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blue honeysuckle, is a super fruit – like a blueberry, but with way more antioxidants and able to grow in cold temperatures. ExlPure crushes the berries and sweetens them with their own maple syrup, giving them yet another all-natural product solely using the resources they already have. “It’s not hard for us to be kosher,” Bernadette points out, in retrospect. There are only two ingredients in the entire plant, and they’re both all natural. Nowadays, she says, the company is not chasing customers so much as customers are already understanding what they’re doing as well as the benefits of their products and coming to them. They also don’t have to explain to people what maple sugar is anymore and have finally gotten over that hump. Now all they have to do is explain to people what on earth a haskap berry is. ExlPure was borne of challenges, but the solution, they found, is that G-d gives you everything you need, right in front of you. Everything they use – the maple syrup, berries, and the people – were right there all along. You just have to be able to see the forest for the trees.
COR 2018-5778 passover guide 81