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MediaHub Australia’s FibreHub Strengthens Network Ops with DataMiner SKYLINE COMMUNICATIONS, the supplier of AI-powered, end-to-end, multivendor network management and orchestration software solutions for the broadband & media industry, has announced a new deployment for MediaHub Australia, the broadcast playout services provider based in Ingleburn, New South Wales. The goal of this project was to provide MediaHub Australia with a solution that allows complete monitoring and control of their “FibreHub” optical network infrastructure from a single pane of glass.
“We recognised our operations could further benefit from the use of DataMiner,” commented Scott Jolly, MediaHub Executive Head of Operations. “It was clear that with Skyline we could also extend and enhance the monitoring of our “FibreHub” optical network, which we recently expanded. With such a large DWDM network, it is critical to have the capability to control and monitor it in an efficient way.” “Expanding the network is one thing, being able to stay on top of it is another,” added Michael Kennedy, MediaHub MCR & NOC Manager. “We keep on adding new technologies and services every year, so we really needed a futureproof solution that can keep up, and that is where we could see the strength
ABC Upgrades Emergency Services THE AUSTRALIAN BROADCASTING CORPORATION has announced upgrades to its emergency services in preparation for this year’s emergency summer season. The ABC’s Managing Director David Anderson has launched the broadcaster’s new Emergency website https://www.abc.net.au/emergency which aggregates information from key national and state emergency services. Mr Anderson said last summer’s horrific bushfire season showed that Australians turned to the ABC in record numbers to stay informed and to keep safe. “The ABC was named the nation’s most trusted source of emergency information* and as we move towards summer we have directed every available resource to our emergency services. “We understand the advice that cyclones and floods may be greater risks than fires this summer and we have been working with emergency agencies to give Australians the best information possible.” Mr Anderson was speaking at a special broadcast from Batemans Bay on the NSW South Coast to mark the recommissioning of the region’s ABC local radio transmission mast, which was burnt out on 31 December 2019. The new mast at Mt Wandera, near Mogo, was switched on in recent days and provides stronger ABC Television and Radio coverage to the greater Batemans Bay region. The ABC’s emergency website allows users to search for nearby incidents; check on emergency events in other locations around the country; and connects the user with their nearest local ABC Radio station. ABC Local Radio remains the remains the single most important means of delivering emergency information and warnings to local communities, particularly as an emergency event is developing. * The ABC Bushfire Impact Research was conducted by Ruby Cha Cha between 17-27 March 2020. It involved a survey of 1630 people (aged 18-75 years).
of DataMiner.” MediaHub’s view is in line with that of the entire media and broadband industry. It is vital for any leading company to deliver high-quality services in order to keep their customers happy and, moreover, to keep up with ever-increasing demands. There is no longer room for any failures or errors in this fast-changing world. “Skyline’s unparalleled technical solution and strong local presence has enabled us to meet the challenges associated with this landmark project. Kudos to the team at MediaHub Australia and to the technical team at Skyline for the achievement. We are excited to continue the journey with MediaHub as the platform grows. And we are certain that our multi-vendor end-to-end DataMiner solution will keep on living up to their high standards,” said Albert De Witt, Regional Account Manager for Australia and New Zealand at Skyline. Visit www.skyline.be
Quantium, Fetch TV and Adgile Media Target TV Ad Effectiveness AUSTRALIAN DATA SCIENCE and artificial intelligence developer Quantium, OTT provider Fetch TV and Adgile Media have announced a partnership designed to allow consumer goods businesses to “close the loop” and measure the impact of their TV advertising on actual sales. The solution, Q.Measure TV, delivers the type of reporting that advertisers have come to expect in the digital world – timely, accurate and immediately actionable. Quantium’s Executive for Media & Marketing, Global Markets, Lawrence Puang, said: “Existing solutions prove TV works. Q.Measure TV goes further in enabling advertisers to optimise their TV advertising strategies to maximise sales. “This is a game changer in measurement and accountability for a sector that spends, on average, more than two-thirds of its advertising budget on TV. “Never before have FMCG advertisers been able to see exactly who they reached at an anonymised level, to measure how those consumers have responded and then accurately optimise campaigns to drive customer acquisition and incremental sales for existing shoppers,” Puang said. Adgile Media creates proprietary, rich, structured data from live and on demand TV content to validate media schedules and fuel smart TV measurement and analytics. Fetch TV measures the viewing behaviour of 7% of Australian TV households, across nearly 3m hrs of viewing per day. Advertisers will access performance data across a range of metrics delivered through the Q.Measure TV Interactive Portal. Key data points include conversion rates, precise demographic breakdowns on consumers reached and then converted and the advertising levers that can be pulled to drive acquisition and sales. Q.Measure TV also enables advertisers to compare the success of their campaigns with others in their category enabling them to react in real-time to changes in category marketing dynamics. Q.Measure TV will officially launch to the marketplace in Q2 FY21. Visit https://quantium.com
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Skyline’s DataMiner solution at MediaHub now enables them to benefit from a rich graphical visual overview that shows the real-time health status of their vast network in a simple, efficient, and scalable manner. However, this isn’t the first time MediaHub has turned to Skyline. A few years ago, Skyline also completed the DDA (Digital Distribution Australia) project, which involved the integration of DDA’s broadcast transmitter sites, backbone network links, as well as critical backhaul for the New South Wales Government Radio Network. All this critical communication infrastructure was monitored in DataMiner from a single pane of glass (a “Manager of Managers”), cutting across all vendor and technology domains within that operation. That project was what made MediaHub fully realise all the advantages DataMiner has to offer.
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