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Component Manufacturing dverti$er
Ben Hershey, President, Coach, & Mentor 4Ward Consulting Group, LLC
Don’t Forget! You Saw it in the
Adverti$er
October 2017 #10219 Page #44
How to Maximize Your Time at BCMC 2017
T
rade shows are a great way to demonstrate products and to meet people face-to-face. They are very useful when you want to see products that require a demonstration or, as my brother Keith would say, “where you want to put your hand on the machine.” But there are even more reasons to attend the BCMC Show in Omaha, NE this year. Most people going to a trade show never really have a strategy other than to see the latest and greatest, maybe compare saws or other equipment. But a strategy to maximize your time? Well that is a different matter. Have you ever sat down and laid out a plan for attending BCMC? We strategize and create marketing plans for our company, so why not do the same for the show? Especially for someone new to the show, all of the educational sessions and exhibitors can be overwhelming. And this year is one of the largest shows we have had in several years! I have talked with numerous component manufacturers this past summer and many are excited about looking at the latest automation equipment including what’s new with robotics. If you are going with a team of associates from your company, consider dividing up your objectives and making plans now.
BCMC Educational Sessions First, take a look at the educational sessions. Most of the sessions are structured in tracks, and each offers valuable information on risk management, trends, design, the economic forecast, and more.
• Divide up the sessions amongst your team so you extract all of the information you can. • Review the session topics and highlight specific things you want your team to learn or ask questions on. • Make sure your team takes notes so they can share what they learn with everyone. • Remember to keep an eye on growing your business—these sessions are not simply educational but should help you look to the future. Sometimes we forget that one of the valuable parts of leaving our operation is to learn from others, and the educational sessions provide a wonderful opportunity for that. PHONE: 800-289-5627
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