The Robert Collier Letter Book: Fifth Edition

2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters.

As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs.

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Book Detail

Paperback: 464 pages Publisher: Martino Fine Books (March 14, 2018) Language: English ISBN-10: 1684221986 ISBN-13: 978-1684221981 Product Dimensions: 6.1 x 1 x 9.2 inches

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