Black Friday to Cyber Monday
WINERY PLAYBOOK
Introduction
Why Black Friday and Cyber Monday Matter for Wineries
Black Friday and Cyber Monday aren’t just for big-box stores anymore they’re prime opportunities for wineries. During Cyber Week, shoppers spend billions, with last year’s BFCM sales hitting over $38 billion in the U.S. alone Customers are on the hunt for unique, quality gifts, and wine fits the bill perfectly. This is a great chance to reach new buyers, show some love to loyal customers, and become a part of their holiday plans.
Think of BFCM as a time to connect with people who are ready to discover something new. This guide shows you how to make the most of BFCM without slashing prices, so you can build excitement and keep your brand strong
Goal Setting & Planning for Success
Define Your Goals
Revenue Targets: Are you aiming to increase overall sales by a certain percentage? Set a specific revenue goal for the BFCM period, even if it’s a broad target.
Customer Acquisition: Is your primary goal to reach new customers? Consider creating offers that appeal to first-time buyers or pairing this goal with loyalty incentives to retain them long-term
Inventory Goals: If you have wines you want to move, set an inventorybased goal focused on selling specific vintages or cases
Plan Your Budget
Promotion & Discounts: Determine your budget for discounts or perks. If you’re avoiding steep discounts, allocate funds to add value through bundles, shipping offers, or exclusive packaging.
Ad Spend: Set a realistic budget for paid advertising during BFCM, but keep in mind it’s a highly competitive period with businesses bidding on the same popular keywords Costs can rise quickly, so spend strategically
Set a Timeline
Early Planning: Start promoting BFCM about 2-3 weeks in advance with teasers and countdowns. Map out key dates for early access, Black Friday, Small Business Saturday, and Cyber Monday to ensure steady engagement
Campaign Cadence: Plan the frequency and timing of emails and social posts, aiming for high-impact touchpoints without overwhelming your audience
Planning Your Promotions:
Same Deal or Different Each Day?
Option 1: Consistent Promo All Weekend
Pros: Keeps things simple, extends reach, and ensures customers who miss Black Friday can still shop on Cyber Monday.
Cons: Lower urgency, potentially missed opportunities for unique daily engagement
Option 2: Unique Promos Each Day
Pros: Fresh incentives to drive repeat visits, tailored deals (e g , bundles on Black Friday, exclusive items on Cyber Monday), and greater urgency with one-day-only offers.
Cons: More complexity in managing inventory, communications, and messaging for different deals
Suggested Hybrid Approach: Mix Base Offers with Daily Highlights
For a balanced strategy, consider a “hybrid” approach that keeps a base offer active all weekend (like free shipping on orders over a certain amount) while adding unique, one-day-only promotions for each day
This hybrid strategy gives your customers something new each day, keeping them engaged, while making it easier on your team by having a core, consistent offer running throughout the weekend
Campaign Tips: Creating High-Value Offers Without Heavy Discounts
Wineries often want to avoid deep discounts, so think of ways to add value that keep margins intact and appeal to your customers:
Bundles and Limited Editions
Exclusive Bundle Packs: Instead of discounting single bottles, create holiday packs like “Winter Warmers” or “Table-Ready Reds” that feel like a gift experience. Pair two or three complementary wines with small add-ons, like a corkscrew or wine glasses, giving the pack a festive edge. The goal is to add value without slashing prices, making it easy for customers to grab a ready-made gift set
Library Wine Releases: Make the weekend feel special by featuring a different library wine each day from Thanksgiving through Cyber Monday. Emphasize the limited availability to create a “get it before it’s gone” feel. You’ll not only create urgency but also highlight the uniqueness of these wines.
Added-Value Perks
Free Shipping: Free shipping can be a big motivator, especially when customers are buying in volume. Set a minimum order threshold say, six bottles and promote the perk across emails and social This way, customers feel like they’re getting more for their money without you having to discount the wines themselves.
Discount on Future Purchase: Offer a “$10 off your next order” voucher to be used in the new year, rather than discounting the BFCM purchase This is a win-win: you’re rewarding holiday buyers and encouraging them to return, without devaluing your current offerings It’s a small incentive that can have a big impact by driving loyalty into the slower months ahead.
