Bottles for Ransom
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BRINGING THE HEAT FROM THE HOMESTEAD
n December 2020, Terence W. Ransom found himself walking through the doors of the Oklahoma State University Robert M. Kerr Food and Agricultural Products Center looking to get assistance in product development for his business. Ransom went to FAPC, which helps Oklahoma’s small processors and entrepreneurs with the scale-up and reformulation of products, to help grow his brand, he said.
As owner of Ransom’s BBQ in Yukon, Oklahoma, he wanted to reach all consumers so he rebranded his products as all natural, he said. Now, in his second year of business, Ransom is growing his franchise, he said. His sauces can be found in 20plus stores across Oklahoma. Ransom has two sauces — original and spicy — which led him to using “your everything sauce” as his slogan, he said. Both can be used as a sauce,
marinade, dip or salad dressing as well as a base for pasta sauce. Once inside FAPC’s doors, Ransom met Andrea Graves, business planning and marketing specialist, who worked with Ransom to decide pricing and assist in making his labels compliant with food labeling laws. Ransom had most of his business up and going, but lacked the final steps to get his product in the hands of consumers, he said.
Terence Ransom received help through FAPC for Ransom’s BBQ Sauce before the sauce became available in stores. Photo by Bailey Lewis. COWBOY JOURNAL 57
