Sustainable innovation with Fresco Senso

l’occasione per realizzare anche un obiettivo in serbo da tempo: raccontare il processo di provenienza della frutta, le sue origini nazionali e le collaborazioni con i partner internazionali, selezionati per la scelta della frutta esotica. La nuova linea offre formulazioni classiche, quali ananas, macedonia di stagione a cinque frutti e - solo per il periodo estivo - la proposta con melone arancione. Fra pochi giorni, la nuova linea e la nuova confezione saranno a scaffale, nelle catene dei grandi marchi della GDO. Fresco senso vanta una superficie di 4.000 mq, dotata

delle più avanzate tecnologie, che consentono l’intero ciclo di lavorazione, a partire da sanificazione, sbucciatura e taglio-cubettatura della materia prima. Per arrivare al confezionamento con controllo manuale - e alla consegna, gestita da CONOR, società del Gruppo, attiva con 21 piattaforme in Italia - presso i maggiori centri della distribuzione moderna e della ristorazione, della frutta in cubetti pronta da mangiare in vaschetta (a secco, per il consumatore finale o in liquido osmotico, per le confezioni da 3 kg dedicate ai catering). I più attenti e innovativi processi di lavorazione, uniti ai rigidi controlli organolettici, garantiscono un prodotto sicuro, già tagliato e pronto al consumo. Lo stabilimento è completamente coibentato, per garantire la temperatura (da 0 ai +6 gradi) e preservare shelf life e qualità del prodotto fresco, che non subisce trattamenti termici. Fresco Senso è il brand dedicato alla IV Gamma del Gruppo Agribologna, che ha un fatturato superiore ai 230milioni di euro (2019), in crescita del 10% sull’ anno precedente, 135 soci agricoltori con 3.200 ettari di superfici coltivate, 220 dipendenti e 2.500 clienti nei canali della grande distribuzione organizzata, della ristorazione e del retail tradizionale. 

ENGLISH Version Sustainable innovation with Fresco Senso

FOR THE FIRST TIME IN ITALY THE PAPER CUP FOR IV RANGE FRUIT. EVEN IN POST LOCK DOWN SCENARIOS, AGRIBOLOGNA BRAND CONFIRMS ITS VOCATION FOR INNOVATION AND ENVIRONMENTAL SUSTAINABILITY, RENEWING ASSORTMENT AND REFERENCES.

In the post-pandemic scenarios, which with the lock down originated negative values in the entire IV range sector,

Fresco Senso - Agribologna’s brand for ready-to-eat fresh fruit - relaunches, with a targeted strategy of offer remodeling, rationalizing it and making it more efficient with a new assortment proposal, aimed at favoring ‘high-selling references’, such as pineapple and classic fruit salad. An absolute novelty for the sector, at a national level, is the new packaging: the paper cup with a window in the center, for the optimal display of fruit. Made with strictly FSC certified paper, it is offered in 180 g/mq and is supplied with a bamboo paddle. The new Fresco Senso cup has a very light polyethylene film inside, to retain the natural moisture of the fruit, it is 100% recyclable in the container of separated paper collection and reduces the use of plastic by 83%. “The new Fresco Senso packaging concretely reduces the use of plastic and intends to satisfy both the consumer’s need for wellbeing, thanks to the proposal of fresh fruit inside, and the demand for containers that have less and less impact on the environment”, comments Angelo Palma, General Manager of Agribologna “This is a path undertaken for over a year, for the reconversion of the pack in a sustainable perspective. However, we wanted to go beyond traditional pet and recycled R-Pet, pushing the accelerator in the search for increasingly ‘green’ materials. It is an all-Italian innovation, of which we can be proud. It took months and months of study and research, which never stopped even during the lockdown. With the new pack and the remodeling of the offer, we want to respond to the market and the consumer, making them find the products they are looking for on supermarket shelves. We look to the future, to go beyond the crisis, confirm our vocation for innovation and our sensitivity for the environment. We will continue on this path”. The packaging project was also developed involving a dedicated panel of regular consumers of fresh-cut fruit. Their opinion, more than positive, has further encouraged the proposal and positioning of the new Fresco Senso package. With the new packaging, the brand by Agribologna Group took the opportunity to also achieve a goal that has been in store for some time: to tell the process of origin of the fruit, its national origins and collaborations with international partners, selected for the choice of esotic fruit. The new line offers classic formulations, such as pineapple, five-fruit seasonal fruit salad and - only for the summer period - the proposal with orange melon. In a few days, the new line and the new packaging will be on the shelves, in the chains of big GDO brands. Fresco Sense boasts an area of 4,000 sm, equipped with the most advanced technologies, which allow the entire processing cycle, starting with sanitizing, peeling and cutting-dicing of raw material. To get to packing with manual control and delivery, managed by CONOR, a company of the Group, active with 21 platforms in Italy, at the major centers of modern distribution and catering, of fruit in cubes ready to eat in trays (dry, for the final consumer or in osmotic liquid, for 3 kg packages dedicated to catering). The most careful and innovative manufacturing processes, combined with strict organoleptic controls, guarantee a safe product, already cut and ready for consumption. The plant is completely insulated to guarantee the temperature (from 0 to +6 degrees) and to preserve shelf life and quality of fresh product, which does not undergo heat treatments. Fresco Senso is the brand dedicated to IV range of Agribologna Group, which has a turnover of more than 230 million euros (2019), up 10% on the previous year, 135 farmers with 3,200 hectares of cultivated areas, 220 employees and 2,500 customers in large-scale distribution channels, catering and traditional retail.