APPLE TO INVEST $1B ON EAST COAST HUB IN N.C., EXPAND SECOND SITE

Hiring Begins Immediately… Apple to Invest $1B On East Coast Hub in N.C., Expand Second Site

Apple unveiled plans in late April to build a campus and engineering hub near North Carolina’s Research Triangle Park, committing more than $1 billion in investments and creating at least 3,000 new jobs for the area.

It is part of the global company’s overall plan to invest more than $430 billion and add 20,000 new jobs across the United States in the next five years.

The new hub in North Carolina will establish the tech giant’s first major east coast footprint, and its first entirely new U.S. campus in more than 20 years. Three years ago, Apple chose to expand its campus in Austin, Texas, instead of adding to its already established North Carolina presence.

“I believe this project is much more transformational than the expansion we would have gotten in 2018,” Gov. Roy Cooper said to Durham TV station WTVD.

The Triangle hub will bring plenty of jobs to the local technology industry including machine learning, artificial intelligence, software engineering and “other cutting-edge fields,” he added.

North Carolina’s Research Triangle region encompasses the three cities of Raleigh, Durham and Chapel Hill, home to North Carolina State University, Duke University and the University of North Carolina, respectively.

But the large metropolitan area is not the only region of the state that will benefit from Apple’s new plans. Just under half of its $1 billion investment in North Carolina will go to its existing data center in the small town of Maiden, approximately 150 mi. west of the Triangle and 38 mi. northwest of Charlotte.

The Winston-Salem Journal reported that $448 million of the investment will go to the Maiden data center, $308 million of which will go toward construction or improvements and $140 million toward “tangible personal property,” such as business equipment, according to an economic incentive summary from the N.C. Department of Commerce.

Huge Infrastructure Funds to Be Established

Apple said it also will create a $100 million fund to support schools and community initiatives in the RaleighDurham-Chapel Hill area and across the state. In addition, it plans to invest more than $110 million to fund infrastructure projects, such as road and bridge construction, public schools and broadband in the North Carolina counties with the greatest need.

When completed, Apple said its investments will generate more than $1.5 billion in annual economic benefits for the Tarheel State.

“As a North Carolina native, I’m thrilled Apple is expanding and creating new long-term job opportunities in the community I grew up in,” said Jeff Williams, Apple’s chief operating officer. “We’re proud that this new investment will also be supporting education and critical infrastructure projects across the state. Apple has been a part of North Carolina for nearly two decades, and we’re looking forward to continuing to grow and a bright future ahead.”

Jobs, Salaries Will Increase

Hiring for the new campus is expected to begin immediately, an Apple spokesperson told Durham’s WTVD-TV. The company plans to lease local office space to accommodate new workers until construction on the one-million-sq. ft. campus is completed on land secured by Apple in Raleigh/Wake County.

“Even in a pandemic, North Carolina has been on a run with 10 companies and thousands of new jobs in both rural and urban [parts of the state] announced within just the last two months,” Cooper said at the announcement. “Well, it’s about to be 11 and this may be the biggest of them all.”

Apple said that the average salary for the new jobs it creates in North Carolina will be $185,000 per year, according to multiple news sources.

State, Local Incentives Lured Apple

The Journal reported that the state’s Economic Investment Committee approved $845.8 million in incentives over 39 years for the Apple hub, while Wake County, where the new Apple campus will be located, will kick in an additional $20 million.

While the new Triangle hub is expected to create 3,000 new jobs, none are promised in Maiden under the grant agreement. However, Apple promised to retain its current 1,100 jobs in the state.

The Maiden data center opened in 2012 and since then Apple has invested about $3 billion in the facility, which employs around 400 people, Maiden Town Manager Todd Herms said in speaking with the Journal. Apple also owns about 450 acres of land surrounding the data center.

He told the Winston-Salem newspaper that he isn’t surprised the tech giant is investing more money in the center.

“We’ve laid the groundwork for them to be able to thrive here in Maiden,” Herms said, although he admitted there has not yet been an announcement from Apple about what it plans to do with the $448 million earmarked for the Maiden center. “I don’t know the exact details of the project, but I know they’ve had some plans for some time.”

Mike Walden, an economist with N.C. State, said he expects the 3,000 Apple jobs in the Triangle to double when ancillary jobs are created around the Apple campus and the new high-income earners.

“This is just an amazing investment amazing catch for the Triangle for North Carolina,” Walden said to WTVD-TV.

“We’re delighted that Apple chose Wake County as the site for its newest research and development campus,” Wake County Board of Commissioners Chair Matt Calabria said in a WTVD report. “An investment of this magnitude is transformational for our community, bringing great jobs and long-term economic benefits. It also proves that we have the right combination of talent and innovation to attract industryleading companies who want an exceptional quality of life for their employees.” 

Case Construction Equipment has announced the next installment of Case LIVE: The Daily Equipment Walkaround, which will be held on May 26 at 10 a.m. Central.

In this virtual event, Case experts will demonstrate the best practices in pre- and post-operation equipment inspection and why it is important to the overall health and performance of construction equipment. It will be followed by a live Q&A between the audience and presenters.

The webcast will be hosted by Brad Stemper, director of compact equipment, and Ted Polzer, director of product and customer support, Case Construction Equipment.

“We talk a lot about Total Cost of Ownership, and one way to ensure that you are getting the most uptime and performance out of your equipment is to take a few extra minutes at the beginning and end of each day to really look over your equipment and identify any possible elements that may cause downtime,” said Stemper.

“We’ll show people what we think is a great process for this, and provide them resources to help them in their work.”

Case LIVE is a new virtual event platform with live events and educational sessions delivering topics that include equipment fleet management, acquisition strategies, new technologies, operational tips and new product launches.

For more information on Case, visit CaseCE.com.

For a full schedule of upcoming webcasts and events, visit Visit CaseCE.com/LIVE. 

Case to Host Live Virtual Event On Proper Inspection

In this virtual event, Case experts will demonstrate the best practices in pre- and post-operation equipment inspection and why it is important to the overall health and performance of construction equipment.

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Parman Tractor & Equipment Earns High Takeuchi Praise

Takeuchi-US has presented Parman Tractor & Equipment of Nashville, Tenn., with an award for having the largest market share growth of all Takeuchi dealers in North America during 2020.

Parman Tractor has provided Takeuchi equipment sales, service, parts and rentals to customers throughout Tennessee since 2019.

“The team at Parman Tractor has truly gone above and beyond since becoming a Takeuchi dealer nearly two years ago,” said Paul Wade, Midwest regional business manager of Takeuchi-US. “Their focus on providing top-notch customer service and machine expertise has impressed equipment owners and operators throughout Tennessee, and they’ve done an excellent job of representing the Takeuchi line. We sincerely thank them for their outstanding contributions to Takeuchi’s success in North America.”

In April 2019, Parman Holdings acquired Cumberland Tractor & Equipment, retaining that company’s sales, service and parts departments and employee expertise to launch the newly formed Parman Tractor & Equipment into the compact equipment industry. That same year, Parman Tractor built a new 20,000-sq.-ft. facility with 14 service bays, further solidifying its dedication to the Nashville market and surrounding region.

“Since joining the Takeuchi dealer family, we’ve worked hard to provide our customers with the highest standards of service and reliability. We sincerely appreciate our many customers and the efforts from our team of employee-owners,” said Colin Hockenberger, general manager at Parman Tractor. “Being able to represent a top-quality product line like Takeuchi has made that transition virtually seamless. We’re pleased to be presented with this award, and we thank Paul and the team at Takeuchi for their outstanding dealer support.”

For more information, visit www.takeuchi-us.com. 