Black women students atAlverno receive Kente cloths during special ceremony
Former Milwaukee County Supervisor Lee Holloway proudly bestowed a Kente stove around the neck of his niece Roxanne Hendon (pictured at far left). Holloway was standing in for his late brother and Hendon’s father, Charles Holloway. The moving scene took place at Alverno College where the Bestowing of the Kente ceremony took place at the college’s Sister Joel Read Conference Center after the regular commencement exercise. The ceremony is held during both the winter and spring commencement exercises. The Kente is regarded as a symbol of prestige and is reserved for important and special occasions. For Black Alverno students (pictured at left after the ceremony) it exemplifies the characteristics of resourcefulness, improvement, endurance, perseverance and achievement. It also symbolizes their rite of passage and celebrates their graduation. (Photos by Yvonne Kemp)
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2013 Salvation Army Christmas Family Feast a Success! W I S C O N S I N ’ S L A R G E S T A F R I C A N A M E R I C A N N E W S PA P E R
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ver 8,000 reportedly people pertook in the annual Salvation Army Christmas Family Feast on Christmas Day at the Wisconsin Center District, 400 W. Wisconsin Ave. Families who are struggling financially and individuals who were far from family and friends feasted on a Christmas meal that included turkey, ham, mashed potatoes and other yultide goodies. Volunteers of all ages, well-known political, business and religious individuals and regular people of all backgrounds were on hand to help serve and entertain the throng, and reinforce the true meaning of the holiday. More photos on page 5. (Photos by Yvonne Kemp)
is the annual Salvation Army’s Christmas PULSE OF THE COMMUNITY “Why Family Feast important to our community?” QUESTION OF THE WEEK:
Question and photos by Yvonne Kemp
PASTOR STEVE SEARCY: “Because it brings the community together to enjoy the most festive meal of the year.”
CORNELIUS BUIE: “It provides a Christmas feast that many people may not have. But most of all, it brings people of all races together to enjoy a happy holiday.”
SHELIA ORR: “Because most people don’t have a family or the ones who do don’t have enough food to feed everybody. So, like me and mine, we can all come together and enjoy Xmas as one big family.”
SANDRA PRESCOTT: “Because Jesus is the reason for the season; and when good things like this happen, it gives people hope. This is my first time here and next year, I will be a volunteer.”
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RIVERWEST FOOD PANTRY SERVES 150 FAMILIES WITH HOLIDAY GIFTS LEADING UP TO THE BIG DAY Gift give-away aided by Lumen Christi generosity
The Riverwest Food Pantry’s food distribution site at 924 E. Clarke St. resembled a North Pole toy and gift shop a week before Christmas as the organization pre-
pared and distributed toys and presents for more than 300 children from 150-plus needy area families. Donated by parishioners from the Lumen Christi Church in Mequon, the broad assortment of Christmas gifts for children and adolescents were displayed for selections made by parents residing in Riverwest and Harambee neighborhoods on Milwaukee’s Northeast side. Organizers from the Riverwest Food Pantry and Lumen Christi Church were on hand to greet the gift-recipients, and a light Holiday brunch was served to all in attendance. Adding to the festivities, the gift-recipient parents awaited their trips to the Holiday Gift Shop in the neighboring Our Lady of Divine Providence Church where there was caroling and Holiday story-tales.
GED/HSED students from SDC graduate to a New Future gles, noting that he himself had not finished high school but went back years later to earn his GED. He continued on to complete undergraduate and graduate degrees and eventually became President of Aurora Sinai Medical Center. He
Corella Washington celebrates her graduation from SDC’s GED/HSED program with her daughter.
