market, to your clients and to your prospects.
Welcome to the Opportunity Revolution
It was recently reported that 73% of US companies use social media tools for marketing purposes, and by 2012 it is expected to be almost 90%. And with 46% of internet users interacting with social media on a daily basis, how do you capture the opportunities?
Blogging is also an effective way to support your sales and marketing objectives, strengthening your plans for future growth.
Measuring Effectiveness Everything you do online must have a goal of driving traffic to your website. In order to understand what is working, and what is not, you need to have measurement tools in place. As Dr. Deming stated, “In God we trust. All others must bring data.”
by Kathy Hokunson
One of the most reliable measurement tools available is Google Analytics. Google Analytics is As we all start to feel the effects of the
Facebook emulation for professionals, but, with
a free service which is relatively simple to install
economy’s recovery, it is refreshing to shake
real value – networking for success, making
for your webmaster or web hosting company.
off the restraints and restrictions of the recent
valuable connections that can lead to growth,
With a tool like Google Analytics, you will know
business-growth struggle. Instead of looking to
opportunity and yes, even, sales.
the volume of traffic you drive to your site from
simply survive, we are now looking forward to new opportunities and growth.
all platforms; how long visitors stay on your site The success of LinkedIn comes from three key
and how many pages they view.
areas: The choices that lay in front of us are both
A deep dive into Google Analytics can even tell Community. Building a quality professional
you how many visitors go to your contact page
being offered more choices than we have
structure by connecting with people you
and, subsequently, how many visitors actually
ever had to grow our businesses, reach out to
know or have met or would like to meet.
submit your conversion form. This information
Engagement. Participating in
can also reveal what pages visitors like and don’t
conversations with groups where you are
like, what search words you are found for in
most likely to reach your prospects and
Google and more importantly, what words you
customers.
are NOT found for.
empowering and slightly terrifying. We are
potential prospects, develop new markets and
1.
2.
compete in the international arena. Historically, our choices to market our companies and reach prospects were limited - industrial
3.
Networking. By building a strong
directories, market-niche magazines, and
community, your access to the
These simple recommendations are just a start.
eventually, a brochure-like website. In the last
connections of others becomes highly
Many of your peers have embraced these
five years, however, this pattern has begun
valuable. Identify companies you would
platforms, as well as your competitors. Now is
to change. The options that now exist have
like to work with, find someone you’re
the time to change your thinking and look at
significant reach, provide tangible results and are
connected with who is linked with
new ways to grow your business and break the
measurable - providing real ROI.
someone who works for that company
barriers that have held you back.
and request an introduction. If they are in With the evolution of Internet marketing and
your community, they will connect you.
social media, our industry faces the opportunity
Lend me your ears, my friends, as the time for action is now. Are you ready to join the
for revolution. The ways in which to reach
Marketing
further and grow bigger are plentiful.
Blogging is an excellent way to build brand
revolution?
recognition, authority and thought-leadership Now is the time to embrace this revolution. If
among your clients, prospects and peers.
you’re not sure where to start, consider the
Blogging will drive traffic to your website,
following . . .
improve your ranking in search engines and
KH
showcase your expertise.
Social Media At first, LinkedIn was perceived to be a job-
With the tools the Internet affords us, you
hunting avenue for those who found themselves
can quickly build a blog and start sharing your
non-recession proof. The truth is, it’s just
thoughts and opinions that are relevant to your connstep.org
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