TAMARA DALTROFF, EACA DIRECTOR GENERAL By Milos Belcevic
New Normal — With Good Old Complexities W ith unprecedented turmoil, the year behind us re-shaped the world and brought some old questions and complexities to the extremes, as well as some new perspectives. The European Association of Communications Agencies: EACA, along with its member agencies, is working on the front lines for a better future of advertising and everyone in the ecosystem – from consumers and the public, who need transparency and protection, to businesses, which need equal opportunities and space to grow. Here, looking back on 2020 and forward to 2021, EACA Director General Tamara Daltrooff spoke exclusively to CorD Magazine.
Last year was a challenging year in many ways – first and foremost due to the global COVID-19 pandemic, but also with numerous political, social and ecological challenges across the globe. We would like, however, to start on a more positive note. Google became the first digital platform to join EASA, the European Advertising Standards Alliance. What does this mean for the European advertising ecosystem? - EACA and our member communications agencies welcome Google’s active support for advertising self-regulation by becoming a member of EASA. The advertising ecosystem is only as strong as all of its players working together. Google becoming the first digital platform to join EASA is a milestone and a key achievement to secure the future of responsible advertising and consumer protection. A new resource designed to help young people better understand the world of online advertising was launched by UK advertising’s non-profit education pro-
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