More than 100 adult men and women walked across the stage to receive their GED/HSED diplomas in graduation ceremonies held in their honor recently. The graduates from the Social Development Commission (SDC) program, in doing so, took a big step towards a new and brighter future. One hundred, three adults who
went back to the classroom at SDC to earn their high school diplomas were enthusiastically congratulated and cheered by family and friends. They overcame the demands of challenges like jobs, health and family to complete the coursework and testing to reach graduation day. SDC CEO George Hinton told graduates he understood their strug-
Use E-Cycle Wisconsin to dispose of unwanted electronics after the holidays
With many Wisconsin residents giving and receiving electronics as gifts this holiday season, Wired Wisconsin is reminding consumers to take advantage of the E-Cycle Wisconsin program and safely dispose of old or unwanted electronics after the holidays. “After all of the holiday gift giving is complete, consumers often find that they have unwanted or old electronics to dispose of,” said Thad Nation, executive director of Wired Wisconsin. “It’s important that Wisconsin consumers understand the proper methods for recycling these devices. By taking our old electronics to an e-cycling center, we can keep our communities safe from hazardous materials, reduce waste and support local job growth.” Recycling old electronics after the holidays has become hassle free with Wisconsin’s electronic recycling program, E-Cycle Wisconsin, which established registered collection sites throughout the state in 2010. Consumers can drop their unwanted electronics at one of nearly 450 permanent collection sites in Wisconsin where recycled goods will be sold to recyclers and broken down for their component recyclable parts. Since its inception, E-Cycle Wisconsin has kept more than 123 million pounds of electronics out of landfills. Last year, registered collectors throughout the state took in 38.8 million pounds of electronics – 6.8 pounds for every resident in Wisconsin. “Electronics have become one of the most popular gifts to give during the holidays,” said Nation. “Unwanted or obsolete electronics still do have some value to them if they are recycled properly.” For example, a typical older desktop computer and a CRT monitor weigh approximately 60 pounds combined, most of which can be broken down and recycled. The two components combined contain roughly: 15 pounds of glass, 14 pounds of plastic, 12 pounds of iron, 8 pounds of aluminum, 4 pounds of copper, 4 pounds of lead and 1 pound of zinc.
The Big Clean-Up: What Milwaukee Residents Need to Do After A Snowfall
The City of Milwaukee Department of Public Works thanks all Milwaukeeans for their help in cleaning up after each of December’s fresh snowfalls. This is a reminder for residents and property owners on what they need to know and make part of their clean-up: Please clear a path to garbage and recycling carts so DPW crews can service them with few snow and ice obstructions. This helps DPW crews do their job efficiently, effectively and safely and ensures a timely pick-up • Shovel sidewalks within 24 hours after the snow stops falling • Shovel around fire hydrants on your block • Do not shovel or blow snow from sidewalks and driveways back into plowed streets • Look up your next garbage and recycling collection dates at www.milwaukee.gov/mpw, and again, shovel the area around your carts before scheduled collections. You can call 286-CITY(2489) to get your pick-up information as well. DPW Sanitation crews will be working this Saturday, December 28 collecting both garbage and recycling. Be sure to clear a path for their crews.
asked the graduates if their achievement had been easy and was answered with a loud “No!” He then asked if it was worth it and the reply was an emphatic “Yes!” He encouraged them to continue their efforts to build a better life for
themselves and their families. For many of the graduates, the day was the realization of a big step in their plans to create a new future. They shared hugs, smiles and tears with friends and relatives and walked away from the ceremony with opti-
mism and hope for tomorrow. To learn more about the GED/HSED programs at SDC, visit the website www.crsdc.org/index/Programs-Services/Education--Training/BasicSkills.htm.
PERSPECTIVES
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QUOTE OF THE WEEK: “Every great dream
begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world”– Harriet Tubman
Statement from the President and the First Lady on Kwanzaa
“Michelle and I extend our best wishes to all those celebrating Kwanzaa this holiday season. Today (Thursday, Dec. 26) marks the beginning of the week-long celebration of African American culture through family activities and community festivities that bring attention to Kwanzaa's seven principles of unity, self-determination, collective work and responsibility, cooperative economics, purpose, creativity, and faith. Though each principle represents the essence of this holiday, they also represent the shared values that bind us as Americans.”
