Pre-Listing Package
Your REALTORS
Couillard & Company Real Estate Solutions (309) 827-4663 CouillardandCompany.com
Meet our Team of Experts
Corrinne Behrendt Lindsay Wasowicz Agent Lic. Director of Ops
Will Moore Agent
Seth Couillard Todd Goodman Jennie Sperry Listing Specialist Transaction Coord. Agent
309.530.1442
Seth@BloomingtonHomes.com
309.827.4663
Corrinne@BloomingtonHomes.com
309.838.9222
Todd@BloomingtonHomes.com
309.750.2938
Will@BloomingtonHomes.com
309.838.5794
Lindsay@BloomingtonHomes.com
309.532.4342
Jennie@BloomingtonHomes.com
Seth Couillard As a lifelong resident of Bloomington-Normal, I am very familiar with the Twin Cities community. After graduating from Illinois State University (Finance & Insurance) in 2006, I leaped at the opportunity to work as a licensed Realtor. Helping hundreds of clients buy and sell their homes has been an exhilarating experience for me. One of the largest areas of focus of my business has been Investors/REO/Foreclosures. I have personally sold over 100 REO/Foreclosure properties for banks as well as buyers and my large book of investors. Not only do I help the investors I work with, but I am also one myself which allows me the opportunity to look at properties through the eyes of the buyer/investor. I am now going on my 11th year selling Real Estate and am proud to own one of the Top 3% Teams in the area!
Winner of the 2017 Pantagraph Reader’s Choice Awards
Our Mission & Values Our Mission To consult our clients to make educated, purposeful real estate decisions that positively affect personal and financial futures. Our Vision To be your real estate consultant team of choice. Our Values Fiduciary Relationships Personal Commitment and Responsibility Synergistic Environment Service Excellence Positive Mental Attitude Abundance Accountability Our Beliefs Our beliefs are an essential part of who we are and how we conduct business. The Keller Williams Belief System (WI4C2TS) is the foundation for providing a rewarding real estate experience for our clients: Win-Win……………………………………………………Or no deal Integrity…………………………………………………....Do the right thing Customers……………………………………………….Always come first Commitment………………………………………..…In all things Communication…………………………………....Seek first to understand Creativity…………………………………………………..Ideas before results Trust……………………………………………………….....Begins with honesty Teamwork……………………………………………….Together everyone achieves more Success……………………………………………………Results through people
“It’s not what we do. It’s why we do it.”
Agent vs. Consultant Typical Agents
Consultants
Talk more than they listen
Listen more than they talk
Talk about what they can do
Learn what their clients need, want, and expect
Put their own economic and personal interests first
Put their clients’ economic and personal interests first (good fiduciary)
Tell their clients what to do
Involve their clients in arriving at solutions that work
Say what the price should be
Take their client through a CMA that leads to a logical conclusion that both agent and seller can support
Put up a sign, post the listing in MLS, then generally make themselves scarce Think win/lose
Communicate with their clients with agreed-upon means and frequency Think win/win
Pre-Listing Services As an incentive to list with us, we provide (optional) access to the following services prior to listing your home. • Walk-about for attractive description
• Pre-Inspection • Floor Plan • Staging • Cleaning • Mowing Service
Home Selling Process Begin Process
Market Research Listing Signed Photos
Sign
MLS
Lockbox KWLS
Contacting Prospects
Social Media Contacting Realtors
Showings Open House Offer Received
Net Sheet
Offer
Counter Offer
Contract Accepted
Earnest Money
Inspections
Photography & Videography It is a standard practice of ours to provide our listing clients with professionally taken photos and drone video.
Exclusive Marketing Consultant, Luke Bachtold Luke creates and designs out-of-the-box marketing ideas for our listings, making the homes stand out among others on the market.
KWLS – Extended Marketing Reach When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is markets online 24/7 through more than 350 of the most popular search websites.