Building Anticipation
When to Start and Key Milestones
Setting up a successful BFCM campaign starts well before the big weekend. Building anticipation helps keep your winery top of mind when customers are planning their holiday purchases, and it creates a sense of excitement around your offers. Here’s how to warm up your audience and get them ready to shop.
Building Anticipation When to Start and Key Milestones
Teasers (2-3 Weeks Before)
Start with teaser emails. Keep it simple but intriguing—let your customers know something special is coming without giving away all the details.
Tease exclusive deals, limitededition wines, or special bundles crafted just for the season. Use subject lines like, “Get Ready for Our Biggest Sale of the Year!” or “Special Holiday Offers Coming Soon.” Inside the email, build excitement with lines like, “Something unique is on the way…” or “This is the holiday offer you won’t want to miss.” Include a preview image of a wine label or holiday bundle, keeping it subtle to leave them curious.
Consider a short teaser series: one email to announce the dates, another hinting at a few featured wines or perks. This approach builds anticipation, helping your winery stay top of mind as BFCM gets closer. 01 Email
Building Anticipation When to Start and Key Milestones
02 Countdown on Social Media
Social media is key for building excitement. Start a countdown to Black Friday and Cyber Monday on your Instagram Stories, Facebook, or LinkedIn.
Post regularly to remind people that the big weekend is approaching. Create urgency by giving them sneak peeks—a glimpse of a limitededition wine, a shot of special holiday bundles, or a hint about an upcoming flash sale.
The goal is to make followers feel like they’re getting exclusive access, so use captions like, “Can’t reveal it all just yet…” or “Something special is coming…” to build intrigue. Try using interactive elements like polls or countdown stickers to boost engagement and get people excited. You want them checking back and feeling like they’re part of something unique.
Building Anticipation
When to Start and Key Milestones
Website pop-ups are a simple yet powerful tool for building excitement and capturing potential customers early. Setting up a pop-up that invites visitors to sign up for “early access” to your Black Friday and Cyber Monday deals can make a big difference. This sign-up pop-up should be clear, enticing, and timed to appear after a few seconds on the site, catching attention without interrupting.
Give them a reason to join by highlighting exclusives, like early access to limited-time bundles, one-day-only library wine releases, or even special perks just for early sign-ups. You can add phrases like “Be the first to know” or “Unlock exclusive holiday deals” to make the offer feel VIP. If possible, include a countdown timer or small graphic to remind them that BFCM is right around the corner, creating urgency and anticipation with each visit.
Building Anticipation When to Start and Key Milestones
Treat your Wine Club Members and VIP customers to an exclusive perk by giving them early access to BFCM deals. A few days before the sale— say, Tuesday before Thanksgiving— send a private email letting them know they’re getting first dibs. Frame it as a “thank you” for their loyalty and make it feel personal. Highlight that this early access is just for them, which not only shows appreciation but also taps into the excitement of being “in the know.”
Sweeten the deal with a little extra, like free shipping on all orders, a bonus gift with purchase, or even access to a special product that won’t be available to everyone. This simple gesture lets your best customers feel valued and gives you a head start on sales, with a more personal connection that makes them eager to share the experience. 04 Priority Access for Wine Club Members
Email Timeline & Tips
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Pre-Campaign
Warm-Up Emails (2-3 weeks out): Start with teaser emails showing upcoming bundles or limited releases. Subject line ideas: “Get Ready for BFCM Deals at [Winery Name]!” or “Our Biggest Weekend is Coming ”
Early Access (Tuesday before Thanksgiving): Wine club members and VIP sign-ups get first dibs These emails emphasize exclusivity with phrases like “Just for Wine Club Members.”
BFCM Weekend
Thanksgiving Day: A “Kickoff” email sets the tone, with subject lines like “BFCM Starts Now!” This email should outline the weekend’s offers
Black Friday: Send an early email to feature a unique bundle and a follow-up email highlighting bestsellers or flash offers in the afternoon
Small Business Saturday: Celebrate being an artisan winery with an email that encourages local support. This is also a great day to introduce limited-run wines or themed bundles If possible, consider an event to meet the winemaker or owners
Cyber Monday: Make it your final push, with subject lines like “Last Chance” or “Final Hours ” Send one email in the morning, and another “last call” reminder by late afternoon.
