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Before being in fashion, the word sustainability was already a word of order in Curitiba. The set of initiatives proposed by the city and incorporated by its population have already earned the city, in 2010, the Sustainable City Award of the Globe Forum, in addition to the first place in the list of green cities in Latin America, by The Economist.

Respect for the environment is one of the trademarks of Curitiba. This is also something that can be perceived in the small attitudes of each inhabitant. Aware, citizens accept and defend environmental actions proposed by the public authorities. They feel proud to preserve. As a result, they have a clean, green and good city to live in.

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