ADVERTISING CAMPAIGN BRAND AMBASSADOR

The face of the new advertising campaign is Gerard Butler, U-Power’s new brand ambassador.

Gerard Butler is one of the most globally recognised actors by both male and female audiences. He is engaging and talented in the role of the ‘macho’, King Leonidas in ‘300’ but has also played the romantic, like his role in ‘P.S.: I love you’.

Butler represents the authentic spirit of U-Power, strong and vigorous but at the same time ready to get his hands dirty for every need: he eliminates the distance of the impeccable models typical of the fashion world, merging fully into the real world of work, of everyday men and women.

Lightness

The essence of this revolutionary shoe is its lightness: designed to satisfy every worker, Red Leve is the lightest U-Power shoe ever. Our Research and Development team chose to use an ultra light anti-perforation insole and a sole in new generation PU that optimises the weight of the shoe without sacrificing performance.

Freshness

The high tenacity fiber upper ensures excellent breathability. In addition, the wingtex air tunnel lining guarantees a high dispersion of humidity.

Campaign Article

Comfort is ensured by the use of the innovative anatomic U-Power Original footbed, in soft and light polyurethane, breathable and antibacterial.

Comfort Design

Sport derived, the look and design of this shoe is captivating, it enables the workers to be safe and look good at the same time.

My choice!