GREAT BRITISH BRANDS 2018 | MEN’S STYLE
NEW & LINGWOOD Everything for the best-dressed gentleman about town
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and made-to-order tailoring, both made using traditional om Hiddleston and Hugh Laurie may have been the semi-canvas techniques, silk accessories and knitwear to one stars of the BBC’s acclaimed series, The Night Manager, of the most extensive ranges of plain and design socks in London, but the elegant peacock silk robe worn by Laurie as not to mention the largest selection of braces. Richard Roper stole several scenes. It was made by New Its handmade shoes are all made on the company’s exclusive & Lingwood, a Jermyn Street bastion of British style lasts, with many of the styles unique to the brand, while its shirts and the first port of call for gentlemen in search of clothing with are still the best in London: bespoke, made-to-measure and readycharacter. Roper couldn’t have made a better choice. to-wear designs in the finest Italian cottons. Both Old Etonians, Tom Hiddleston and And as Richard Roper demonstrated Hugh Laurie would have been familiar with The typical New so stylishly in The Night Manager, there’s New & Lingwood. The company was founded & Lingwood customer simply no point in looking anywhere else in Eton in 1865 by Miss Elisabeth New and tends to be a confident for a silk dressing gown, whether off the Mr Samuel Lingwood. Not long afterwards, peg or made to measure. they were appointed official outfitters to Eton man who is aware Not surprisingly for a company with College, a role New & Lingwood has retained of quality and craft such a long and illustrious heritage, for more than 150 years. and who expects there have been a number of ‘firsts’ In 1922 New & Lingwood opened a shop along the way, including the much-loved on London’s Jermyn Street and although the the best in fabrics, Eton Cord Slipper and the much-imitated premises were destroyed during The Blitz, tailoring and fit Butterfly loafer. the company re-opened after the war at number 53, at the top of the Piccadilly Arcade, where it became principally known for its exquisitely made bespoke shirts and shoes. Today, as well as its flagship store at number 53, New & Lingwood occupies premises on the opposite corner of the arcade, with both shops overlooked, appropriately, by a statue of Regency dandy Beau Brummell. By the late 1990s New & Lingwood had evolved into the muchloved store it is today, catering to all the well-dressed gentleman’s sartorial needs, offering everything from the finest ready-to-wear
The Piccadilly Arcade shop
Silk dressing gown
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New & Lingwood GBB 2018.indd 180
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