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Abandoned Cart Follow-Up
Quick Turnaround for Urgency: Send an abandoned cart email within 1-3 hours to capture lost sales Phrases like “You Left Something Special in Your Cart!” or “Only a Few Hours Remaining” work well, especially if the item is limited or the clock is ticking on the promotion
CreatingaStandout PresenceinCrowded Inboxes
With inboxes overflowing during Black Friday and Cyber Monday, getting noticed takes more than just sending an email your messages need to stand out. Between retail giants and endless promotions, your winery’s emails have to cut through the noise with well-timed, eye-catching content that makes readers want to open and explore.
Think of your BFCM emails as a direct line to your customers during one of the most competitive times of year. From compelling subject lines to thoughtful timing, each detail plays a role in capturing attention and driving engagement.
Here’s how to ensure your winery’s emails don’t get buried in the shuffle and, instead, become a must-click in your customers' inboxes.
01 Subject Line Strategy
Make it Bold and Unmissable
Skip the overly subtle language this season calls for urgency! Use subject lines that tap directly into the excitement of BFCM Examples like “Last Chance for Exclusive Holiday Wines!” or “Limited Releases – Only for BFCM!” immediately grab attention and create urgency Pair phrases like “Today Only,” “Limited Quantities,” or “Don’t Wait!” with the actual offer, letting customers know these deals won’t last.
Keep it Short and Mobile-Friendly
Remember that most people check emails on mobile Aim for subject lines under 50 characters, like “24-Hour Access to Our Best Holiday Wines!” to keep it punchy and within view. Including emojis like ⏳ or �� can add a visual pop while keeping it relevant and on-trend
Timing Matters
Schedule emails strategically to reach your audience outside typical work hours when they’re more likely to check personal emails Early mornings (6-8 AM) and late evenings (8-10 PM) can be effective times, especially on Black Friday and Cyber Monday, to ensure visibility before the day’s email surge For even better engagement, test different times with smaller segments of your list to see when open rates peak
For BFCM emails, A/B test subject lines early in the day to see what drives the most engagement. Try pairing urgency (“24-Hour Access to Holiday Wines!”) with exclusivity (“VIP Early Access –Don’t Miss Out!”), or add an emoji like �� for a visual boost. Once you have a winner, send it to the rest of your list for maximum impact!
02 Send to Non-Openers
Resend Campaigns for Visibility
For those who didn’t open your first email, a simple reminder can help Resend key emails especially Thanksgiving, Black Friday, and Cyber Monday messages to this group later the same day Keep the subject line fresh, with slight modifications that add urgency, such as “Last Chance to Shop!” or “Still Time to Save on Holiday Wines ”
Keep Follow-Ups Short and Sweet
When resending to non-openers, simplify the message A brief follow-up with a clear CTA can remind recipients of the deal without overwhelming them Try adding a countdown in these reminder emails to reinforce the time-limited nature of the offer, making them feel like this is their last chance to grab a deal.
Add urgency to abandoned cart emails with phrases like “Don’t Miss Out –Limited Stock Available!” or “Finish Your Order Before It’s Gone!”
This gentle nudge can encourage customers to complete their purchase while supplies last.
03 Clear, Eye-Catching Design
Mobile-Friendly and Eye-Catching
Most customers check emails on mobile, so ensure your design is optimized for small screens Use bold, clean images that showcase your holiday bundles or a featured wine, paired with short, punchy text that gets to the point Try placing the main message and CTA (“Shop Now” or “Browse Holiday Exclusives”) above the fold so readers don’t have to scroll to see the offer.
Use Seasonal Visuals and Personalization
Incorporate subtle seasonal imagery like wine bottles with festive accents or simple holiday borders to give the email a holiday feel without overpowering the main message. Personalize your emails as much as possible; a greeting with the recipient’s first name or a tailored suggestion based on past purchases can make it feel more like a message from a friend than a mass marketing email
Use preview tools in platforms like Klaviyo, Mailchimp, or Corksy’s web builder to view your email design on mobile as you create it.
This helps ensure your images, text, and CTAs are clear, eye-catching, and placed “above the fold” for a seamless mobile experience.
