OPINION
ERICSSON
UNLOCKING THE POTENTIAL OF ESIM Said Zantout, Head of Solution Area OSS, Core and Cloud at Ericsson Middle East and Africa has penned an in-depth op-ed on the potential and capabilities eSIM can have for consumers in our digitally driven economy.
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SIM has become a hot
with eSIM functionality. In
topic among device
2020, many more are following
manufacturers and its
suit. By 2025, GSMA estimates
increasing role in the
that more than 2 billion eSIM
industry is clear – as device
devices will be shipped. This
manufacturers benefit from
is a strong incentive for the
lower costs and more space on
industry to go for eSIM.
the processing board. Moreover,
But what about consumers
eSIM helps service providers to
like me and you? What can eSIM
generate new revenue streams,
bring to us?
and a future of billions of IoT connected devices
To answer these questions, Ericsson ConsumerLab has
During 2019, two
run a market research study,
major smartphone
revealing key insights which
manufacturers
means customers are ready to
announced several of their models were now equipped
take the next step and pay for eSIM services: • Cellular connectivity for additional devices is the top application of eSIM that consumers are interested in. 6 in 10 want to connect their laptops to cellular connectivity, yet very few do it today. • Every SIM card is problematic, main issue being related to the ever-decreasing size of SIM cards. For consumers, eSIM represents
Said Zantout Head of Solution Area OSS, Core and Cloud at Ericsson Middle East and Africa
peace of mind, for example 45% mention having access to multiple operators in the same smartphone for emergencies.
NOVEMBER 2020
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