INTERVIEW
VLADISLAV CVETKOVIĆ, President of the NALED Managing Board and Advisory Services Director at PricewaterhouseCoopers
ENTHUSIASM FOR DIGITAL MUSTN’T WANE The most important thing is for us to work continuously to raise awareness of the importance of digital transformation and to remind citizens and businesses, through various initiatives, of the life benefits it brings them. And plenty of work still awaits us in that regard
D
igital transformation had a high position on the NALEDA agenda even before the pandemic, and this private-public association will continue supporting the development and use of digital services in the coming period. “It is very important to encourage businesses to increase their competitiveness and become part of innovative world busi-
18 DIGITAL DIRECTION 2021
ness practices through the development and application of new technologies,” says NALED Managing Board President and PricewaterhouseCoopers Advisory Services Director Vladislav Cvetković. The StarTech project was launched by NALED, together with company Philip Morris International and with the support of the Government of Serbia, at the end of 2020. Representing the backbone of this
project is the awarding of grants to small local businesses wishing to transform their operations and introduce new and innovative products and services. “We this year awarded the first 29 grants, with a total value of a million dollars, while another two funding contests await us over the next two years. This is a new way of supporting the development of entrepreneurship that sees one private company