Website Conversion Tips
During BFCM, your website is a crucial touchpoint for converting visitors into customers Here are some high-impact strategies to ensure your site maximizes conversions:
Pop-Ups and Timers
Pop-Ups for Sign-Ups and Early Access
Set up a pop-up that invites visitors to join your email list for early access to BFCM deals Keep the messaging simple but enticing: “Sign up for exclusive early access to limited releases and special bundles ” Include a clear call-to-action (CTA) like “Get Early Access ” Timing is key set the pop-up to appear within a few seconds of their arrival to avoid interruptions
Countdown Timers
Add countdown timers on the homepage and product pages to create a sense of urgency
Optimize for Mobile
Ensure Mobile Compatibility
Since a large percentage of holiday shopping happens on mobile devices, it’s essential that your website is mobile-friendly. Test every part of the shopping experience on mobile from browsing products to checking out. Ensure navigation is smooth, buttons are easy to click, and the entire process feels streamlined. Enable mobile payment options like Apple Pay and Google Pay to make checkout quick and frictionless, helping prevent cart abandonment
Simplified Checkout for Mobile
Consider minimizing the steps in your checkout process Reduce the need for extra clicks by allowing guest checkouts and enabling autofill options where possible Every second matters, and a smooth, fast mobile experience can be the difference between a sale and an abandoned cart
Tip:UseaplatformlikeCorksythatsimplifiesthecustomershoppingexperiencefromstarttofinishon anydevice.
Paid Media and Social Tactics
Q4 is a high-stakes period for ad spend as brands compete heavily for consumer attention. With ad costs peaking during BFCM, it's crucial for wineries to carefully allocate their budget and strategically leverage different platforms to maximize reach and conversions. Here’s how to make the most of your paid media efforts this BFCM.
01 Budget Optimization
Plan for Increased Costs in Q4
During Q4, particularly around BFCM, ad costs can skyrocket. To stay competitive, allocate 7-8% of your gross revenue to marketing for stability and 10-20% if you’re focused on growth. Prioritize a larger portion of your annual budget in Q4 to capture high-intent shoppers who are ready to convert.
Shift Focus to Bottom-of-Funnel (BOFU) Audiences
While top- and middle-of-funnel (TOFU and MOFU) campaigns are valuable throughout the year, BFCM is the time to focus more on BOFU audiences who are close to purchasing Adjust your ad spend to a 50/50 or 30/70 split between awareness/consideration campaigns and conversion-focused campaigns Emphasize branded and productspecific keywords to capture users with clear purchase intent and target existing customers and email subscribers with high-converting offers.
02 Platform-Specific Strategies
Meta (Facebook & Instagram)
Meta’s diverse ad formats are ideal for reaching different audience segments during BFCM.
Promo Codes: Feature promo codes in ads to make discounts easy to apply. Promo codes can now also appear in Reels, adding a visual boost to holiday bundles or gift packs.
Reminder Ads: Keep promotions top-of-mind with reminder ads. Notify customers of important dates for holiday tastings, releases, or sales, encouraging strong attendance and engagement.
Site Links: Link multiple landing pages to a single ad. Showcase various offerings like gift baskets, private tastings, and wine club memberships to make it easy for customers to explore all your holiday options
Local Customers & In-Store Ads: Use in-store ads to target local audiences. Highlight nearby locations to bring customers in-person, ideal for wineries looking to boost both online and offline sales
Tourists & Travelers: Target holiday tourists visiting your area by showing ads to people exploring your location on Meta. Capture travelers’ attention and bring them to your winery
Reels and Video Content: With over 50% of time on Instagram spent watching Reels, video ads in a 9:16 format can boost engagement. Include sound, stickers, or voiceovers to keep it dynamic and memorable.
02 Platform-Specific Strategies
With an audience actively seeking holiday ideas, Pinterest is perfect for showcasing wine gift guides, festive pairings, and unique bundles
Create Visual Gift Guides: Curate boards like “Holiday Wine Gifts” or “Festive Pairing Sets.” Include keyword-rich descriptions like “Best Wine Gifts for Christmas” to boost visibility and connect with holiday shoppers looking for seasonal gift inspiration.
Keyword-Rich Descriptions: Use organic descriptions like “Best Wine Gifts for Christmas” or “Holiday Wine Bundles” to ensure your Pins appear in holiday searches. Direct these Pins to your website to convert interest into purchases.
Promoted Pins: Amplify high-performing gift guides or bundles with Promoted Pins Promoted Pins appear more frequently to targeted users, driving traffic to your site and capturing attention from holiday shoppers ready to purchase.
