3 TIPS FOR ENGAGING SPORTS

FANS:

· Keep promises

Keep promises

Treat all content the same way

Replay your big moments.

To build a strong sports fan engagement program, it’s important to ensure you deliver on your promises. As technology and social media become more pervasive in today’s culture worldwide, many sports leagues use them to engage fans during sporting events. This means that fans may be required to interact with the teams’ and promoters’ social media platforms before, during, and after specific events and matches.

If this is to be expected, the bandwidth of the stadium or sports ground must be able to support the type of technology used. If interaction is expected during these events, contact a technical expert to ensure it is possible.

·Treat all content the same way

Many organizations and businesses that use social media management tools and other technologies to increase fan engagement must have rules about when to post and what quality content is appropriate.

When a sports league builds a platform for fan engagement in sports creators must take pride in their work. This means that they must always show their audience the best. If you want your fans to engage with your content, you must encourage them.

· Replay your big moments.

If your team or league wins a major championship or tournament, bombard your social media platforms with a series of posts to keep your fans engaged. Posts can include game recaps, key moments during the season or game, interviews with top players, and more. Replays of key moments help create a fan engagement program by making fans who didn’t attend the live event feel like they were there.