HILTON COMMITS TO DRIVING RESPONSIBLE TOURISM GLOBALLY

Global hospitality brand Hilton reaffirms its commitment to encouraging responsible tourism globally through its Travel with Purpose Environmental, Social and Governance (ESG) strategy. The hospitality chain has set ambitious targets with an aim to create a positive impact across its operations, supply chains and communities by 2030.

Jochem-Jan Sleiffer, President –Middle East, Africa & Türkiye, Hilton, said: “We are constantly assessing how we can embrace sustainability and live up to our Travel with Purpose commitments and Community Promise in everything we do, from using locally sourced products and reducing energy consumption to working with local academic institutions to train and nurture homegrown talent.”

With the goal of moving towards a net-zero future, Hilton’s strategies include cutting emissions by 75 per cent across its managed hotels and by 56 per cent across its franchised hotels. The group is also committed to reducing water consumption and waste by half.

The impact of these practices is measured through LightStay – Hilton’s award-winning platform for environmental and social impact reporting used by the organisation’s properties worldwide.

Sleiffer said: “In the UAE alone, 30 of our hotels saved close to 9,000 tonnes of carbon emissions from entering the atmosphere through our partnership with agritech platform Fresh on Table, which helped connect hotels to UAE farms to use locally produced ingredients and support local businesses.”

Aiding the MICE sector’s efforts geared towards hosting carbon-neutral meetings, Hilton introduced ‘Meet with Purpose’, a responsible meetings programme that gives customers the tools to measure and manage the environmental footprint of their meetings using actionable data from LightStay.

“We all have a role to play in this global endeavour to preserve our precious environment, and, at Hilton, we continue to play our part through clear and measurable action.”

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