Pinterest Trends Tool: Use the Pinterest Trends tool to identify popular holiday-related keywords and incorporate these into your descriptions and Pin titles. This ensures your content aligns with what users are actively searching for during BFCM
02 Platform-Specific Strategies
TikTok
With over 1.1 billion active users and recently relaxed ad rules for alcohol, TikTok offers strong potential for holiday-themed wine content. TikTok loosened the ad rules for beverage alcohol advertisers in July 2024, offering wineries a more competitive edge during BFCM.
In-Feed Ads and User-Generated Content: Use short, festive videos featuring holiday wine pairings or exclusive bundles Add elements like trending sounds, hashtags, and countdowns to create a sense of urgency
Engage with Holiday-Themed Challenges: Participate in holiday challenges or trends with behind-the-scenes winery moments, encouraging usergenerated content to amplify reach
Google Ads
Google remains a powerful tool for reaching high-intent customers during BFCM.
Localized Search Ads: Target customers near your winery with keywords like “holiday wine gifts near me” or “local winery gifts ” These localized search ads help attract nearby shoppers looking for unique holiday gifts, encouraging in-person visits or quick shipping options.
Performance Max Campaigns (PMax): Use PMax campaigns to reach highintent audiences across Google’s entire network in one campaign, covering Search, Display, YouTube, Gmail, and Maps.
PMax automatically optimizes targeting and placements based on user interactions and preferences, allowing you to test different ad types (video, text, display) and discover the highest-performing formats for BFCM.
This strategy gives you comprehensive visibility and boosts return on ad spend (ROAS) without the need to manually manage multiple campaigns Product Studio for High-Quality Visuals: Leverage Google’s Product Studio to enhance your visual content. Use the tool to create high-quality images and animations for your ads, improving click-through rates (CTR) and engagement. Engaging visuals are especially impactful in Display and Video ads, driving more interaction with your holiday offers.
03 Ad Scheduling and Advanced Tips
Launch Ads Early
Don’t wait until the last minute to launch your BFCM campaigns. Begin running ads a week or two in advance to warm up audiences and build anticipation. Pre-schedule ads and extensions to go live the moment your sales begin, ensuring early access to holiday shoppers Launching early also allows platforms like Meta and Google Ads time to review your content, minimizing any approval delays.
Use teaser ads leading up to BFCM to hint at exclusive offers, encouraging users to follow or subscribe for early access.
Increase your ad spend slightly in the early days to reach active holiday planners and test what messaging resonates best before BFCM
Use Urgent Copy Messaging
Drive urgency with copy that encourages quick action. Use countdowns and urgency-driven CTAs like “Last Chance,” “Only 2 Left!” or “24 Hours Only ” Flash sales or countdown timers in ads can emphasize the time-sensitive nature of your deals, prompting faster conversions.
Dynamic Countdown Timers: Integrate countdown timers to your landing pages to show exactly how long is left on a deal. This approach can significantly boost CTR and conversions.
Target High-Value Audiences with First-Party Data
Utilize first-party data for effective targeting and retargeting:
Past Purchasers: Segment and retarget those who have bought from you within the last year
High-Value and High-AOV Customers: Target repeat buyers or those with a high average order value (AOV).
Cart Abandoners: Run ads specifically targeting customers who left items in their cart. Remind them of the products they’re interested in with timesensitive messaging.
Email and SMS Subscribers: Sync your paid media, email, and SMS calendars for consistent messaging and maximize reach on all platforms.
04 Leveraging Analytics and Optimize
Monitor Key Metrics
Tracking key performance indicators (KPIs) is crucial to understanding your BFCM campaign’s success and identifying areas for improvement.
ROAS (Return on Ad Spend): Measure the revenue earned per ad dollar spent to assess profitability
CTR (Click-Through Rate): Monitor engagement to see which ads are driving traffic.
Conversion Rate: Track the percentage of clicks that convert to sales, helping refine targeting and creative.
CPA (Cost Per Acquisition): Understand the cost of acquiring each customer; a low CPA indicates efficient spending
Average Order Value (AOV): Higher AOV on specific ads or offers can guide focus on high-value purchases.
Test and Adapt for Cyber Monday
Cyber Monday offers a prime opportunity to apply insights from Black Friday campaigns. Use the data gathered to enhance your strategy and maximize returns
Analyze Product Performance: Identify which products or bundles performed best during Black Friday. Emphasize these products in Cyber Monday ads, using messaging or discounts that align with customer interest
Optimize Based on Ad Performance: Review top-performing ads to identify which creative elements (images, copy, CTAs) drove the most engagement or conversions. Adapt these elements for Cyber Monday to maintain consistency and leverage what worked
Adapt Audience Targeting: Focus on audiences that engaged most, or create lookalikes to expand reach.
