SPECIALISED TEXTILES ASSOCIATION INC.
Vol 13 No 2 April • May 2013
CONNECTIONS magazine is published on behalf of the Specialised Textiles Association Inc. by CommStrat Limited. Publisher CommStrat Editor & WRITER Nicola Card nicola.card@commstrat.com.au
Contents
10
Design & production Annette Epifanidis annette@commstrat.com.au National Sales MANAGER Yuri Mamistvalov Phone: 03 8534 5008 yuri@commstrat.com.au Contributor Jamie Swedberg COMMSTRAT ABN 31 008 434 802
Level 8, 574 St Kilda Rd Melbourne Vic 3004 www.commstrat.com.au Specialised Textiles Association Suite 201, 22 St Kilda Road, St Kilda Vic 3182 Phone: 03 9521 2114 Local call: 1300 555 787 Fax: 03 9521 2116 www.specialisedtextiles.com.au Disclaimer: Except where specifically stated, the opinions and material published in the magazine are not necessarily those of the publisher or the STA Council.
ASSOCIATION
subscriptions To subscribe to Connections for just $75 inc GST annually contact Ruth Spiegel ruth.spiegel@commstrat.com.au
21
28
24
32 ASSOCIATION MATTERS
SPECIAL FEATURES
2 Report by STA President 4 STA office update Presenting a local and global overview 15 Young Leaders’ Challenge A sneak-peek progress report 30 STA welcomes new members 31 COM reports 32 STA Membership Directory
10 Window coverings What’s in demand - trends and developments 21 Window coverings: SuperExpo launch preview What to watch out for 38 Choice Shade Solutions A look at the US market
SuperExpo
SPOTLIGHT ON MEMBERS
16 18 19 20
28 Greg Barnett steers developments at D&R Tarpaulins 41 Members’ products and services Shann
The program A list of all SuperExpo Exhibitors SuperExpo floor plan SuperExpo Guest Speakers
NEWS CORNER
TRAINING AND EVENTS
24 Member news Avenue of Honour – industry collaboration at its best All Seasons expansion Ricky Richards’ annual pledge 43 Social media spreads the message
44 Industry events and RTOs
In the next issue of Connections... Tents and marquees ● Sail makers and tension structures
Cover images provided by Goodearl & Bailey
If you would like to be involved in any of these features by providing commentary or insights please contact the editor Nicola.card@commstrat.com.au
STA MATTERS
From the office of the President
The STA office and COM have been very busy bringing together many initiatives. To name a few, applications are now available on line for accreditation. This is a huge step forward for STA and our members… we can aspire for the STA to become a household name."
Lance St Hill This is my last President’s report in
membership but also our voice and relevance
talk with interstate members and also to hear
Connections magazine and my last
in the industry. We can aspire for the STA
their views, which interestingly often differ
opportunity to communicate with you all prior
to become a household name as is already
state to state.
to the SuperExpo 2013. In my first President’s
the case for the Master Builders Association
report I spoke of the SuperExpo, which at that
(MBA) or the Housing Industry Association
A few words of thanks
stage was only in its infancy, not much more
(HIA) for example.
As my time on COM and more recently
than a concept. A lot has changed since then.
We held our second Young Leaders
as President draws to a close, I would like
The STA and the BMAA have collaborated to
Conference in Melbourne in October
to thank all members of our hard working
bring together the biggest event of its kind for
2012 and the Young Leaders are currently
Committee of Management and of course
either of our industries. Many meetings and
preparing their respective challenges (to
our office staff, Ana and Mina, without whose
lots of work by the expo organising committee
be revealed at the SuperExpo). The first of
assistance and support would have made my
and Brett Greene from GreenFox Advertising
the trainees has commenced with the NWDF
term as President untenable. This year we lose
have brought the SuperExpo 2013 to life.
funded training initiative, Cert II Blinds &
three COM members whose three-year terms
Awnings (Shade Sails).
have finished. I would especially like to thank
It is the biggest expo of its kind in Australia with over 100 individual exhibitor companies
The first group of trainees went to their
Kent Williamson from RMIT (our treasurer)
taking about 300 standard booth spaces. All
information sessions at TAFE NSW in Ultimo,
and Gary Smith from Campbell and Heeps for
four of the exhibition halls at the Gold Coast
in February this year. Further groups will
their dedication and hard work over the past
Exhibition Centre have been taken up by the
follow during the year. While this course is
three years. While talking of the COM, I urge
combined exhibition. The SuperExpo will run
predominately aimed at the NSW requirement
anyone who is interested in having a say and
over three days of trade show and technical
for licensing in that state, trainees from
getting more involved with our association to
sessions with the social function component
elsewhere have enrolled as well. A few places
nominate for the COM. It is a most rewarding
commencing on Tuesday night with the
may still be available, so contact the office for
enterprise for only a few hours work each
Welcome Reception. There is a Golf Day on
more information.
