Ceo Report: Gulf Leaders 2015

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Lunatus, your preferred partner for healthcare markets

Dr. Lina Kouatly, Managing Director and Founder of Lunatus.

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unatus offers turnkey representations for multinational healthcare companies looking to enter the region. Having launched its first product in 2004, Lunatus, headed by Managing Director and founder Dr Lina Kouatly, is zooming towards a brilliant future in the brutally competitive world of healthcare products and pharmaceuticals with a double-digit growth year on year. “We offer a complete representation for multinational companies, i.e. from feasibility studies, business plans, regulatory affairs, ordering, staff training, marketing, selling and distribution; everything,” explains Dr Kouatly when we met at the Lunatus HQ in Dubai. “We are not just a distribution company amongst a hundred others, and this is how we’re different. We control the business and make sure it’s in the best hands and gets the best attention.”

Lunatus offers their services to large multinational organizations as well as medium size manufacturers and suppliers that are lacking the critical mass to have their own presence in the region ensuring that they are introduced and developed in the Arabian Gulf and Middle East markets. “Having said that, we have had companies where we grew their business exponentially that they have moved their operations to the region,” says Dr Lina “offering mainly scientific support to end users leaving all other aspects of the business to Lunatus who ensures optimum performance for them.” Lunatus made an impressive entry at number 40 on the recently published Dubai SME 100 list, a remarkable performance for a company that has only been operating since 2003. “I know we are growing. I know we’re doing well, but to

be recognized by such a respectable and impartial government body is an achievement I’m very proud of,” says Dr Kouatly. “The majority of people in business only see the larger companies, but this puts us on the map. By establishing and creating our brand and being recognised for what we do, it also helps to attract highly talented professionals to work with us.” The company is currently employing 100 members in offices across Saudi Arabia, Kuwait, Bahrain, Qatar and the UAE, creating and building companies’ brands and presence in the healthcare market. “I pride myself on my human capital,” says Dr Lina. “Together we have built up a strong brand and a powerful reputation in the industry and have companies knocking on our door, wanting to work with us. We are very fortunate that we can be selective in which companies we represent.”

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