Things We Don’t Do Anymore • Flyer box We feel like these “give away the answers” and want the chance to get in front of the buyer to personally show the house and capture them. • Sign in sheets With the technology of our lockboxes, we know exactly who is going in and out and when
www.CouillardandCompany.com
• Lead Capture System to capture all buyers searching on our website • Monthly spend - $1500
Zillow
• Currently top used search engine for home selling and buying • Monthly spend – Over $2100/mo • Premiere Agent (Only select Agents)
• Through our efforts, we will always be visible
Realtor.com
â–ŞSecond in home selling and buying search engines â–Ş Monthly spend - $50.00
Trulia
â–Ş Currently third most used search engine for home buying and selling â–Ş Monthly spend - $99.99 (Premiere Agent cost)
Communication Commitment We guarantee that every Friday, at a minimum, you will get a call from us. We will provide you with updates of current market activities that affect your property, reports on other agents showings when feedback is provided and the status of our marketing efforts. It is our commitment to you as our client to keep you fully informed during the process of selling your home. We will follow through from now until closing – and beyond. If there is a problem with an aspect of the transaction before or after the closing, we will do all in our power to assist you in finding a solution.
Contract to Close • We oversee this entire process on behalf of our clients.
• We are in constant contact with all parties involved; loan officer, buyer’s and seller’s attorney, co-op agent, title company, and inspectors. • Jennie’s daily task is to update all of our pending files.
We Helped 103 Families in 2016! 208 W North 6 Donna 1522 N Hershey 3 Crosswinds 804 Bryan 509 Manchester 2413 Anchor 1029 McGregor 2014 Tracy #2 303 Kimberly 508 Marian 1109 S Madison 3209 Winchester 2004 Haverhill Lot 14 Rock Creek Sub Lot 15 Rock Creek Sub 18 Payne 105 Lincoln Unit K 1105 Eastholme 1337 Petaluma Lot 1 Rock Creek Sub 103 N Pintail 2203 Rainbow 1708 Arrowhead 1106 Pine Meadows 1721 Tompkins 4946 Camelback 1103 ½ Colton 1117 Wanda 120 Sandra 10037 Old Sawmill 217 Ivanhoe
301 Vista 1110 N Main 1103 Bull 3 Knollcrest 327 Brandy 2808 Scarborough 1224 Henry 1909 Longwood 1307 N Western 1008 S University 1208 N Livingston 7 Andy 1711 Ebel 1403 E Olive 113 Robert 113 Kendahl 1022 McGregor 2811 Pheasant Run 512 E South 1409 Dublin 908 Durham 2 Felton 907 Livingston 18526 Pawnee 205 S Stewart 2303 Stone Mountain 1218 Henry 1522 N Hershey 21 Fuller 1421 Ridgeport 10 Sylvan 214 Willard
2805 Clearwater 1308 Glenwood 113 Eastview 9 Hayes 505 E Summit 613 Meadowlane 2317 Heather Ridge 802 Sheridan 1004 E Cherry 810 Jodi 15 Arbor 502 S State 801 S Mason 111 Rust #305 4 Cardinal 3 Cygnet 224 Meadowbrook 108 Eugene 1405 Kickapoo 111 Rust #203 1609 N Linden 1 Lake Ridge 114 N Gadwall 1504 Courtland 103 Boulder 1103 Chippewa 307 N Neat 11 Cameron Ct 4 Lake Bluff 1519 E Grove 1313 W Market
Post-Listing Services • We promise to stay in touch with you even after the closing. We want to be your realtor of choice. For life! • Corrinne will send you checklists to help with moving, anniversary celebrations, and various calls and emails to check in and see how you’re doing.
Pricing This is about strategy.
I have based your recommended price on: • A detailed, custom market analysis • The unique characteristics of your home and its
setting • My expertise in the real estate market
My primary goal is to net you the most money possible. I believe this pricing plan will draw agents and buyers to your home and position it as a highly appealing, highly
competitive property.
