complexd fashion beauty
When I was around 17 years old I People refer to that dress... as would design pieces and get her to “Genius”. People love the sense of run them up for me. control that they have with the pieces Inala London signifies... Versatility, that I create. It’s especially good to practicality and imagination. Nothing have a man look at the dress and is really new and undiscovered in the appreciate it for its function and fashion world. design qualities. For me, it’s I love getting about digesting friends to try One garment that as much as I the dress on. can from my It’s usually done can transform surroundings with a glass of itself into many and creating wine, to relax something that different garments the mind, that’s is my personal when they start to saves money, interpretation experiment and Last year... invent all different space and time I found a piece ways in which to of fabric in my wear the dress cupboard. A lovely piece of silk jersey, creating styles that suit their own black with thin cream stripes that my sense of style, ones that I hadn’t even Mum had given to me years ago. I thought of. folded the ends of the fabric together I create resourceful fashion.... to create a tube and realised that if Multi-functional clothing is becoming I put two arm holes in the middle, it popular and more appealing, because could be worn as a top horizontally, people realise it makes sense. Having or a dress vertically. I got my mum one garment that can transform itself to make it up for me that same day. into many different garments saves Then my friend tried it on and we did money, space and time. I’m always a little fashion shoot. It took us less trying to find ways to cut down on than an hour to work out at least 10 waste within my life and my company. different ways in which to wear the I’ve just designed a dress that uses dress. That night, we went to a club all the scraps of fabric left behind opening in Soho and my friend wore after cutting. It feels good to create the dress, hood up, Grace Jones something wearable out of what many style. The cameras loved her, people would describe as garbage. were complimenting her constantly. An Inala wearer is... Anyone with When I got two orders for the dress an ounce of imagination. within days… I knew then that I was To see more Inala London’s designs onto something. visit: www.inalalondon.com
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ould you believe, I’ve never... studied fashion officially. I am actually a singer/ song-writer/musician, so I’m only just coming to terms with this new title for myself, as a Fashion Designer. My approach to fashion designing is purely instinctive. My mum works in the fashion industry as a couture cutter for designers such as Bruce Oldfield, Tomasz Starwezski, Amanda Wakeley and Clements Riberio, so she has taught me a lot about fashion and the construction. I’ve been raised ... on a diet of threads and pins, literally. I used to eat them off of the floor at the foot of my mother sewing machine as a baby. My mum used to take me into work with her on a Saturday and would keep me occupied by giving me pieces of beautiful fabric to make Barbie clothes with. I guess that is how it all started.
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