ELECTION WATCH ‘14
Mary Burke Brings Both Passion and Success to Black media is THE ONE with its finger the Race for Governor
on the pulse of OUR community
MCJ EDITORIAL
On Saturday, December 21, the Community Brainstorming Conference held its monthly forum at St. Matthew C.M.E. Church, located on North 9th Street. The topic of the forum was how the media covers African Americans (to be more exact, the African American community as a whole). On the panel were journalists who work for the mainstream (i.e. the White to be more accurate) media: Milwaukee Journal Sentinel Columnists Eugene Kane and James Causey; Fox 6 Television News Anchor and Reporter Kim Murphy; and Joel McNally, a former columnist with the Milwaukee Journal Sentinel who now writes a column for the Shepard Express. The only White individual on the panel, McNally has earned the respect of African Americans in the city as a champion of Black issues, which earned him a morning co-hosting position with the now defunct 1290 WMCS AM radio. McNally can also be seen on Public Television’s “interCHANGE” talk show program. Former 1290 WMCS Talk Show Host Earl Ingram was also on the panel. He now carries on his mission of speaking truth to power online. His fans now listen to him via the Internet. His “studio” is Coffee Makes You Black coffeehouse and café every Sunday. Conspicuously absent from the panel was anyone representing Black owned and operated media outlets: Your Milwaukee Community Journal, The Milwaukee Courier, The Milwaukee Times; and WNOV AM radio, which know—with the demise of 1290 WMCS—is the lone Black owned radio station providing a talk-radio format. Fortunately, a representative of local Black media—the editor of the Community Journal—was present at the forum to hear what Black journalists working for White owned mainstream media outlets had to say about “covering” our community. After the panelists spoke, the forum’s moderator acknowledged the MCJ editor’s presence and asked if he
would like to say a few words on behalf of the Black press. The MCJ editor agreed and explained to the forum audience the purpose of Black media—particularly the Black press—which is to plead the causes, issues and aspirations of the Black community on a local, national, and international level. More importantly, he said, the Black press/media’s main goal is to laud the positive accomplishments of our community and people. For example, instead of talking about who’s killing who—and where—in our community (which the mainstream media seems to “eagerly” cover), the editor said the Black press/media focuses on the reasons for homicides and crime in general, and offers solutions that could stem the crisis. The editor stressed the Black press/media is THE ONE with its finger on the pulse of what is going on in the Black community and is the only authoritative source of information, education and inspiration our people can—and do— depend on. We are well aware of the challenges facing the print media. However, as the Black print media: MCJ, Courier, and Times, we have a unique niche/audience that only we can reach with our brand of news and information. We don’t expect the mainstream media to be able to penetrate our audience anytime soon, but we’re also fully aware of our responsibility to you as our readers. But you, our readers, also have an obligation, especially Black businesses. For us to continue our mission of pleading your case, we need your support via advertising dollars. With your dollars we can continue our mission of informing, educating and inspiring our community forward to success and prosperity. We’re here for you! We have been for 38 years and we don’t plan on going anywhere soon. With your continued readership and advertising support, we will continue to “plead our own cause!”
Meddling with Obamacare could undermine the whole law
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Article courtesy of the Washington Post
n Friday, President Obama sought to reassure Americans that the Affordable Care Act, his biggest legislative accomplishment, is on track. He said that more than 1 million people enrolled in private health insurance plans through the law’s online marketplaces since Oct. 1, with the pace accelerating in December. Higher enrollment is good news.
But just a few days from the law’s first major coverage deadline, the administration is still failing to inspire confidence that the policy is on firm footing. Enrollment is far from the 7 million the Congressional Budget Office estimated would be signed up by next March, the final deadline to get 2014 coverage. Missing that target would not be a disaster — as long as a diverse group of people signs up. The system needs to attract healthy participants to offset the costs of the sick, and it’s not clear how well it’s doing that, nor will it be for a long time. A lack of balance would challenge the system’s cost structure — and, possibly, its long-term viability. A policy shift announced Thursday infuriated insurance companies because they worry the administration has offered healthy people another way to avoid the insurance pool. Calling it a clarification, Health and Human Services Secretary Kathleen Sebelius announced that people whose current insurance plans were
“Enrollment is far from the 7 million the Congressional Budget Office estimated would be signed up by next March, the final deadline to get 2014 coverage. Missing that target would not be a disaster — as long as a diverse group of people signs up.”
canceled because their policies didn’t comply with the new law would be eligible for a temporary exemption from the requirement that they purchase qualifying health insurance next year.