A/B Test Key Elements: Use Cyber Monday as an opportunity to A/B test any changes, such as new offers, updated CTAs, or slightly altered creative. Testing lets you quickly identify winning combinations and make real-time adjustments
Retarget Black Friday Shoppers: Retarget users who engaged with your Black Friday ads but didn’t convert. Cyber Monday is a second chance to capture these interested buyers with exclusive, time-sensitive offers. Consider Extending Popular Offers: If certain discounts resonated, extend them for Cyber Monday to capture more buyers.
Post-BFCM: Retention & Loyalty
Thank You Email
Express Gratitude and Keep Engagement Going
Within a few days after Cyber Monday, send a warm, personalized thankyou email to each BFCM customer. This email shouldn’t just feel transactional; instead, make it feel personal by acknowledging their purchase and expressing appreciation for their support
Include a Future Incentive
Data can also help predict which members might be at risk of canceling. By tracking engagement metrics like skipped shipments or declining engagement and sales, you can identify warning signs early and take proactive steps to re-engage members with personalized offers or tailored communications.
Segment Buyers for Follow-Ups
Tailor Follow-Up Campaigns to Each Segment
With these segments, create tailored follow-up campaigns to keep each group engaged For example:
Bundles and Special Offers: For new customers, promote wine bundles that pair well with what they purchased, like holiday entertaining packs for customers who bought gift items
VIP-Only Events or Pre-Releases: Invite high-spenders to a VIP tasting event or offer early access to new releases to make them feel valued and deepen their loyalty.
Post-Holiday Re-Engagement Campaigns: In January, send a “New Year, New Wines” email to all BFCM customers, highlighting special selections or wine bundles that offer fresh experiences.
Post-BFCM: Retention & Loyalty
Wine Club Invites for Non-Members
Highlight Exclusive Wine Club Benefits
Showcase the unique experiences and perks your wine club members enjoy, like early access to limited releases, invitations to special events, or discounts on future purchases. In your post-BFCM email series, include real examples that show the value of membership, such as, “Wine Club members got first dibs on our latest reserve wines this fall” or “Exclusive tastings and events await our members in the new year.”
Offer a New Member Incentive
Encourage sign-ups with a limited-time offer for BFCM customers, like a small discount on the first month’s membership fee, an upgraded tasting experience, or even a bonus bottle with their first shipment. This creates urgency and makes joining more appealing without undervaluing your offerings.
Send a Personal Invite
Make it feel personal by addressing the customer directly and inviting them to be part of the club. Consider using phrases like, “We’d love to welcome you to our Wine Club family,” or, “Join fellow wine lovers in enjoying exclusive benefits.” The goal is to make them feel like they’re gaining access to something special and worth being a part of.
BFCM Checklist for Wineries
Set Clear Goals
☐ Define revenue and customer acquisition targets.
☐ Identify specific holiday offers, wine bundles, or limited releases.
Build Anticipation Early
☐ Schedule teaser emails and social posts.
☐ Add a BFCM sign-up pop-up to your website for early access.
☐ Start a countdown on Instagram Stories or Facebook.
Plan High-Value Offers Without Heavy Discounts
☐ Create exclusive holiday bundles or gift packs.
☐ Schedule daily releases for limited-edition or library wines.
☐ Decide on added-value perks, like free shipping for larger orders
Optimize Your BFCM Email Strategy
☐ Schedule teaser emails 2-3 weeks out.
☐ Send early-access offers to Wine Club members.
☐ Draft daily emails for Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday Maximize Paid Media and Social Ads
☐ Set a realistic ad budget considering Q4 competition.
☐ Retarget website visitors and cart abandoners
☐ Use Meta, Pinterest, TikTok, and Google Ads for targeted campaigns. Convert New Buyers Into Loyal Customers
☐ Prepare a thank-you email with a future discount.
☐ Send a personalized invite to join the Wine Club
☐ Segment BFCM buyers for future campaigns and offers. Analyze and Adapt
☐ Track key performance metrics like ROAS and conversion rate.
☐ Review BFCM performance to refine for future holiday events