month. It is easy to criticise from off field, get
the Wednesday, our STA Awards dinner, also
A number of focus groups have been set
onside and help kick some goals!
on the Wednesday, a departure from normal.
up and are now operating alongside the
The social calendar culminates with the Gala
very successful and well established Fabric
Roll up to SuperExpo!
Night on Friday night. This year we have let go
Structures Committee. We now have focus
Last but not least I urge you all to come to the
of the theme night.
groups specialising in training, a short-
2013 SuperExpo. Many companies have put
lived group that focused on the Awards for
their money and faith in the industry to be
Industry advances
Excellence and also a focus group dedicated
part of this historic sell-out event. It now needs
As has been communicated during the year
to bringing the original Young Leaders
all of you to attend to make the SuperExpo the
the STA office and COM have been very
Challenge to commercial reality.
huge success that it needs to be. Come along,
busy bringing together many of the initiatives
There is plenty of scope for members to
catch up with old friends and acquaintances,
spoken about during the AGM at last year’s
become involved in our association, to have
visit the exhibitor booths and see the latest
Melbourne Expo. To name a few, applications
a say and to make a difference. In addition to
materials, equipment and technology
are now available on line for accreditation.
the above we have held two lots of member
available to our industry. Get involved, go to a
This is a huge step forward for STA and our
sessions in most of the states and while not
technical session and come along to one or all
members. This initiative will grow over the
attended by large numbers were successful
of our social functions.
coming years and hopefully increase both
and rewarding sessions. It is great to meet and
2 · CONNECTIONS
See you at SuperExpo 2103.
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www.rickyrichards.com.au
IndustrIal tEXtIlEs
WindoW Furnishing Fabrics
Wide Format Print media
ArchitecturAl Structure FAbricS
STA MATTERS
The STA Diary Office manager Ana Drougas presents an update on association activities Our new name, Specialised Textiles Association, which has now been in place for 12 months is gaining recognition within the industry and endorsement from our members. The start of our new membership year being April 1 is also the beginning of our busy season. With so many member benefits available, it is often easy to forget about the most simple and beneficial ones. Members, be sure to take advantage of your listing on our association website by logging onto the member area regularly to update your details and profile, and select the products you supply or manufacture in order to appear on the search option. While in the member area explore the ‘member only’ area menu and discover information such as Ai Group’s Industrial Award information. Another
membership benefit is the use of our logo - be sure to differentiate yourself from non-members by making use of the Specialised Textiles Association logo on your stationery and other collateral. So much is taking place not only now with SuperExpo a few weeks away but also during the rest of the year. Below is snapshot of what members can expect over the coming months
The next step for STA Member Accreditation Members who attended one of our recent member sessions around the country heard all about the Accreditation program. Our quest for an Accreditation program began in 2010 following our member survey which indicated a need to establish and enforce industry standards and provide accreditation and training programs. At the subsequent Annual General Meeting, members empowered Council of Management to investigate and recommend an appropriate accreditation model. Following extensive research and member feedback, we are ready to release Stage 1 of our member accreditation program. Information about Accreditation has been circulated to members with the online application form available via the Accreditation page on our website. Be one of the first to apply and set the standard!
NWDF for Certificate II Blinds and Awnings training The first round of trainees for Certificate II in Blinds and Awnings installation started at NSW TAFE Ultimo campus in late February. This was followed by a successful training information session at the campus in late March, with 23 trainees making up the very first group to register for the Certificate II training course. 4 · CONNECTIONS
www.radins.com.au
Radins is a leading importer, distributor & wholesaler of industrial fabrics & hardware for:
Window Furnishings Shade Sails General Canvas & PVC Marine & Motor Trimming
We oer rolls and cut lengths plus a range of hardware and accesories for every installation.
