CORPORATE DRAGANA DAVIDOVIĆ, HR Manager, HEINEKEN Serbia
Our People Are Our Best Asset HEINEKEN employs 73,000 people in over 70 countries worldwide. The company does business in all kinds of different markets, which makes it difficult to establish a universal HR management strategy. The solution is to adjust it and act according to the local business environment. HEINEKEN's global team defines the basic guidelines, but has a flexible approach and adapts them to local markets
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he HR function has also been transforming over the years, influenced by new generations and new market trends. Nowadays, HR professionals are expected to have knowledge from other functions, so they can contribute to companies’ business agendas. Having said that, HR should not have the same approach to all employees, but rather needs to use a tailor-made approach based on different motivating
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factors, and to approach each employee individually, while remaining within the boundaries of a pre-defined framework. Successful companies use coaching to improve performance and job satisfaction, so we do our best to train our line managers to manage their teams as effectively as possible. When it comes to specific HR activities, it all depends on the stage of a business life cycle. A start-up or a recent acquisition will not do the same things
HUMAN RESOURCES DUAL AND VOCATIONAL EDUCATION TRAINING (VET) SYSTEMS
as a mature organisation that has been in business for several years. When it comes to the labour market, skilled and educated workers are unfortunately a challenge to find in Serbia, as many of them have left the country. Most of them left in order to find stable work or to further develop their skills or build an international career. On the other hand, well qualified people who have lived and worked in Serbia for a longer period rarely decide to leave