Key Market Factors The proper balance of these factors will expedite your sale. LOCATION • Location is the single most important factor in determining the value of your property. COMPETITION • Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area. TIMING • Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. CONDITION • The condition of the property affects the price and the speed of sale. As prospective buyers often make purchases based on emotion, first impressions are important. I’ll be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value. TERMS • Terms structured to meet our objectives are important to successful marketing. PRICE • Pricing your home properly from the start is the deciding factoring on how long it will take to sell it. MARKET FACTORS WITHIN YOUR CONTROL:
FACTORS YOU CAN’T CONTROL:
Property Condition Availability for Showing Price Home Warranty
Competition Buyer’s or Seller’s Market Interest Rates When the Perfect Buyer walks through
Testimonials
What We Need From You In order for us to market your property effectively, we need to have as many of the following items as possible. Please provide us with this information as soon as you can. Thank you very much for your prompt attention to this matter! ➢ ➢ ➢ ➢
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Top 10 Things We Love About This Home Seller’s Information Sheet Homeowners Association Information Current Mortgage Balance & Second Mortgage balance if you have one Floor Plans/Blueprints Most Recent Appraisal Seller’s Property Disclosure 2 Keys to the property Security System access Codes Copies of invoices/warranties for replaced/repaired items Homeowners Insurance Policy Property Tax information Past Utility Bills Thinking about Selling Survey A few minutes spent upfront completing these items will facilitate a smoother, quicker process for everyone.
Top 10 Things We Love About This Home
10.____________________________ 9. ____________________________ 8. ____________________________ 7. ____________________________ 6. ____________________________ 5. ____________________________ 4. ____________________________ 3. ____________________________ 2. ____________________________ 1. ____________________________
Seller’s Information Seller #1 Full Name
Seller #2 Full Name
Best Phone Number
Best Phone Number
Email Address
Email Address
Current Mailing Address
Current Mailing Address
1st Mortgage / Phone # / Loan #
2nd Mortgage / Phone # / Loan #
Property Tax Amount
Escrowed? Yes or No / Current Year Paid? Yes or No
County
Date Due
Home Owner Association
Contact Name
Contact Phone Number
Mandatory? Yes or No
Initiation Fee? Yes or No
Fee Amount
Monthly Amount Due
Annual Amount Due
Amenities (Swim, Tennis, Golf, etc)
Termite Company / Phone #
Treated or Repaired? Yes or No
Seller’s Utility Information Property Address House#/Street City/Zip County
Utility Electricity Gas Water & Sewer Sanitation Cable
Notes:
Name and Phone Number
Thinking About Selling?
Couillard & Company wants to act in your BEST INTEREST We would like you to share with us your concerns and expectations about the Marketing of your property. Please take a moment to complete the survey below.
Not Concerned
Very Concerned
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Preparing Your Home for Pictures Preparation We appreciate all efforts by you to prepare the property prior to the photo shoot. Completing this checklist will help ensure that the property is as marketable as possible and that our photographer is not delayed in fully capturing the property. Lighting: All interior and exterior lights on, including floor lamps, table lamps, under-cabinet lighting, stove-top lighting, bedside reading lamps, ceiling fan lights, and other secondary light sources. Ensure all light bulbs work. Kitchen: Remove all non-decorative items from countertops (including dish soap, paper towels, phones, cleaning supplies, etc) and remove fridge magnets. Bathrooms: Lower all toilet seats, clear countertops of non-decorative items and remove all toiletries from bath and shower area. Mirrors: Please ensure all mirrors are streak free. Water spots and streaks are likely to show up in the images. Front and Backyards: Freshly cut lawn, maintain landscape, take down flags, put hoses and other equipment away, organize patio/deck furniture, pick up pet waste, put away garbage pins, and generally clean up.
Pets: Keep all pets out of the way during the shoot (in the backyard, garage or unfinished basement, for example). Also put away pet supplies, including food/water bowls, crates, toys, etc. Window Treatments: Open curtains/blinds all the way in every room – blinds should be twisted open, not pulled up.
Preparing Your Home for Pictures Continued…
Vehicles: Ensure that no vehicles are in the driveway or in front of the home on the street and that garage doors are closed. Neighbors: Let the next door neighbors on both sides know about the scheduled shoot so that they can ensure their yards are clean, cars are out of the driveway, and garage doors are closed. Other: Turn ceiling fans off, put all personal items away, remove any religious symbols from view, and generally make the house as clean as possible. Staging: If available, place unobtrusive decorative items on counters and tables – examples include fresh flowers, bowls of fresh fruit, pottery, vases, and new candles.
