INTEGRATED STRATEGY

Integrated Strategy

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U-Power has always undertaken digital initiatives to support tv campaigns, in order to optimise coverage and ensure a wide display of the product and greater brand awareness.

• U-Power’s presence is multi-channel as it uses all social media such as Instagram, Facebook, LinkedIn, TikTok, YouTube and Twitter. These tools are used to keep end users updated on our products and initiatives.

• YouTube is used as an information tool for retailers and end users. The videos present new products and new ranges, exploring technologies, materials and different uses, so that the choice of the shoe is always the most functional in terms of the area of use and work practiced. There are 2 different formats: the format with Michele Montagna, kinesiologist and posturologist, who explains the benefits to the musculoskeletal system, a format characterised by a more technical-scientific vision. In the second format there are Claudio Ferrari and Giulia Mura, safety shoe and workwear experts, who specifically describe the main features and technologies of each product.

Integrated Strategy

Media Channel Time Period

Details

APRIL 2023

1 x Bespoke Feature per week on The Drive Show 10”

APRIL 2023

4 x twitter posts supporting on-air feature

15.000.000 tot impressions