RADINS VICTORIA
7 Conifer Cr, Dingley Village, 3172 VIC Phone: 03 9551 6000 - Fax: 03 9551 6999 Email: service@radins.com.au
RADINS QUEENSLAND
125 Delta St, Geebung, 4034 QLD Phone: 07 3865 1666 - Fax: 07 3216 2391 Email: radinsqld@radins.com.au
Gold Coast Convention and Exhibition Centre, QLD Wednesday 5th June - Friday 7th June 2013 Stand: 217
STA MATTERS Trainees now have 12 months to complete their
SuperExpo events and registrations
courses. As step 1, all trainees have been asked to
The Gold Coast Convention and Exhibition Centre
complete an ‘RPL’ (Recognition of Prior Learning)
will play host to the largest trade exhibition ever
document which allows the trainers and assessors to
staged in Australia for the window furnishings and
identify skills students are already competent in. All
specialised textiles industries. Registrations for this
students receive support and mentoring from NSW
year’s SuperExpo can now be made online via the
TAFE and STA.
SuperExpo website www.superexpo2013.com.au
Although this training was initially set up to cater for the criteria required to satisfy NSW Office of Fair
which also lists all information about the SuperExpo. With the trade expo booth space being a complete
Trade for installers (in NSW) to obtain their license,
sell out, you can be sure that the events will also
the training course is available for all in the industry
be just as popular. SuperExpo is a collaborative
no matter which city or state they are located in.
event between STA and BMAA. All events
Certificate II Blinds and Awnings is a nationally
during SuperExpo are open to members of both
recognised qualification.
associations. Read the full program and all details on
The second group of trainees will start their training in late May. If you would like to participate
pages 16-20 in this issue of Connections. Running over three days, this year’s Expo provides
and have not yet expressed interest in doing so,
many opportunities to network and learn. Regular
please contact our office.
events known to members of both STA and BMAA are currently being fine-tuned. With 15 business
2013 Awards for Excellence
sessions taking place over three days, there are
Entries into this year’s Awards have now closed and
bound to be many topics of interest.
are in the process of being judged. The Specialised
Take advantage of the subsidised registration fees
Textiles Association Awards for Excellence offers
for all events and register online now. All events have
members the opportunity to showcase their
limited capacity, so please book your attendance
technical skills, design excellence and innovation to
early in order to avoid disappointment.
other members and the industry at large. All entries will be displayed at the SuperExpo with the winners
Council of Management nominations
announced at the Awards for Excellence dinner on
Have your say ... about the direction of our industry
Wednesday June 5, featured on our website and
and association through involvement on the Council
in Connections magazine. Thank you to all who
of Management. We are calling for nominations to
entered and good luck!
Council of Management, and these will be voted on at this year’s AGM.
Young Leaders Program
Our association has flourished with the
Last year’s Young Leaders Conference saw two teams
involvement and passion shown by members
evolve and take the challenge to design, fabricate,
volunteering for Council of Management positions
engineer, market, secure sponsorship and install a
every year. Positions on Council are for a total
complete top to tail project which ultimately had to
period of three years. Every year we call for
give something back to the community in some way.
nominations with two vacant council positions to fill.
Shade-A-Cause and Green Textiles (our two Young
This year is an exception as we have three
Leaders’ teams) will be presenting their projects at
positions to fill. If you have thought about having
SuperExpo 2013. So far, both projects have been
a say in your industry, this is your opportunity.
kept under wraps. All will be revealed on Wednesday
Nominations can be made online via the member
June 5 when both projects will be judged and the
area on the website or by sending an email to
winning team (and project) will be announced at the
ana@specialisedtextiles.com.au
Awards for Excellence dinner that evening. Good luck to both teams and congratulations
The AGM is due to take place at 8.00am at the Gold Coast Convention and Exhibition Centre on
on your involvement in what is an extremely
Wednesday June 5 2013. Members can register
challenging task.
attendance, send an apology or nominate for
Our 2013 Young Leaders Conference is due to take place in October, so please consider those you know
Council of Management via the member area of the STA website.
in our industry who are 35 years or younger and who
I look forward to catching up with you all
could participate. Registrations can be made on our
at SuperExpo 2013 on the Gold Coast from
website www.specialisedtextiles.com.au
Wednesday June 5 to Friday June 7.
