TAKING A NEW STEP:
JO LOVES Have you thought about what your new business venture could be after selling your company? Most of us look for a completely new interest to satisfy us. Jo Malone, however, took a risk and created a new business within the perfumery industry after selling her company, Jo Malone, to Estee Lauder. Nada S. Al-Muzaini
History: Jo Malone created her famous fragrance brand in the 1990s and later sold it to Estee Lauder. However, in 2011, she created a new a fragrance line called Jo Loves. The brand is famous for using unique and rare ingredients and creating beautiful scents that couldn’t be found elsewhere in the market. Jo Malone treasured this gift of smell since she was a child, when she would create perfumes with flowers from her own garden. Later on, she worked as a florist and offered facials in her kitchen in the evenings. At the age of 19, she met her husband, Gary, and this was when her business really thrived and she began taking orders from clients.
Jo Loves In 2011, Jo Malone introduced a new fragrance company called Jo Loves. It was launched in the November when she informed the world that ‘Fragrance is absolutely what I love so I'm so excited to be back. This new brand is all about memories - it's where I am and the person I am now’. She made sure that every scent of her fragrance told a story. Arguably, the most desirable scent at Jo Loves is Pomelo. Pomelo was created by the memories of Jo Malone’s summer holidays, inspired by sandy beaches, fresh linen sheets and sparkling iced water. For more information about Jo Loves perfumes, check out www. https://www.joloves.com 46
February 2018 issue of CP magazine