Curriculum
7. THE LEARNING OBJECTIVES AND CONTENT OF THE COMPULSORY EDUCATIONAL ELEMENTS OF THE THIRD SEMESTER ............................................................................... 22 7.1 International Marketing and Sales (10 ECTS credit points) ......................................................................... 22 7.2 Economics (10 ECTS credit points) ................................................................................................................... 23 7.3 Communication, Organisation and Management (5 ECTS credit points) .................................................. 24
8. LEARNING OBJECTIVES AND CONTENT OF THE OPTIONAL EDUCATIONAL ELEMENTS ........................................................................................................................................... 25 8.1 Statistics – 2nd semester (5 ECTS credit points) ............................................................................................. 25 8.2 Business Economics – 3rd semester (5 ECTS credit points)......................................................................... 26
9. INTERNSHIP AND FINAL EXAMINATION PROJECT ........................................................ 27 9.1 Internship (15 ECTS credit points) .................................................................................................................... 27 9.2 Final Examination Project (15 ECTS credit points) ....................................................................................... 28
10. TESTS .......................................................................................................................... 29 10.1 Outline of Tests and Examinations ................................................................................................................ 29 10.2 Compulsory Tests and Examinations ............................................................................................................. 30
12. OPTIONAL EDUCATIONAL ELEMENTS ........................................................................ 33 12.1 Advertising and Promotion 2nd semester (5 ECTS credit points) ........................................................... 33 12.2 Entrepreneurship 2nd semester (5 ECTS credit points) ............................................................................ 34 12.3 Experience economy and event management, 2nd semester, (5 ECTS credit points) ..................... 35 12.4 Personal development and leadership, 2nd semester, (5 ECTS credit points) .................................... 36 12.5 Marketing in practice, 3rd Semester, (5 ECTS credit points) .................................................................. 37 12.6 Market Communication, 3rd Semester, (5 ECTS credit points) .............................................................. 38 12.7 Advertising and Promotion 3rd semester (5ECTS credit points) .............................................................. 40 12.8 Entrepreneurship 3rd semester (5 ECTS credit points) .............................................................................. 40 12.9 Developing your own business (entrepeneurship), 3rd Semester (5 ECTS credit points) ............... 41 12.10Viral Communication and Social media, 3rd Semester, (5 ECTS credit points) ................................... 42
13. RULES FOR THE COMPLETION OF THE INTERNSHIP ................................................. 43
Marketing Management
Page 3 of 46