BEJEWELLED!

JAWAHER AL MANNAI, FOUNDER OF GHAND JEWELLERY, DISCUSSES HER PARTICIPATION IN THE DOHA JEWELLERY & WATCHES EXHIBITION, HER FAVOURITE PIECES, AND HER PLANS FOR GLOBAL EXPANSION jewellery and becoming famous for our unique and customised jewellery. We took advantage of every opportunity in our lives to visit various jewellery stores and exhibitions held around the world. We admired the royal family's prestigious jewellery, which was immaculate. Aside from that, due to our fascination with jewellery and jewellers, we used to read stories about famous jewellers as a hobby.

Jawaher is the founder of the fine luxury brand GHAND Jewellery, which is based in Qatar. Their one-of-a-kind designs are inspired by various cultures and the world around us.

I had always wanted to be a jewellery designer because I was so interested in it. Having my own brand as a jewellery designer allows me to combine my creative and business skills. I've always wanted to be a member of the Qatari Businesswomen Association.

When did you first realise you wanted to pursue a career as a jewellery designer?

It all started with my passion for jewellery. My academic journey began with me attending business school and pursuing a master's degree in entrepreneurship development.

My sister and I have been working in the jewellery industry since 2015, but we plan to officially launch our Fine Jewellery Brand (GHAND) in June 2017. When my sister and I were growing up, we used to take our mother's unwanted accessories and create new styles and designs out of them. We were quite inventive and considered how we could turn handicrafts such as elastics, crystals, marbles, ropes, and ribbons into fashionable necklaces and bracelets.

It didn't stop there; we also shared them with our friends and family. We each bought our own jewellery box and gathered our handmade pieces, purchased accessories, and collected vintage pieces. We grew up with this passion and dreamed of one day designing our

I had always wanted to be a jewellery designer because I was so interested in it. Having my own brand as a jewellery designer allows me to combine my creative and business skills. I've always wanted to be a member of the Qatari Businesswomen Association. Going over all of my accomplishments over the years made me proud and eager to give more. I've received a lot of social media coverage, interviews, and short videos. In addition, I have attended numerous local and international jewellery exhibitions and private events. I am always concerned with GHAND's corporate social responsibility and ensuring that we give back to the community. GHAND participated in Donation Auctions and other charitable activities.

What is the significance of participating in the Doha Jewellery & Watches Exhibition (DJWE) 19th Edition for you?

DJWE is regarded as one of the most important events in Doha and around the world. Participating in such an event adds a lot of value and benefits to the image and growth of our brand. DJWE has provided us with numerous opportunities over the last five years of participation.

Being a part of (DJWE) will increase brand awareness because it is the ideal opportunity to get in front of our target audience. We can showcase our jewellery as well as the services we offer to improve our company's image, gain exposure, and draw attention to GHAND.

It is one of the events for which we make every effort to prepare a new collection/masterpiece for release during that period.

Furthermore, at DJWE, we get to meet our clients in person and meet new people who share our interests. It also provides us >>> with the opportunity to broaden our network and conduct business-to-business transactions. www.mea.evonik.com www.mea.evonik.com www.mea.evonik.com

As local and Qatari designers, our participation is critical in showcasing local talent to the rest of the world. We met many visitors who came specifically to see the Qatari Pavilion and the talented designers.

What do you want women to feel when wearing your jewellery?

GHAND's crown jewel is quality. The best feeling for any woman is one that is full of confidence and self-esteem. Wearing a meaningful and valuable piece will enhance any woman's overall appearance and elegance.

Do you have a favourite piece of jewellery from the new collection?

All of my pieces are very special to me and contain many meaningful stories about their inspiration, production, and overall journey. But if I had to pick one piece, it would be from the Dana collection. AlDana brainstorming occurred during the most difficult period in our business, which was during COVID-19, with so many limitations, barriers, and challenges at the time, but achieving such a collection result made me PROUD. AlDana has a diverse collection, including one masterpiece that was quickly sold in DJWE22.

Can you briefly walk us through the steps customers experience when creating a custom jewellery design? The process of designing customised jewellery for any client is an interesting journey for us.

We meet with the client in one-toone meetings to understand their needs and to know their personality, which will help us in designing something that will fit their personality and taste. Additionally, we can assist the client based on their budget.

After that, we proceed with sketching several designs to choose from by using high technology to show the piece details and measurements, we also provide a 3D design. We make sure to satisfy the client's needs along with adding GHAND’s touch of identity.

At this stage, also we can provide the approximate cost after getting the best deals from our suppliers to provide the highest quality raw materials.

Once the design and cost have been confirmed by the client, we proceed with the manufacturing with our well-skilled craftsmanship. The production time varies depending on the complications of the design.

We enjoy seeing our clients' faces light up when we turn their dreams into reality and earn their trust in customising them with us. We are pleased that the outcome of the sketched and 3D design is always better than expected or imagined.

You have a strong presence in the Qatari market. Do you intend to expand into other countries and take your jewellery to new locations?

Yes, we intend to expand both within the GCC and internationally. We are expanding our brand to show the world our designs and to reflect our culture and heritage in beautiful and unique jewellery.

Whether it’s biotechnology, physics or materials science – we connect disciplines, areas of expertise and perspectives to create sustainable solutions that add value in partnership with our customers. Our specialty additives make the difference for end products becoming more valuable, more durable, more energy-efficient and in many ways simply better. And that answers the question of why we exist: to make people’s lives better day in, day out. Leading beyond chemistry to improve life, today and tomorrow.

Whether it’s biotechnology, physics or materials science – we connect disciplines, areas of expertise and perspectives to create sustainable solutions that add value in partnership with our customers. Our specialty additives make the difference for end products becoming more valuable, more durable, more energy-efficient and in many ways simply better. And that answers the question of why we exist: to make people’s lives better day in, day out. Leading beyond chemistry to improve life, today and tomorrow.

Whether it’s biotechnology, physics or materials science – we connect disciplines, areas of expertise and perspectives to create sustainable solutions that add value in partnership with our customers. Our specialty additives make the difference for end products becoming more valuable, more durable, more energy-efficient and in many ways simply better. And that answers the question of why we exist: to make people’s lives better day in, day out. Leading beyond chemistry to improve life, today and tomorrow.