TRAVEL AND THE METAVERSE

As travellers become more reliant on technology to plan and book their trips, tourism businesses are encouraged to utilise every tool available to their advantage to better connect with their customers. And it’s no different with the metaverse.

Research from Gartner Consulting predicts that, by the year 2026, a quarter of the world’s population will spend at least one hour a day in the metaverse to work, shop, study or simply entertain themselves. This presents a huge opportunity for the travel and tourism sector to grow in this space. But, as with every new opportunity, there’s a learning curve.