If those people can credibly claim that they don’t have affordable options on the new marketplace, they will be able to buy skimpy “catastrophic” plans for next year. That would pull them out of the insurance pool. The number of people who will take advantage of this new coverage avenue is probably small. Many people with canceled plans will get good deals in the marketplace. Others have arranged insurance for next year. Insurance companies might not be ready to accommodate many of those seeking catastrophic plans, anyway. But all of these last-minute policy shifts confuse people who were already struggling to understand a complex new system, and they force insurance companies to take on more work, which would be difficult even if everything were going right. The cumulative effect is that at least some people — we hope not many — will misunderstand their responsibilities under the law or be deterred from seeking coverage. The biggest danger is that the Obama administration is encouraging politicians to meddle in the health-care system every time a few vocal constituents get upset about its requirements. Ms. Sebelius’s Thursday announcement was a response to six Democratic senators from competitive states who are concerned about people getting insurance cancellation notices. Not everyone was going to win under healthcare reform, and not everyone can if the system is to work. The threat is that, in seeing to the concerns of those who might have to pay more in 2014 or in future years or some other group that feels put upon at some time, politicians will poke so many holes and add so many exceptions that the law is seriously undermined.
There is only one candidate in the race for governor who has experience creating jobs in the private sector. Only one candidate can say they’ve started their own business, met a payroll, and balanced a budget in the private sector. And only one candidate can say they’ve used private sector solutions to help achieve 4.8% unemployment in the state of Wisconsin. That candidate is Mary Burke. Burke, a Harvard Business School graduate, joined her family’s company Trek Bicycle in the late 1990s as Director of European Operations. Burke led the company’s expanMary Burke sion abroad, opening four different offices in her first year and three “When Former Govermore over the next two. nor Jim Doyle asked Burke’s approach to business is pragmatic and data driven; she her to run the Departmakes decisions based on careful ment of Commerce in analysis. Her colleagues from the private 2005, Burke used the sector will tell you that her focus same approach she on efficiency and accountability is had in the private seca big part of her professional suctor to build success in cess. Burke helped turn Trek into a Wisconsin’s public global leader in the biking industry, increasing sales in Europe sector. She employed from $3 million a year to $50 mil- the lean manufacturing lion a year and helping to create principles that made good paying jobs in Wisconsin. Today, Trek purchases over $40 Trek a success to remillion in goods and services from duce waste and imWisconsin businesses, both large prove efficiency. There and small. Burke went on to found Trek’s was a 4.8% unemployStrategic Planning and Forecasting ment rate during her Department. As the head of the department for nearly a decade, it tenure as Secretary-was her job to focus every day on down significantly from improving the company’s bottom the current 6.5% rate-line. When Former Governor Jim and 84,000 more jobs Doyle asked her to run the Departthan there are in the ment of Commerce in 2005, Burke used the same approach she had in state today.” the private sector to build success in Wisconsin’s public sector. She employed the lean manufacturing principles that made Trek a success to reduce waste and improve efficiency. There was a 4.8% unemployment rate during her tenure as Secretary--down significantly from the current 6.5% rate--and 84,000 more jobs than there are in the state today. Burke has been personally committed to giving back to Wisconsin and her community for the better part of fifteen years. A loyal supporter of the Boys and Girls Club of Dane County, Burke has lent her business savvy and expertise to get the organization on solid financial ground and extend crucial programs to Madison youth. Burke has sat on the board of directors of several area non-profits and even started an innovative public-private partnership to close the minority academic achievement gap called AVID/TOPS. AVID/TOPS grew out of Burke’s passion for education and her strong view that everyone should have the opportunity to be successful in life. The program is entering its fourth year, and all signs show it is improving college readiness for participating students. Burke’s passion and commitment to serving the state are what make her an exciting candidate, but it’s her broad range of experience and high levels of achievement that will make her an effective governor.
