ECONOMIC VISION 2016: BUSINESS. FINANCE. ECONOMY.
“It will feature news, developments and announcements related to the activities and work of the Malta Chamber, but for the first time it will also include local and foreign business content updated regularly through a pool of resources by the two organisations.” - Kevin J. Borg, Director General, Malta Chamber of Commerce, Enterprise and Industry
Business Agenda, the quarterly publication of the Malta Business Bureau.
Enterprise and Industry, says the Malta Chamber has long felt the need to move with the times while also ensuring that its communication strategy is both extensive and modern. “We have joined forces with Content House, our exclusive media partners, to extend our present range of print projects with three ambitious digital projects.” The first is the launch of a fullblown business portal, which is a first locally and will use the domain that currently houses the Malta Chamber website, www.maltachamber.org.mt. The function of the site as it is today will be included as a section within the new business portal. “It will feature news, developments and announcements related to the activities and work of the Malta Chamber, but for the first time it will also include local and foreign business content 100
updated regularly through a pool of resources by the two organisations.” Jesmond Bonello, Managing Director at Content House adds that the business portal will follow recent international trends where aggregate content is gaining popularity. “The portal will feature latest business and financial news as well as interviews, blogs and analysis. For the first time, business people can get up to speed with events in the business world by going through this official channel. There will be a range of lighter reads too for people to enjoy in their downtime, namely features on motoring, food and drink, art and design, and more.” The second project is an official business-to-business directory, branded as a B2B Directory. “In the past, we had a printed version of a so-called Trade Directory, but felt the need to launch an interactive business directory to serve the needs of many foreign businesses looking for partners or services in Malta, who frequently approach us to find out what Malta offers and how it can be of value to them. This will also help local businesses find the right partners, services or products,” explains Mr Borg. Mr Bonello adds “the idea here is to have an official source that will give foreign and local businesses not just a telephone number or a name, but extensive corporate and business knowledge about each company. It will be aimed at increasing the value added to both the businesses featured in the directory, as well as those that will be using it.”
will be given a new look and feel, using the latest technological as well as creative trends.” The revamped Chamber Link will be open for static banner advertising for the first time since its inception, which will complement animated banner advertising in various sizes on the main business portal. EV Pre-launch packages for all three products will be launched in January 2016, and for five full months, businesses will have the opportunity to come on board with discounted pre-launch offers until the projects go live in May.
The third area will involve the revamp and strengthening of Chamber Link, a tool launched by the Malta Chamber five years ago and which has enjoyed significant success since. “Chamber Link
“The portal will feature latest business and financial news as well as interviews, blogs and analysis. For the first time, business people can get up to speed with events in the business world by going through this official channel.” - Jesmond Bonello, Managing Director, Content House Group