowned restaurant group born in Beirut, which set up residence in Monte-Carlo. Following on from Harrods in London, Hôtel de Paris Monte-Carlo welcomes Em Sherif in Europe with a unique concept combining Em Sherif Restaurant, Em Sherif Café and Em Sherif Sea Café. Founded by Mireille Hayek in 2011 to celebrate the authenticity, generosity and refinement of Lebanese cuisine and culture, and after a great success in Egypt, KSA, UAE, Bahrain and Kuwait (has two locations in Kuwait, Em Sherif Café at the Avenues Mall and Em Sherif Restaurant at The Palms Beach Hotel and Spa), Em Sherif will be taking up residence in Monaco under the leadership of Yasmina Hayek, the daughter's founder and chef trained at the Paul Bocuse Institute. The family business joins the eminent history of the Principality to the greatest delight of those who love cuisine that comes from the heart. Ms. Hayek specializes in restaurant menu creation, execution, and team training. Additionally, she oversees the company’s social media and content creation strategy as well as quality control of all branches of the restaurant group. Moreover, Hayek manages the continuous international expansion of the restaurant concepts in the MENA region such as the UAE, Egypt, and Kuwait, and others as well as most recently in London’s Harrods and Monaco’s Hotel de Paris. Yasmina is a young, talented and versatile chef with a unique blend of experience both within the constructs of her ever-growing successful family business as well as academic and professional training at some of the world’s best culinary institutions and establishments. Being raised in a family of restaurateurs, Ms. Hayek has always regarded food as an integral part of both her life and greater Lebanese culture. She prides herself in defying the challenges and stereotypes of being a female in a male dominated industry. Our lifestyle editor, José Berrocoso, got the chance to sit down with Yasmina Hayek. Find out more about her new project in Monaco and her success within the culinary world.
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OCTOBER 2022