THE MILWAUKEE COMMUNITY JOURNAL Published twice weekly, Wednesday & Friday
3612 North Martin Luther King Drive, Milwaukee, WI 53212 Phone: 414-265-5300 (Advertising and Administration) • 414-265-6647 (Editorial) • Website: communityjournal.net • Email: Editorial@communityjournal.net/Advertising@communityjournal.net
MCJ STAFF: Classified Advertising Patricia O’Flynn -Pattillo Jimmy V. Johnson, Sales Rep. Publisher, CEO Joan Hollingsworth, Sales Rep. Robert J. Thomas CONTRIBUTING WRITERS: Assoc. Publisher Taki S. Raton, Todd Thomas, Vice Pres. Rev. Roxanne Cardenas, Mikel Holt, Assoc. Publisher Troy A. Sparks, Thomas E. Mitchell, Jr., Editor Sports Editor Kia Marie Green, Mang. Editor PHOTOGRAPHER: Yvonne Kemp Teretha Martin, Technical Consultant/Billing Dept./ Publisher’s Admin. Assist. Colleen Newsom, Opinion and comments expressed on the Perspectives page do not necessarily reflect the views of the publisher or management of the MCJ. Letters and “other perspectives” are accepted but may be edited for content and length.
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4WCOMMUNITY HOLIDAY HAPPENINGS
WHO•WHAT•WHERE•WHEN•WHO•WHAT•WHERE•WHEN•WHO•WHAT•WHERE•WHEN•WHO•WHAT•WHERE•WHEN•WHO•WHAT•WHERE•WHEN•WHO•WHAT•WHERE•WHE
S A LVAT I O N A R M Y 2 4 T H A N N U A L
CHRISTMAS FAMILY FEAST
“Every plate served in the Wisconsin Center ballroom on Wednesday had a story behind it. Some said they didn’t know where they would be spending Christmas afternoon if it wasn’t for the warmth of the meal served by volunteers.”
--From FOX6now.com article
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KALEIDOSCOPE
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the MCJ lifestyle & entertainment section
Robinson Burrell III lights the candle representing Kwanzaa principle of Ujima(collective work and responsibility) during the annual Kwanzaa Celebration at the Benjamin Banneker Historical Park and Museum on December 28 in Catonsville, Md.The program in it's eighth year celebrated with performances by the Baltimore County Chapter of Jack and Jill America and the Growing Griots, a youth storytelling program affiliated with the Griot's Circle of Maryland. (Photo by Mark Gail/The Washington Post via Getty Images)
Kwanzaa: Should it be remade using symbols from Black History?
Article by Theodore R. Johnson--Courtesy of theGrio.com Fox News anchor’s recent controversial declaration that both Jesus and Santa Claus are white men serves as a reminder that even symbols of Christmas can be co-opted to exclude minorities. Kwanzaa was created to address this exclusion and provide a holiday celebration in which black Americans could take pride in their race and African ancestry. Although the numbers are not exact, it is believed that millions celebrate the holiday worldwide. Over the course of seven days starting on December 26, Kwanzaa uses agricultural harvest symbolism and Swahili words to convey principles that are intended to serve as a connection to Africa. In this way, though it is an AfricanAmerican celebration, it actually does very little to commemorate the black experience in America. Instead, it ties the pride of our race to a distant continent and not to the immeasurable strength evident in the black American journey from slavery to the presidency. This has led, truth be told, to a sizable segment of the black community largely paying lip service to the holiday. What if Kwanzaa was re-purposed to be a true celebration of the African-American experience? What if the African words and images were replaced with the symbols, terms, and markers of black America? Would making these changes make it more appreciated and valuable to blacks, as well as the nation in general? The answer is yes. Illuminating the history of Kwanzaa Kwanzaa was created by Maulana Karenga, a professor and social activist, in 1966 as an alternative to the traditional holiday celebrations. Perhaps in light of how Christmas was often used to reinforce the institution of slavery during that era, the original intention was for Kwanzaa to replace it and provide a holiday period that centered on black pride and history. Eventually, it became a complementary observance to Christmas, beginning the day after and continuing to New Year’s Day. Its name and the seven principles assigned to each day are Swahili words describing African principles that guide observers’ daily reflections. Swahili was chosen because it is an indigenous African language widely understood throughout large portions of the continent. Further, Kwanzaa utilizes agricultural symbols because the time of harvest is universally and historically understood to be a time of plenty and thankfulness. Swahili is of East African origin and the official language in Kenya, Tanzania, and Uganda. Yet, AfricanAmericans are primarily descended from West African tribes that are found in the present-day nations ex-
