DANZAS AEI EMIRATES LLC
DANZAS: The logistics company that provides tangible business solutions Innovative logistics solutions
Samer Kaissi, CEO of DANZAS Dubai.
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ANZAS centralizes its philosophy around three core pillars which essentially drive their infrastructure: Primarily to be the logistics provider of choice through costumer centricity and operational excellence, secondly to be the logistics Employer of choice; people are paramount to the business, they are the driving force behind the quality of service as ultimately a service is being provided here rather than a tangible product. Whilst thirdly aiming to be the Investment of choice in appealing to shareholders through their place in the market; with their revenues, margins and net profits vastly exceeding those of competitors. DANZAS’ footprint in the Middle East is the largest amongst competition; with approximately 3500 employees they undoubtedly have the most extensive network within the region.
A Global operation If you look at the infrastructure of DANZAS, it’s really not comparable to anyone in the market; when you evaluate their investment in facilities and equipment,
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there is quite simply not the same interest or level of investment from other companies. Generally competitors are considered to depreciate the region as an insignificant emerging market, whereas DANZAS has a vast level of interest invested in the market here with a larger footprint providing them with the leverage to provide a wider range of services. A definitive aid is in having the global reach at their hands with DANZAS being the largest logistics company in the World. Ultimately their people, their employees… looking at competitors it’s as if they are not choosing the right kind of ‘people’ for the market where brand ambassadors require a level of local understanding. The comprehensive spread over the diversity of nationalities working for DANZAS is somewhat of a USP. It is a people business after all. The company focuses on all client sectors and industries, some are more dominant than others but there are services and products for all industries: hightech engineering and manufacturing, oil, gas and retail to name a few, with the infrastructure to cater for all industry sectors and subsectors such as automotive.
Samer Kaissi, CEO of DANZAS Dubai, has specifically within the last 10 years seen a major shift within logistics. The field used to be a simple backbone industry, the concept of moving freight from point A to B, whereas now it’s about providing a solution that gives speed in the market at the cheapest cost. This is what the industry has evolved into and is today what competitors are consistently striving towards: innovative solutions. What today we call value added services, will in the future be seen as standard services. Currently in the process of producing a state of the art I.T platform tailored towards clients, DANZAS are focusing on upgrading their systems globally and locally to provide added value to clients with order management, track and trace and order online services. Already provided value added services that compliment the traditional air/ocean tracking and warehousing distribution include in-house insurance, customs brokerage solutions and cross dock solutions; these are all innovative solutions adding value to services. They are investigating further ecommerce solutions which are becoming a necessity more than a trend. DANZAS has great plans to expand, to implement growth through initial selling of value added services. They will continue to invest in the region as it grows more saturated, specifically Dubai, with the Expo approaching and inevitably many other initiatives will be launched by the government. Their innovation will keep them in the lead to cater for all of these newly launched projects, projects which are differentiating Dubai from the World. Through working closely with government entities they will further enhance their services within the private sector. An integral part of DANZAS’ philosophy is consistently reinforced through their development of further investment and further innovation.