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marketing. Clients include Leadership Memphis, Progressive Technologies, Sterling National Bank, New York, and Trousseau.
P L A Y E R S
Marketing and Public Relations
Ours is an increasingly image-conscious world. As technology has introduced new forms of media for mass consumption, a key principle in business has consistently been underscored: It’s not enough to be good at what you do. You’re sometimes only as good as the market thinks you look. With the quickly changing landscape of new media, and with social networks reaching into all aspects of life, being able to rely on marketing and public relations professionals is more important now than ever — it can be a matter of business life and death. Whether your company needs an image makeover, wants to launch a new brand, product, or service, or simply seeks better exposure in the marketplace, hiring a marketing and PR agency can go a long way toward ensuring that your message is in tune with your target audience and pitch-perfect. BILL CARKEET CEO, Principal and Co-Owner of Oden. B.S., Education, University of Memphis. Company is a 43-year-old B2B marketing, communications, and branding firm. Leads shaping of firm’s future, opportunity assessment, and services. Chair of management team. Former Vice President of Marketing, First Tennessee Bank. Board Member, ArtsMemphis, and Chair, Marketing Council. Former Board Member and President, Chicago-based Association of Professional Design Firms. DOUG CARPENTER Principal, DCA, an advertising, public relations, and consulting firm. Has provided business and communications solutions for public and private sector clients since 1988. Instrumental in successful efforts to recruit Grizzlies NBA franchise to Memphis, develop the Salvation Army’s Kroc Center, retain professional tennis in Memphis, revitalize the Sears Crosstown building, lure shoppers and visitors to Carriage Crossing, and reimagine the historic Tennessee Brewery, among many other campaigns and initiatives. JERRY EHRLICH President/Founder, The Brand Squad. Firm focused on launching new brands, products, special initiatives, and revitalizing underperforming brands. Client industries include hospitality, medical, manufacturing, nonprofit, agriculture, technology, automotive aftermarket, government, and financial services. Board Member, University of Tennessee College of Communications and Facing History & Ourselves. Former Memphis Advertising Federation President of the Year.
COURTNEY ELLETT Founder and owner, Obsidian Public Relations. Firm was named Small Business of the Year in 2013, Memphis Business Journal. PR Director of the Year, Memphis Advertising Federation. “Top 40 Under 40,” Memphis Business Journal; “50 Women Who Make A Difference,” Memphis Woman. Recipient of six Silver VOX Awards, Memphis Chapter, Public Relations Society of America, and Addy Awards’ Best of Show, Memphis Advertising Federation. Finalist, 2013 CEO of the Year, Inside Memphis Business. Executive of the Year in 2014, Memphis Business Journal. CHARLES T. GAUSHELL Chief Idea Architect/President, Paradigm Marketing & Creative. Differentiating businesses and organizations since 1992, Paradigm is a full-service branding, marketing, creative, and advertising firm. Clients include Pyros Fire Fresh Pizza, Semmes Murphey, Bluff City Soap, Flat Hat Brewing, a wide variety of startups, and dozens of real estate developers around the country. Recipient of numerous Addy, Telly, and Davey Awards. Finalist, Best Places to Work and Small Business Awards, Memphis Business Journal. Leadership Memphis Alumni; judge for national Davey and Telly Awards; cancer survivor. TRACE HALLOWELL Founder and Managing Partner, Tactical Magic. Has received numerous national and international honors for advertising, branding, and creativity. With more than 30 years in the business, his work is published in numerous books, magazines, and even college textbooks that highlight the best in creative
KERRY HAYES Principal, Key Public Strategies. B.A., English, Webster University. Responsible for the development and execution of strategic communication campaigns for clients. Previously worked as the director of public relations for Doug Carpenter & Associates, and as a special assistant and communications director for former mayor AC Wharton. In addition, has fundraising experience with efforts for the Kroc Center and Soulsville Foundation. Board Member, Urban Art Commission and Memphis office of Facing History & Ourselves. MARK HENRY President and Co-Founder, Signature Advertising. Has been with agency for more than 20 years. Signature has won numerous Addys, MarComs, Tellys, and The Wall Street Journal “Best Of” awards. Provides pro bono services to many community nonprofits. Alongside University of Memphis Professor Lurene Kelley, created mentorship program for school’s Department of Journalism. 2013 recipient, University of Memphis Charles E. Thornton Outstanding Journalism Alumni Award. CHRISTI KELLEY President and CEO, Kelley & Associates Advertising, Inc. Represents clients in the medical, agricultural, industrial, real estate, financial, retail, and B2B industries. Recipient of numerous awards including Addy, Telly, SIAA, MIRM, NAMA, PIAS Graphic, MarCom, and International Communicator Awards. Board Member, First South Financial. Involved with Catholic Charities of West Tennessee and Porter-Leath among other nonprofits. JERRY KLEIN Owner and President, Kossman/Klein & Company, founded in 1981. Longstanding clients include John J. Campbell Co., Bluff City Jaguar Land Rover, and Air Repair, Inc. Founder and First President, Germantown Rotary. Recipient, Dean Campbell Award, Germantown Rotary; University of Memphis Herbert Lee Williams Outstanding Career Accomplishment Award. Past Chairman, Memphis Convention & Visitors Bureau. Chairman, Germantown Economic Development Commission. STINSON LILES Co-Founder and Co-Principal, Red Deluxe Brand Development. With partner Martin Wilford, guides the firm’s regional and national clients, which have included the national American Red Cross and HGTV. Works with some of the city’s top brands, including Baptist Memorial Health Care, Memphis Grizzlies,
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