RUBBLE MASTER RAMPS UP ITS NORTH AMERICAN STRATEGY

Part of Rubble Master’s mission is education. Jackson McAdam said there are many contractors not currently recycling materials and missing the opportunity to make money in doing so. Jackson McAdam, a former CAT Power Systems executive, was recently hired to head up the company’s sales and operations in the United States and Canada.

Rubble Master Ramps Up ItsNorth American Strategy

After nearly 20 years in the North American market, an Austrian manufacturer of material processing equipment appears poised to step it up a notch.

With a new managing director for the Americas and a recently opened retail location in Texas, Rubble Master expects to make waves in the North American crushing and screening space.

Jackson McAdam, a former CAT Power Systems executive, was recently hired to head up the company’s sales and operations in the United States and Canada.

Strategic Planning

After a lengthy COVID-19-related delay in Europe, McAdam arrived in the United States in April. Previously he held positions with Caterpillar and Caterpillar dealers in both New Zealand and Ireland. He also served seven years as Power Systems director of the Cat dealer in the Russian Far East.

McAdam said Rubble Master’s current strategy in the United States began taking shape in 2019 when the company purchased Maximus Crushing and Screening.

The Maximus’ line (now ) includes a larger class of both crushing and screening machines with the resulting combination allowing Rubble Master, a company previously focused on compact machines, to offer a full line of equipment for the first time.

“Once we became a full-line supplier, we needed to look at our distribution,” McAdam said.

He added that their analysis showed that Rubble Master had developed a fairly strong distribution network on the East Coast of the United States, had made some progress on the West Coast, but had little or no business in mid-America.

“Further analysis showed that Texas was by far the most active market in the U.S. for both crushing and screening,” he said. “From that, we arrived at Texas being the center of our operations for North America.”

The new retail facility, located in Ennis — just outside Dallas — will serve customers in Texas on a direct basis. In addition to this, the company will continue to expand its dealer base throughout the rest of the United States and Canada.

Whole New Ballgame

“Previously we had a very grassroots approach in terms of distribution. Now, as we have evolved into a strong full-line supplier, we are seeing interest grow from major dealers around the country.”

Some of those new “major dealers” that have taken on the Rubble Master line include Century Equipment, a Case dealer in the Rocky Mountain region based in Salt Lake City, and James River Equipment, a John Deere dealer with branches in Virginia and West Virginia.

McAdam said he expects the network expansion to be at the rate of about two to three dealers per year.

“Word is getting out,” he said. “We are now offering the tools that other major suppliers offer, like floor planning and other dealer incentives.”

In addition to an overhaul of the distribution network, the company is focusing on the supply side as part of what the company calls its “localization project.” This means that in addition to the current system where parts are available on an overnight basis from the company’s parts hub in Memphis, by mid 2022, key parts will be manufactured in the United States. Localization will bring with it improved responsiveness, shorter lead times and allow dealers and customers to remain competitive. It will be key for future growth.

Putting Waste to Work

Part of Rubble Master’s mission is education. McAdam said there are many contractors not currently recycling materials and missing the opportunity to make money in doing so.

“There is so much recyclable product out there waiting to be processed,” he said. “In many cases, it is a matter of education. We’ve seen that some contractors have enough material in their yard to justify the cost of a machine. Not only can they then process their own product but they can go on to make more money processing materials

see DIRECTOR page 58

Page 56 • November 13, 2021 • www.constructionequipmentguide.com •Recycling Section• Construction Equipment Guide Roland Machinery, Komatsu Keep Ahrens Crew Working in Harshest Conditions

The Komatsu excavators on site include a PC490LC, a PC450LC, a PC400 and a PC350 — all from Roland Machinery.

AHRENS from page 51

Roland Machinery Company has been serving the Midwest for more than 50 years at its 17 locations and offers customers a variety of products, support and service. Komatsu is one of Roland’s major equipment lines.

“Some of the older equipment and some of the newer equipment have been great,” said Ahrens. “The guys really enjoy the machines and they really stand up to the harsher conditions that we work in compared to your normal dirt guys.”

The Ahrens crew began work in the spring of 2021 and wrapped up at the end of October.

About Ahrens Contracting

Founded by Patricia Ahrens in 1983, Ahrens Contracting has consistently set, achieved and surpassed many of the highest standards and schedules in the construction industry.

Ahrens Contracting takes pride in having experienced and qualified personnel that can handle all projects in a safe and professional manner. Safety, quality and customer satisfaction are core values at Ahrens. Meeting aggressive customer schedules while providing competitive pricing is what makes Ahrens an important part of successful project teams.

Just in the past decade, Ahrens has participated in an ever-changing environment and has answered these changes with envision and investment in new and unique equipment. Ahrens owns and self performs work with ultra-high-reach equipment, robotic equipment, hydro-vac trucks, aggregate crushers and specialized safety equipment.

Ahrens Contracting feels with its own personnel, close relationships with subcontractors, contractor partnerships and always innovating equipment it does the best job for its customers.

Ahrens Contracting is a WBE Contractor with the St. Louis Airport Authority, state of Missouri, as well as WBENC and WBDC, ISN, Avetta and BROWZ certified.

For more information, visit ahrenscontracting.com. than 50 years. With 17 locations throughout Illinois, Missouri, Indiana, Wisconsin and Michigan, Roland offers customers a variety of products, support and service. From top-line machines to its full line of attachments to an extensive parts inventory, Roland can provide what contractors need to be successful on any job, big or small.

Roland’s equipment lines include Komatsu, Komatsu Forestry, Gradall, Serco, Tana, Fecon, Wirtgen, Vogele, Kleeman, Hamm, LeeBoy, SENNEBOGEN, Doosan Portable Power and more.

For more information, visit rolandmachinery.com.  CEG (All photographs in this article are Copyright 2021 Construction Equipment Guide. All Rights Reserved.)

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