Corporate DispatchPro Editorial
Digital answers to non-digital questions Companies today are born digital. The digitisation of processes not only opens up exciting new business opportunities but makes entrepreneurship itself more widely accessible and more democratic. But the potential of turning digital is neither lost on more mature companies; indeed, many legacy organisations from cosmetics empire L’Oreal to top brewer AB InBev are themselves digital pioneers, successfully integrating AI and IoT into their core operations. The digital revolution, however, does not stop at the adoption of internet technologies. Cloud systems and robotics, big data and nanotechnology, count for little if they are not accompanied by innovation in the business model. In fact, Digital Transformation is increasingly dropping out of pace with the relentless waves of technological novelties. Businesses oftentimes find themselves at a loss as to which fancy new product to implement next with so many powerful, easy-touse machines promising to “allow companies to focus on their product.� Alas, that flies directly in the face of digital transformation because if there is one thing that digitalisation should achieve, it is pushing businesses to take their focus off what they do and re-valuate why they do it.
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