EVS IN HIGH GEAR

Hyundai Motor Company and global superstars BTS have released a new song, “IONIQ: I’m On It,” to commemorate the launch campaign of its new dedicated EV brand “IONIQ in charge of turning the world”.

The brand song “IONIQ: I’m On It” gives voice in line with IONIQ’s goal to offer customer centric EV experiences centered on connected lifestyle solutions. The song’s lyrics— sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook — ‘express feelings of discovery, curiosity, hope, creativity, and inspiration for the future’, affirmed by the refrain ‘IONIQ takes me there.’

The accompanying music video features the group with Hyundai’s latest concept EV Prophecy unveiled in March.

“I hope Hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realised through the new IONIQ EV brand,” said Wonhong Cho, global chief marketing officier at Hyundai Motor Company.

Global CMO, Wonhong Cho added: “The new IONIQ lineup is Hyundai Motor’s answer to environmental problems and sustainable global communities that Millennials and Gen-Z generations are concerned about, and we will show the substance through the acceleration of the EV vision for future.” he commented. “Fans who want to further celebrate IONIQ with BTS can participate in an online event for a chance to win a limited-edition cassette tape-shaped music player.” of electric vehicles. We have transformed automobiles before and opportunities like these are something that we embrace.

This year, the number of global electric vehicle sales is projected to drop by 43 per cent this year due to the current global health and economic challenges.

However, this will not stop achieving our goal to position Hyundai as a leading maker of eco-friendly vehicles. We have had remarkable success in this market so far with our award-winning Kona Electric one of the top 10 best-selling electric models in 2019.

By continuing to be innovative and producing high-quality automobiles that meet the needs of our customers, which we are renowned for, we can build on this platform.

This is why we have devised a five-year plan as it’s our ambition to become one of the largest

electric vehicle manufacturers in the world.

Using our knowledge and expertise, customers can look forward to seeing more Hyundai models by 2025 with our portfolio increasing from 24 to 44.

Our selection of Battery Electric Vehicles will increase from 9 to 23 in this period with the first dedicated model, using the all-new Electric-Global Modular Platform, set to hit the roads in 2021.

With a wider range of options that is matched with design and performance, we aim to secure annual sales of 670,000 electrical vehicles in the next five years, of which 560,000 would be Battery Electric Vehicles.

The new era of electric vehicles is only starting just starting but there’s enormous potential to increase our presence in a market that will go from strength to strength.

Hyundai says the IONIQ meets so-called millenial conusmer concerns regarding the environment and sustainability.