8 - 12 September 2016, IBC Conference | 9 - 13 September 2016, IBC Exhibition
IBC 2016 PREVIEW Transformative Change at IBC2016 Entitled ‘Transformation in the Digital Era: Leadership, strategy and creativity in media and entertainment’, the IBC2016 Conference will see more than 300 Executives sharing insights on key issues at the heart of the entertainment, media and technology sector. ORGANISED INTO SEVEN THEMATIC STREAMS across five days, the conference has been streamlined to make discovery, navigation and access to the wealth of industry expertise easy and intuitive.
in which he will share key research insights into how the online generation listens to and views music and how music has provided an enormous catalyst for growth in streaming media.
For 2016 IBC introduced new streams: Platform Futures examines platforms, content aggregation and distribution strategies, whereas Audiences and Advertising explores how broadcasters and TV platforms can reach, engage and monetise their viewers.
TECHNOLOGICAL CHANGE
Revamped content strands include Content and Production, covering innovative content strategies and production techniques, and Business Transformation, which brings together the latest operational developments and technology.
The first is HDR 4K, which now has its own consumer-friendly label – Ultra HD Premium – and looks set to become the minimum spec of consumer sets as 2016 unfolds. HDR truly is a game-changer for picture quality and was one of the dominant topics at last year’s show.
Returning in 2016 are: Advances in Technology with technical experts presenting details of the industry’s latest innovations and inventions, IBC Big Screen Experience which examines the hottest topics, themes, and insights surrounding the art, science, and business of cinema, Rising Stars, the educational programme for industry starters.
The new standard even includes adjustments so that both OLED and LCD screens can feature. OLED has been tricky to produce up till now but new, experimental screens that can be rolled up like a newspaper suggest that the developmental effort is starting to bear fruit.
POWER SPEAKER TO KEYNOTE CONFERENCE In addition to director Ang Lee and Shahrzad Rafati, founder and CEO of BroadbandTV (see page 13), the IBC2016 Conference will feature a host of compelling keynote presentations.
Then, of course, there’s the Internet of Things. There is still speculation about how exactly television will fit into the nascent AllWeb, but CES developments seemed to indicate that it might end up playing a significant role as the main control interface.
This opening session which kicks off the IBC2016 Conference will offer up insights and strategies about how he is leading Vodafone-KDG through today’s transforming media landscape.
Elsewhere, drone development continues, new audience metrics are revealing just how important social media is becoming to broadcasters, and the battle for the HDMI 1 slot is being waged between traditional broadcast STBs and the new streaming boxes.
Global advertising and marketing guru Sir Martin Sorrell, CEO of WPP, will deliver the Keynote address on Friday 9 September at the IBC2016 Conference. As one of the most respected global industry leaders, Sir Martin’s views are keenly followed on both business and macro-economic issues. In his IBC Keynote, he will talk about the trends driving rapid change in the world of media, together with the critical role of content, data and technology in the 21st-century marketplace. Under Sir Martin’s leadership, WPP has become the world’s largest communications services group. It is in the FTSE 100 and employs some 194,000 people (including associates and investments) working across 150 companies in 112 countries. In addition to advertising and media companies, including Ogilvy & Mather Advertising, Y&R and MediaCom, Sir Martin has ramped up WPP’s investments in data analysis and advertising technology through Kantar, to better position WPP with the growing power of GAFA (Google, Apple, Facebook and Amazon).
IBC 2016
Virtual Reality is an extremely hot topic for 2016, too. Deloitte has predicted that the market will break through the US$1 billion barrier this year, with anywhere between 1 million and 1.75 million headsets sold. The announced price of Oculus Rift, US$599, was an unwelcome surprise to many, but the amount of activity around the format – the recent Sundance Film Festival featured 30 titles alone – suggests that momentum is building.
Dr Manuel Cubero, CEO of Kabel Deutschland Holding AG and Chief Commercial Officer of Vodafone Germany, will deliver a Keynote at the opening plenary on Thursday 8 September 2016.
Dr Cubero has enjoyed a long and successful career at Germany’s largest cable network operator. He first joined Kabel Deutschland in 2003 and held a variety of management positions before moving into his current role as CEO in 2014. He has also been the Chief Commercial Officer of Vodafone Germany since 2015.
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IBC2016 is being staged at a time when significant technologies promise (or threaten) to bring enormous change to the consumer landscape.
Arguably the world’s leading all-premium music video and entertainment platform, Vevo enjoys over 17 billion monthly views globally. President and CEO Erik Huggers will deliver a Keynote on Saturday the 10th of September
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Help Celebrate IBC’s 50th Birthday in 2017 IN SEPTEMBER 2017, IBC will reach a significant milestone and celebrate its 50th Anniversary, and it wants all industry members to help out with the celebrations. The amount of change over the course of the five decades is astounding and the broadcast landscape of 1967 was a very different one from the one we see rapidly evolving around us now. Then, television was monochrome with mono audio. Since then, we have seen the advent first of colour, then of HD and now of Ultra HD and beyond. Audio has progressed through stereo to 5.1 and the astonishing 22:2 of Super Hi Vision. 3D has come and gone and now VR is attempting to change the way we interact with our screens. First the personal computer (which didn’t even exist till as late as 1981) and then the internet have completely changed the way we live and work, while non-linear editing and digital VFX have transformed post-production out of all recognition. Then, of course, there’s the mobile phone. The changes are many and IBC wants to celebrate them. If you have any photos from your past IBC visits, the organisation would like to include your memories in a special 50th Anniversary book it is publishing to mark the anniversary. Head to IBC.org/50photos to find out more.