buyerspoll
Shop sharp Drama, movies, animation and formats rule buyers’ shopping list for 2019, according to ContentAsia’s latest Buyer Poll. 72% of the buyers listed drama as their top priority, followed by movies at 56%. Animation and formats came in third, with 44% of attention from a sample of buyers from linear terrestrial channels, digital terrestrial services, production houses, distributors, pay-TV platforms and streaming/SVOD services. Kids, lifestyle and travel programming were not far behind; 40% of the buyers who responded have these genres of their lists. Online rights are – not surprisingly – part of most conversations, along with various on-demand rights. The snap poll was conducted across a range of channels and platforms across nine countries (Cambodia, Hong Kong, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand) between 7 November and 16 November this year.
Types of content buyers are acquiring for 2019: Drama
72%
Movies
56%
Animation
44%
Formats
44%
Kids
40%
Lifestyle
40%
Travel
40%
Documentary
36%
Game Shows
36%
Food
32%
Variety
28%
Reality
24%
Science & technology
20%
Sports
20%
Short-form programming
16%
Talk Show
16%
Telenovela
16%
Education
8%
Natural History
8%
News
8%
Sci-fi
8%
Music
4%
Arts
0%
Docu-drama
0%
Religion
0% 0%
28
Genre
%
Drama Movies Animation Formats Kids Lifestyle Travel Documentary Game Shows Food Variety Reality Science & technology Sports Short-form programming Talk Show Telenovela Education Natural History News Sci-fi Music Arts Docu-drama Religion
72% 56% 44% 44% 40% 40% 40% 36% 36% 32% 28% 24% 20% 20% 16% 16% 16% 8% 8% 8% 8% 4% 0% 0% 0%
No. of buyers 18 14 11 11 10 10 10 9 9 8 7 6 5 5 4 4 4 2 2 2 2 1 0 0 0
Source: ContentAsia’s Buyer Poll 2019 (7-16 Nov 2018)
10%
20%
30%
40%
50%
60%
70%
contentasia issue seven, december 2018
80%