Content+Technology ANZ September October 2016

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SPORTSCASTING

Panasonic Delivers AV for Olympics and Paralympics PANASONIC CORPORATION, the Official Worldwide Olympic and Paralympic Partner in the Audio and Visual Equipment category for the Rio 2016 Olympic Games, has announced the full lineup of equipment and variety of solutions the company has provided to support the Rio 2016 Olympic and Paralympic Games. Through cooperation with the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Rio 2016 Organising Committee for the Olympic and Paralympic Games (RIO 2016), and the Olympic Broadcasting Services (OBS), Panasonic has supplied its visual equipment to the Opening and Closing Ceremonies, competition venues and broadcasting locations. Panasonic has been contributing to the Games with its AV technology for more than a quarter of a century. In Rio 2016, Panasonic signed its partnership with Rio 2016 to become an ‘Official Ceremony Partner’,

and the audiences around the globe to witness the world's greatest Ceremonies in Rio de Janeiro. Panasonic has also installed its LED video screens and video systems to the Games competition venues on the largest scale for any Olympic Games in the company’s history. The technical requirements of video screens are constantly growing at the Olympic Games, and such screens are an indispensable part of stadium visuals, to show gigantic Games images by multifunctional digital video switching. Together with its display panels and AV systems, Panasonic has also delivered turn-key AV management solutions to add excitement to the competition sports presentation for the spectators, and for the first time Panasonic has provided sport-specific AV systems to support video adjudication processes essential to the judges and officials officiating over competition.

systems to bring the Ceremonies to a new level of entertainment with

Panasonic's P2HD broadcast camera system was already decided upon as the recording equipment for Rio 2016. The company has delivered large numbers of broadcasting equipment such as the AJ-PX5000G camera recorder featuring AVC-ULTRA codecs. Since the Barcelona 1992 Olympic Games, Rio 2016 will be the 12th consecutive Olympic Games in which Panasonic’s digital technology has been used as the official recording format.

impressive images to the spectators at Brazil’s iconic Maracana Stadium,

Visit http://business.panasonic.co.uk

providing turn-key visual solutions including full system design, projection mapping and technical operations to the Olympic and Paralympic Games Ceremonies project. Panasonic supplied around 110 units of its high brightness compact 20,000 lumens projectors (PT-DZ21K2), broadcast grade 2-M/E live switcher (AV-HS6000 Series), and other full line-up visual

Bridgestone, Toyota Founding Partners of Olympic Channel THE INTERNATIONAL OLYMPIC COMMITTEE (IOC) and Bridgestone

overcome adversity and reach their goals. The first episode in the series

Corporation (Bridgestone) have announced a collaborative agreement

premiered on the 21st of August.

that makes the world’s largest tyre and rubber company the first Founding

Complimenting Bridgestone in more ways than one, Worldwide TOP

Partner of the Olympic Channel. The new digital platform, where fans can

Partner Toyota has also become a Founding Partner of Olympic Channel.

experience the power of sport and the Olympic Movement all year round launched worldwide on Sunday the 21st of August following the Closing Ceremony of the Olympic Games Rio 2016. The four-year partnership between Bridgestone and the IOC extends through to 2020.

Through the Olympic Channel Founding Partner relationship, Toyota will receive exclusive advertising opportunities and will work with the Olympic Channel team to co-develop content.

Bridgestone will serve as the presenting partner of the Olympic Channel’s

“We are delighted that Toyota, our newest Worldwide TOP Partner, will

‘Against All Odds’, an eight-episode documentary series that demonstrates

also support the Olympic Channel as a Founding Partner. We look forward

the very embodiment of the Olympic spirit following eight athletes.

to strengthening our partnership through the Olympic Channel,” said IOC

Each half-hour episode will focus on one athlete, offering a first-person

President, Thomas Bach.

account of a key turning point, and how will and determination helped to

Visit www.olympicchannel.com

NextVR and FOX Sports Broadcast Bundesliga Live in Virtual Reality CONTINUING ITS RELATIONSHIP with FOX Sports, NextVR, the developer

goal, as Manuel Neuer , Philipp Lahm and Robert Lewandowski aim to kick off

of live virtual reality broadcast technology, presented the opening match

Bayern München’s title defense against four-times champion, Werder.

of the 2016/2017 Bundesliga season in live virtual reality. Kicking off the

This virtual reality event included live commentary by former American

start of one of Europe’s leading football competitions on the 26th of August, NextVR broadcast Bayern Munchen vs. Werder Bremen from Allianz Arena in Munich, Germany, to fans in select locations globally. This marks the first time the Bundesliga broadcast live to an international audience in virtual reality. This is another innovative event production for the Bundesliga, which aims to stay ahead of the curve through innovation and

SPORTSCASTING

technology in sports. In total, seven cameras captured the action, providing

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professional soccer player and Bundesliga player, Heath Pearce , as well as FOX Sports commentator, Mark Rogondino . “The pipeline for captivating content in virtual reality keeps growing as we work with NextVR, and the Bundesliga match is an opportunity to provide fans with immersive content in the world’s most popular sport,” said David Nathanson , FOX Sports Head of Business Operations “Providing early

pitch-level shots as NextVR continues to build a virtual reality platform that

adopters of virtual reality with content in new markets allows fans globally to

provides content for the largest fan bases around the world.

be a part of the action and take their viewing experiences to the next level.”

The Bundesliga brings Germany’s top 18 football teams together in an

The match was produced with production and technical support from DFL’s

annual competition. Viewers have the ability to watch a produced feed with

production arm, Sportcast and Sky Deutschland.

cameras placed in the stands, along the sidelines, midfield and behind the

Visit www.nextvr.com


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Content+Technology ANZ September October 2016 by Content+Technology - Issuu