Carving a Space for Your Community

Getting Started

Carving a Space for Your Community

If you currently run annual events or trainings, it’s important to consider how a Membership model might fit alongside it. Community and Events can go hand-in-glove, a symbiotic relationship where each feeds the other—but for some event organizers there’s a fear that membership may cannibalize events.

Can you identify on-going/year-round content and training needs, separate to event content? Perhaps your event content is higher-level or more trend-based or conceptual? Or goes more tangentially or vertically into areas your customers might need help, like mindset, or staff development?

Or can you envisage an opportunity to create year-round content/ training, the final modules of which are delivered at your live event, for example. It might be that your live events are an opportunity to get face to face and engage in person with peers and with your content, and there isn’t a clear distinction between which belongs where - there are lots of ways to sit community and events side by side, and for them to benefit each other, but it’s worth considering upfront:

Customer segment Event-based content or event specific benefits

Membership based content or member specific benefits

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