MaltaCEOs 2021 THE ISLAND’S MOST INFLUENTIAL BUSINESS MINDS
I am meticulous and determined to forge a new path ahead. But, more than anything, I strive to continue learning. I’m a lifelong student, so
is a staunch advocate of specialising in one’s career. “A specialist knows everything there is to know about a particular kind of property or town, including what has and hasn’t been sold and all relevant details. As a specialist, you’re the go-to person and this boosts the trust factor from the client’s perspective,” he explains.
in many ways, my journey is just getting started.
“On the contrary, a generalist does a bit of everything, everywhere – but it will often take longer to sell a property if you don’t specialise in the building’s particular area. The real estate sector has a lot of generalists and just a few specialists. At RE/MAX Malta, the reverse is true, and this has been quite a pivotal strategy behind our success.”
Malta within five years,” he smiles. “When we were JK Properties, we were known as the island’s Lettings Specialists, which is something we still hold close to our hearts. With RE/MAX, we’ve progressed into becoming experts in sales as well as lettings.”
For the new CEO, it all comes down to knowledge and expertise, and the ability to share both with clients proactively. “Property is often the biggest investment in one’s life, so I believe in arming people with the knowledge they need to make sound decisions,” he says. “I’ve applied this concept at RE/MAX, too, through conducting thorough market research, which isn’t
The generalist vs specialist discussion in real estate is something that is often spoken about quite zealously. While Jeffrey sees the benefits of both approaches, he
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