70 Durham University
Course information
Course fact file
Marketing MSc
Course length
Our Marketing MSc will equip you with the essential skills and knowledge to excel in the long-term across all marketing-related careers.
Marketing touches all aspects of an organisation and helps shape and direct corporate strategy. Our MSc in Marketing provides the tools and techniques to help give you the edge in an increasingly crowded job market.
1 year full-time. Entry requirements A UK first or 2:1 undergraduate degree, or equivalent.
Learn more
Durham University has joined forces with The Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM is the leading professional body for marketers worldwide. CIM qualifications are highly sought after by employers, and map alongside our own degrees. This ensures that we are equipping students with the best opportunities for a successful marketing career. Typical course content Core modules:
Examples of optional modules:
• Contemporary Marketing Communication
• Advanced Marketing Strategy • Arts, Heritage and Tourism Marketing • Buyer Behaviour and Marketing Innovation • Consulting • Digital Marketing • Global Marketing • Global Sport Business • Innovation and Technology Management • Retail Marketing Management • Strategic Brand Management.
• Consumers and Consumption • Marketing Theory • Marketing Management and Strategy • Research Methods in Marketing.
Teaching and learning Delivered through a mixture of lectures which may contain seminar-style sessions to allow for small-group work, you will also enjoy presentations by academics and practitioners in your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage, in addition to leading academics. We also offer various optional international activities including Summer School or our Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions.
“The course provides sound theoretical and practical knowledge, and encourages critical thinking, an invaluable skill in any industry. The reputation of the business school opens many doors, and I sourced opportunities to intern and work at some of my most admired companies, including Condé Nast Publications and Penguin Random House. I also recently published a reworking of my dissertation, which was an incredibly rewarding conclusion to the year of hard work.” Katie Illich, Marketing MSc graduate.
Assessment Assessment is by assignment, examination, dissertation/ business project.
