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e Business OBSERVER
| December 14, 2017
BUSINESS UPDATES
Arts Council Malta launches Festivals Malta Arts Council Malta (ACM) has launched Festivals Malta, a public cultural organisation which programs cultural activities and endeavors to make festivals and the performing arts an integral part of Maltese life. With a team of 20 talented and dedicated professionals and eight artistic directors, Festivals Malta is responsible for more than 160 activities that constitute eight festivals and five national events. Festivals Malta will also be setting up the EU-funded Malta Carnival Experience project. Carnival enthusiasts will benefit from a state-of-the-art space which will give them the opportunity to work in an exciting and vibrant environment, allowing visitors to learn about the Carnival’s history, watch full-blown parades and enjoy the creative process. “The establishment of Festivals Malta will create a strong and focused brand identity for festivals and events, increasing participation and awareness locally. It will also seek to raise the cultural profile of the country so that Malta becomes synonymous with a strong creative cultural offering,” said Director Annabelle Stivala. Festivals Malta is now a separate organisation to Arts Council Malta. This separation came about in order to keep the regulating body apart from the operating arm of the ‘parent’ entity, avoiding conflicts of interest and ensuring a more efficient kit to implement the vision and mission of the National Cultural Policy and ACM’s remit as declared in its Create 2020 manifesto.
“Festivals Malta is responsible for more than 160 activities that constitute eight festivals and five national events.”