What We Do and Don’t Shoot This list has been formed using extensive customer feedback and homebuyer research. We Do Shoot:
We Don’t Shoot:
•Both front and rear exterior facades
•Unfinished Basements
•Patios, decks, balconies, yards,
•Storage areas
grounds, and landscaped areas
•Laundry Rooms if unfinished
•Views if available and weather is clear
•Utility rooms
•All interior common areas, including
•Walk-in Closets
front entry, dining room, living room,
•Garage Interiors
family room, kitchen, breakfast nook, and office •Finished basement •Master bedroom and bathroom •Laundry room if finished
Tips For Showing Your Home 1. Disassociate Yourself With Your Home
✓ Say to yourself: “This is not my home; it is a house – a product sold much like a box of cereal on the
grocery store shelf.” ✓ Make the mental decision to “let go” of your emotions and focus on the fact that soon this house will no longer be yours ✓ Picture yourself handing over the keys and envelopes containing appliance warranties to the new owners
2. De-Personalize
Pack up those personal photographs and family heirlooms. Buyers can’t see past personal artifacts and you don’t want them to be distracted. You want buyers to imagine their own photos on the walls; they can’t do that if yours are there! You do not want a buyer to ask, “I wonder what kind of people live in this home?” You want buyers to say, “I can see myself living here.”
3. De-Clutter
People collect an amazing quantity of junk. Consider this: if you haven’t used it in over a year, you probably do not need it. Why not donate it or throw it away? ✓ Remove all of your books from the bookcases ✓ Pack up those knickknacks ✓ Clean off everything on your kitchen counters ✓ Put your essential items used daily into a small box that can be stored in a closet when you are not using them ✓ Think of this process as a head-start on the packing that you will eventually have to do anyway
4. Rearrange Your Bedroom Closets and Kitchen Cabinets
Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what a buyer believes about you if she sees everything organized. It says you probably took good care of the rest of the house as well. This means: ✓ Alphabetize spice jars ✓ Neatly stack dishes ✓ Turn coffee cup handles facing the same way ✓ Hang shirts together, buttoned and facing the same direction ✓ Line up shoes
5. Rent a Storage Unit
Almost every home shows better with less furniture. Remove pieces of furniture that block paths or walkways and put them in storage. Since your bookcases are now empty, store them. Remove extra leaves from your dining room table to make the room appear larger. Leave just enough furniture in each room to showcase the room’s purpose and plenty of room to move around. You do not want buyers scratching their heads and saying, “What is this room used for?”
6. Remove/Replace Your Favorite Items
If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If the chandelier in the dining room once belonged to your great grandmother, take it down. If a buyer never sees it, she won’t want it. Once you tell a buyer she can’t have an item, she will covet it and it could blow your deal. Either pack up those items or replace them if necessary.
Tips For Showing Your Home Continued…
7. Make Minor Repairs ✓ ✓ ✓ ✓ ✓ ✓ ✓
Replace cracked floor and counter tiles Patch holes in walls Fix leaky faucets Fix doors that do not close properly and kitchen drawers that jam Re-caulk tubs, showers and sinks; bleach dingy grout Paint faded window trim Consider painting your walls neutral colors, especially if you have grown accustomed to purple or pink walls. (Don’t give buyers any reason to remember your house as “the house with the orange bathroom”.)
8. Make Your House Sparkle ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Wash windows inside and out Rent a pressure washer and spray down sidewalks and exterior Clean out cobwebs Polish chrome faucets and mirrors Clean out the refrigerator Vacuum daily Wax floors Dust furniture, ceiling fan blades and light fixtures Replace worn rugs Hang up fresh towels Bathroom towels look great fastened with ribbons and bows Clean and air out any musty smelling areas. Odors are a no-no
9. Scrutinize ✓ ✓ ✓ ✓ ✓
Linger in the doorway of every single room and imagine how your house will look to a buyer Examine carefully how furniture is arranged and move pieces around until it makes sense Make sure window coverings hang level Tune into the room’s statement and its emotional pull. Does it have impact and pizzazz? Does it look like anybody lives in this house? You’re almost finished.
10. Check Your Curb Appeal
If a buyer will not get out of their agent’s car because they do not like the exterior of your home, you will never get them inside. ✓ Keep the sidewalks cleared ✓ Mow the lawn ✓ Plant yellow flowers or group flower pots together. Yellow evokes a buying emotion. Marigolds are inexpensive. ✓ Trim your bushes ✓ Make sure visitors can clearly read your house number