tending from Senegal along the coast down to Angola. Even the part of Africa that Kwanzaa pays tribute to is not the point of origin for the blacks that were captured, shipped across the Atlantic Ocean, and enslaved in America. As a result, many blacks spend a week reciting words in a language our enslaved ancestors never spoke. Moreover, while the principles of Kwanzaa are excellent, they are not uniquely African. And the harvest symbology has been in use for thousands of years by cultures all over the world. Remaking Kwanzaa in our image The week following Christmas should be crafted to truly celebrate the perseverance and contributions that make the black American journey so incredible and worthy of recognition. It is impossible to move about in America today without coming into contact with something that was created, or heavily influenced, by black Americans. We should pause and take note of them during what tends to be a time of slowing down and contemplation for many of us. Whereas AfricanAmerican History Month recounts the black experience through the exploration of the personal narratives of exceptional black men and women, this revised holiday celebration could focus on the totality of the journey and express that symbolically. It could begin with an examination of the various West African cultures we actually do descend from, and then a commemoration of the Middle
Passage. From there, perhaps a look at the importance of family out of respect for those that were separated during slave auctions and subsequent plantation sales. Next up could be a couple of days dedicated to the enormous trials and small triumphs of our ancestors’ daily survival tactics and fight for freedom. The week could wrap up with days to reflect on the activism that brought about social change and a rededication for the days ahead to live in a manner that would properly honor the sacrifices made by so many who could never have fathomed the progress to date, but stood strong nonetheless. All these historical milestones could be celebrated in ritual, rather than just being words read on paper. Practical steps towards a new Kwanzaa There are very practical ways this journey could be honored. For example, the digitization of census data and numerous state and local records makes family genealogy more accessible. And while there are certainly large gaps in the record-keeping of slave arrivals, names, and family relationships, there is enough present to get a deeper sense of who we are and how parts of our story unfolded. People could create a holiday tradition of putting up their literal family tree along with their Christmas tree, a three-dimensional image that would be decorated with images and the names of their ancestors, while recounting their stories. Likewise, instead of using Swahili, each day could be titled with words
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that more accurately reflect the various dialects resulting from the merging of African and English terms, such as Gullah, or African and French (among other languages), such as Creole. A real attempt could be made to incorporate the words and phrases that mean so much to our people specifically. Much is already made of the contribution of spirituals and blues to the current music scene, the importance of soul food to the black community, and the immense role of our labor in building the nation’s most iconic monuments. These could easily be incorporated into a week of true black American celebration involving music, movement, food and images of the great things we have contributed. On the heels of statutory racism and in the midst of the Civil Rights Movement that sought a more inclusive American society, it was perhaps a logical conclusion to look to Africa as evidence that blackness was worth celebrating. But this should not be done at the expense of honoring the very real hardships and the incredibly resilient spirits of blacks in America. Perhaps modifying Kwanzaa to be a true celebration of African-Americans and our unique relationship to this nation would be a step in the right direction towards recognizing that we need not look beyond our shores and our people for points of pride and sustaining principles. And it might make the holiday more meaningful to even more blacks.
Theodore R. Johnson is a military officer and 2011-2012 White House Fellow. A graduate of Hampton and Harvard Universities, he is an opinion writer on race, politics, and public service. Follow Theodore R. Johnson on Twitter at @T_R_Johnson_III.
