cartonlab
Pablo García CARTONLAB:
cardboard design for a better world When you imagine that it is impossible to discover new objects and designs made of cardboard, the talent of projects led by young people surprises you. Like the Spanish studio cartonLAB, they like a challenge! And they continue to innovate with ingenious and innovative designs. All of them, of course, made of cardboard and with flat packaging to facilitate shipping and transport and reduce the carbon footprint. CartonLAB takes product design and interior design to a new dimension by using cardboard as an organic and environmentally friendly material in all of its projects. Their philosophy is to combine the principles of sustainability, creativity and contemporary design. The studio was born from the design team of Moho Architects, seeking with this new adventure to combine the design and production of different projects where the main material is cardboard. Set up in Murcia, in Southern Spain, in 2009, they have designed over 300 projects in trade shows, retail floors, pop-up stores, art exhibitions and many other areas. This award-winning studio have already completed a large number of projects for brands and companies all over the world, from Hawaii or Venice to Miami and Kuala Lumpur and recently New York, where they were in charge of building the popup store for the American brand Nuhü Division together with the architect Javier Jiménez of Studio Animal. A space designed under a clear premise, sustainability, of which both parties are standard bearers, given that cardboard is one of the most ecological materials available and Nuhü's casual garments are characterised by being made from 100% organic cotton. The connection and harmony between the parties has meant that the launch of this avant-garde and temporary shop has been achieved in record time: just one month, including design, manufacturing and assembly processes. They designed their own fun and stylish cardboard furniture line too which is available at their ecommerce shop. Check it out! Our lifestyle editor, José Berrocoso, chats with Pablo García, one of the cartonLAB founders, to find out about the scope of recycling in a new chapter for architecture and design. 24
MAY 2022
