Acknowledgements This second edition of ‘The Call’ began shortly after the first issue was published in April 2011. We collected (literally) hundreds of student essays from 2011 and 2012 and I thank all those students for their hard work. All these writers are the ultimate inspiration for this magazine. It is my hope that current and future writers are moved by the high caliber of the prose and the challenging ideas contained here. Specific criteria were followed to select 10 finalists from all the papers received. Winning essays were chosen based on evidence of critical thinking; intriguing recommendations delivered using powerful prose was paramount. We looked for specific “calls for corporate action” that were realistic, creative, passionate—and different. We tried to display a mix of student thinking and a collection of topics that complemented each other. Finally, to demonstrate the complexity of societal connections, we looked for interesting insights into the interrelations between commerce, society and government. This publication was written, assembled and edited by NYU students, most notably by senior editor, Melanie Ferreira, who did most of the heavy lifting, and associate editor Natascha Yogachandra. Also crucial to the process was our talented graphic designer, David Olmos, and our skilled photographer, Rebecca Zeidman. Their work is present on every page and the dramatic results speak for themselves. Thank you to NYU Stern Undergraduate Dean Geeta Menon for her gracious opening letter and to Professor Batia Wiesenfeld for her introduction to the BiP course. Overall, I owe gratitude to the many dedicated instructors who manage the weekly discussions, critical thinking, and critical writing sessions that make up Business and Its Publics: Inquiry and Discourse. Their hard work is evident within these essays. The plenary and inquiry discussion sections are currently overseen by Batia Wiesenfeld. The administration of the class-wide student course is handled ably
by Kristy McCadden and Teaching Fellow Anna Mancusi. NYU Stern’s professional faculty lead the smaller class “inquiry” discussions and thanks are due to all: Aaron Hipscher (may he rest in peace), Arun Sundararajan, Barbara Holt, Batia Wiesenfeld, Bruce Buchanan, Eric Schoenberg, George Smith, Ingo Walter, Jeff Carr, Jen Petersen, Jenny Carpenter, Joe Foudy, Karen Brenner, Ken Bigel, Larry White, Leigh-Anne Walker, Les Levi, Mark Brennan, Matt Statler, Michael Pollack, Paul Wachtel, Rachel Kowal, Rex Mixon, Roy Smith, Richard Sylla, Sam Craig, Sam Preston, Shelly London, Steve Blader, Steve Marlowe, Susan Greenbaum, and Tom Cooley. Discourse instructors lead the critical writing portion of the class and, without their dedication, you would not be reading this publication. Management Communication Chair Irv Schenkler and Professor Robert Lyon formulate much of the discourse curriculum and numerous colleagues put the plans into play. Thank you to the following: Aya Tanaka, Brian Hanssen, Briana Barocas, Bruce Meyerson, Carol Newell, Claudia Caruana, David Purdy, Eileen Gilmartin, Ellen Pluta, Jen Telesca, Josh Stager, Larry Menna, Laura Noren, Leah Hanes, Matt Powers, Paul Melton, Rachel Crumpler, Rachel Somerstein, Rob Wosnitzer, Sam Carter, Solon Barocas, Stacy Rosenberg and Tim Doocey. Finally I would like to thank our own Management Communication Department for their support throughout this project. Thanks to Aline Wolff, David Purdy, Diane Lennard, Irv Schenkler, Patricia Bower, Robert Lyon and Susan Stehlik—and a special thank you to MC Administrator, Todd Amodeo.
Professor Jeffrey J. Younger Clinical Assistant Professor Management Communication Leonard N. Stern School of Business New York University
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