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PRODUCTION
Creating prevalent formats for the Arab region Art Format Lab (AFL) was founded
material in a way that is authentically
of scripted, non-scripted
in 2016 to support, develop and
Arabic (Gulf, Egyptian and pan-Arab).
international formats. With three regional Arab writers’ rooms in
produce television and cinematic content emerging from the Arab world, showcasing its rich culture
AFL Services Adaptation of International Formats
Cairo, Jeddah and Dubai. Media Consultancy
and heritage. Specialising in content
Bringing international formats
Developing channel brand
development, production, sales and
to be adapted and produced in
positioning, identities and relevant
distribution, AFL is based in Dubai
Arabic including remaking.
programming strategies across
with offices in Cairo and Jeddah. Committed to delivering premium,
Development of Original Format Developing and producing original
all touchpoints and platforms. E-Commerce Consultancy
socially-relevant Arabic content,
local TV entertainment formats, series
Multiple consultancy services
AFL focuses on format exchange by
formats and feature films with a focus on
to cover product business
bringing international formats from
Egypt and the emerging Saudi cinema.
development, regional market
Hollywood, Europe and Asia and adapting and producing them in Arabic for the Saudi, Gulf and the MENA region. AFL believes in the talent and potential of Arab content creators and works towards exporting Arab formats to international markets.
Mission To capitalise on the market gap for premium Arabic content and continuously scan the world in search of successful, breakthrough formats that will appeal to Arab viewers’ taste, culture and social realities. To combine the expertise of Hollywood and international storytelling with strong local writing talent to create premium drama and entertainment that captures the spirit of the original
Writer’s Lab Arabic adaptation and localisation
research, media strategic plans and creative product storytelling.