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THE NEW CREW
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hat originally began in 2009 as two high school seniors’ entrepreneurial side project, “SeaTown Lax”, quickly grew into a thriving Seattlebased company, now known as Strideline. Founders and lifetime friends, Riley Goodman and Jake Director (pictured above), sought to “inspire a feeling of confidence and swagger unparalleled by any other sock company in the world.” Using a $700 investment from high school graduation money, they manufactured their first 1,000 pairs of socks featuring the Seattle skyline. With help from friends and fellow athletes, the socks were sold out in just weeks. Now available at retailers nation-wide, their success in Seattle propelled the company into a range of regional markets and demographics. Further expanding their fan base, the performance socks now feature the skylines of Portland, San Francisco, Los Angeles, St. Louis, Chicago and New York.
“There’s no pride like northwest pride, especially in the retail world. The community cohesiveness and support is how we got off the ground and it continues to be the life blood of the company today.”
-Riley Goodman Co-Founder Strideline
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