WHAT IS FAN ENGAGEMENT IN SPORTS?

Fan interaction is more than just a way to get fans to attend various sporting events and games. Today, it is a deliberate process of actively involving fans in an ongoing daily cycle, directly or indirectly, of all matters concerning a particular team or league.

The more a team or league is a part of your life, the more valuable the team’s brand will be in the hearts of its fans. Whether it appeals to fans of running, martial arts, golf, or even disc golf, they will immerse themselves in the lives of their favorite people.