NAACP Congratulates Michelle Howard for Being Named First Four-Star Female Admiral
(Baltimore, MD) – The NAACP is proud to congratulate Michelle Janine Howard on her nomination by President Barack Obama for appointment to the rank of admiral and assignment as vice chief of naval operations. This appointment will make Howard the first female four-star Admiral. Last year, Admiral Howard received the NAACP’s Chairman’s Award during the 44th NAACP Image Awards. “This is a historic and well-deserved appointment for Admiral Howard,” stated Roslyn M. Brock, Chairman of the NAACP National Board of Directors. “Admiral Howard serves as a true inspiration for women, particu- Admiral Michelle Howard larly women of color, in the military and across the nation. We look forward to her continued service to our country as a four-star admiral.” On March 12, 1999, Howard became the first African American woman to command a ship in the U.S. Navy. From May 2004 to September 2005, Howard was the commander of Amphibious Squadron Seven. Deploying with Expeditionary Strike Group (ESG) 5, operations included tsunami relief efforts in Indonesia and maritime security operations in the North Arabian Gulf. Vice Admiral Howard is the recipient of several awards for her service. While serving on board Lexington, she received the secretary of the Navy/Navy League Captain Winifred Collins award in May 1987.
ON NEW YEAR’S EVE, WHEN MILLER TIME ENDS MILLER LITE FREE RIDES BEGIN Miller Lite Free Rides Return to Milwaukee and Waukesha on New Year’s Eve 2013
Miller Lite is teaming up with Milwaukee County Transit System (MCTS), Waukesha Metro Transit and Beer Capitol Distributing to bring Miller Lite Free Rides to Milwaukee and Waukesha this New Year’s Eve. Free rides will be offered to passengers on all MCTS bus routes from 8:00 P.M. until the end of regular service and Metro routes from 7:00 P.M. to 1:30 A.M. starting on Tuesday, December 31. “We hope when people ring in the New Year with Miller Lite they make a responsible choice to get home safely,” said Diane Wagner, Responsibility Commerce Manager for MillerCoors. “Whether they take a Miller Lite Free Ride, call a cab, or designate a driver, we hope people will make a plan to enjoy the holiday responsibly.” Since its inception in 1987, Miller Lite Free Rides has provided over 480,000 people with safe and free alternative transportation in Milwaukee and Waukesha, and more than 3.7 million people nationwide. The program enjoys full support of state and local law enforcement, including the Milwaukee County Department of Transportation (MCDOT). This New Year’s Eve, Miller Lite will also provide free rides in Green Bay, Madison, the Twin Cities, and Chicago. "We're proud to partner with Miller Lite once again to offer safe rides to Milwaukee area residents on New Year's Eve," said Jacqueline Janz, chief marketing officer for MCTS. “Taking a ride on an MCTS bus is a free, safe and convenient way to ring in 2014." “Miller Lite Free Rides has been a long standing New Year’s Eve tradition in Milwaukee for over 25 years and we are proud to be a part of it once again,” said Aldo Madrigrano, Chief Executive Officer for Beer Capitol Distributing. “Preventing drunk driving is everyone’s responsibility. From the consumer, to the beer company, and the distributor, it’s important for all of us to keep Milwaukee’s roads safe.” Miller Lite, MCTS, and Waukesha Metro Transit are inviting people to share their plans to #CelebrateSafe on New Year’s Eve by uploading a photo on social media of themselves and their crew taking a Miller Lite Free Ride. Photos will be featured on the MillerCoors Facebook Page and “Behind the Beer” blog. Must follow @MillerCoors on Twitter and be 21 and over to participate. For detailed route and schedule information, call 1-800-FREE-RIDES (1-800373-3743), text “FREE RIDES” to 90464 or visit www.MillerLiteFreeRides.com.
SPORTS PAGE
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TRAVELS WITH KIM
MCJ Freelance Photographer Kim Robinson recently traveled to Dallas, Texas to cover the Green Bay Packers stunning come-from-behind win over the Cowboys. He even met and shook hands with Cowboy Owner and General Manager Jerry Jones. While he was in Dallas, Kim also shot photos of the Milwaukee Bucks playing the Dallas Mavericks at American Airlines Arena. The Mavericks honored veterans and current service men and women before the game. (All photos--except the one with him and Jones--by Kim Robinson)
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