Member Engagement

Content Strategies

Valuable, unique content is central to attracting and retaining members in a paid community. If you already produce content for current customers, the paid community model will require you to determine what content will be offered to all customers and what content will be available at each subsequent membership level, just as you’ve considered on the previous page how to differentiate your events from your community.

You might wish to offer the following content resources as part of the new community offering in various membership levels, some of which may need to be enhanced in breadth, depth, or frequency: • Newsletters—daily • Research/Reports • Live Events • Podcasts • Custom Media • Blogs • White papers • Webinars • Website

You might also consider…

• Fully researched, detailed Buyer / Company Profiles. • Directories of above information. • Member toolkits for target topics (this could be sponsored content.) • Create different content channels within the community to focus on specific areas, helps people spend time in their areas of interest, can also be a sponsorship opportunity where they sponsor the ‘channel’ or similar (e.g. Bloomberg for Finance). • Expand content assets to attract a global audience by sourcing or repurposing content from target expansion regions, engage key influencers and thought leaders from those markets, and create regional sections of the community. • Create content offerings and membership community structure that enhances the positioning of suppliers as the Subject Matter Experts (SMEs), which they often are, leading the way as part of the shared cause of making the world carbon neutral. • Market intelligence and insight such as deal tracker information or sector statistics • Extract valuable content that may be ‘buried’ in other assets.

Ensuring your community is built with full metrics and measurement capabilities will ensure you’re able to keep track of which content has been accessed by which member, which will give you invaluable insights into which topics and needs to focus on.

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Member Engagement

Member Engagement Best Practices

Here’s some ideas to help you spark and grow member engagement:

Create a weekly “In Brief” newsletter that sums up the best stories, podcast links, and other content and includes room for news announcements such as new promotions and hires.

Create a home for audience/members that is the first place they go each morning for the latest news and info on the industry, as well as the latest in-depth content and community connections with a robust curated news roundup.

Monthly “Ask the Expert” video calls, where members submit questions and have them answered by an industry expert. Lively ‘Ask the Expert’ sessions can migrate into a special-purpose discussion group where the conversation can continue for our members’ and experts’ benefit. These are included for paid members and might be by invitation only for free members.

Periodic “Case Studies” to show how peers are navigating the challenges of your sector. Case studies can be collected into reports which can become content for the paid membership and premiums for joining a paid membership. Case studies often attract discussion in groups and the respondent cohort may even be attracted to forming a new discussion group to continue the conversation.

Weekly polls posted on site to be used to generate interest and input/feedback for the team. Results of polls and in-depth surveys are always shared first with the community and then released to wider resources for coverage. Weekly polls can become the basis for periodic trend indexes to show change in the marketplace over time.

NEXT STEPS: GRAB YOUR COPY OF OUR 90 DAYS TO LAUNCH CHECKLIST AND GET ACCESS TO 25+ INVALUABLE COMMUNITY TOOLS WHEN YOU SIGN UP TO COMMUNITY LEADERS INSTITUTE FOR FREE TODAY. WWW.COMMUNITYLEADERSINSTITUTE.COM