Business Vignettes
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IF Design
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oohyun Kang originally attended the University of Illinois as an English major, but quickly realized that her true passion was graphic design. As the owner of IF Design Co. in Champaign, she has been doing professional design work for five years. Kang has created both print materials and Web sites for various businesses in Champaign County and beyond, including sushi restaurants, multimedia companies, clothing stores, food markets and more. “Each client has a story to tell,� she said. “My job as a designer is to express the true essence of my client’s business or organization.� As a designer helping businesses communicate effectively, Kang believes in the importance of creating a strong identity and image for each client, paying attention to the small details. “Recognition is what every company or organization wants,� said Kang. “Imagine a movie without any close-ups or long shots, or a song in which all the notes are held for the same duration. It would be painful. We need rhythm to achieve the maximum impact.� With the importance of effective marketing in print and on the Web becoming more prominent, Kang hopes to continue to grow both her business and her skills as a designer. “My plan is to go big — go as big as I can!�
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“Each client has a story to tell.�
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www.champaigncounty.org 43