6 · CONNECTIONS
STA Council of Management SPECIALISED TEXTILES Association Inc. Suite 201, 22 St Kilda Rd St Kilda, Vic 3182 Ph: (03) 9521 2114 Local Call: 1300 555 787 Facsimile: (03) 9521 2116 Email: ana@specialisedtextiles.com.au Web: www.specialisedtextiles.com.au
ASSOCIATION MANAGER Ana Drougas Email: ana@specialisedtextiles.com.au
President Lance St Hill Fabric Solutions Australia Pty Ltd PO Box 6283 Yatala DC Qld 4207 Mobile: 0400 103 534 Ph: (07) 3807 0200 Fax: (07) 3807 8217 Email: lances@fabricsolutions.com.au
COUNCILLORS Kent Williamson Royal Melbourne Institute of Technology (RMIT) 25 Dawson Street Brunswick, Vic 3056 Ph: (03) 9925 9182 Fax: (03) 9925 9129 Email: kent.williamson@rmit.edu.au www.rmit.edu.au Gary Smith Campbell & Heeps 5/125 Highbury Rd, Burwood, Vic 3125 Mobile: 0419 311 899 Ph: (03) 98086911 Fax: (03) 9808 3148 Email: gsmith@campbellheeps.com.au Tom Gastin Pattons—Textile Fabrication 80 McDougall St, Kirribilli, NSW, 2061 Mobile: 0414 952 007 Ph: (02) 9955 2563 or 1300 799 980 Fax: (02) 9959 3158 Email: tom@pattons.com.au David Burton Ricky Richards 16 Park Road, Homebush NSW 2140 Ph: 02 9735 3333 Fax: 02 9735 3311 Email: David.burton@rickyrichards.com.au Jamie Howard Total Shade Solutions 4 Aldinga St, Brendale Qld Ph: 07 3889 7200 Fax: 07 3889 8865 Email: Jamie@totalshadesolutions.com.au
Connections Magazine Advertising submissions: yuri@commstrat.com.au Ph: 03 8534 5008 Editorial: Nicola Card nicola.card@commstrat.com.au
Presented by
SUPEREXPO2013 Inspiration in design & textiles!
IN
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Gold Coast Convention & Exhibition Centre
5-7 June 2013
Visit Australia’s largest trade exhibition and conference for the window furnishings & specialised textiles industries. Showcasing the latest trends and innovative designs, products and services on display by industry leaders. Networking events and business sessions will also be taking place during SuperExpo2013. Check out the full program online at
www.superexpo2013.com.au Platinum
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BLIND MANUFACTURERS’ ASSOCIATION OF AUSTRALIA
ASSOCIATION
The advantages of becoming a member Learn, share and network with others in the industry who have a similar passion for our industry at national and state based events held throughout the year. Have your say about the direction of our industry and association through involvement on Council of Management, industry focus groups and special interest groups.
Educate and inform others using Connections Magazine to communicate to a niche market hungry for knowledge and news about our industry. Members can use Connections to advertise their products and services to their target markets. Get listed in our comprehensive member and product directory - published in hard copy and searchable online.
Connect with buyers and suppliers by exhibiting, presenting or attending one of the premier exhibition and conference events in this region.
Differentiate yourself from non members by making use of the Specialised Textiles Association logo on your stationery and other collateral.
Be acknowledged for your great work by entering your projects into the Awards for Excellence, an annual competition, designed to recognise excellence and innovation in our industry.
Access expert information and advice by accessing the specialist knowledge and expertise of our member fabricators, installers and suppliers. Specialised Textiles Association is also a member of Australian Industry Group with access to comprehensive range of information and member advices on employee and industrial relations, occupation health and safety issues and much more.
Take advantage of event discounts by enjoying reduced fees on a variety of events such as the annual trade exhibition and advertising in Connections Magazine. Your membership also gives you access to IFAI bookstore at discounted rates.
MAM8919
Manufacturers, installers and suppliers. Together we cover the world.
ASSOCIATION
Specialised Textiles Association Inc. Suite 201, 22 St Kilda Road, St Kilda Vic 3182 Phone 03 9521 2114 n Local Call 1300 555 787 Fax 03 9521 2116 n office@specialisedtextiles.com.au ABN 83 594 171 330 n Registration Number A0010895W www.specialisedtextiles.com.au Association
Specialised Textiles Suite 201, 22 St Kilda Road, St Kilda Vic 3182 Phone 03 9521 2114 Fax 03 9521 2116 www.specialisedtextiles.com.au n
Specialised Textiles Association Inc. Suite 201, 22 St Kilda Road, St Kilda Vic 3182 Phone 03 9521 2114 Local Call 1300 555 787 Fax 03 9521 2116 office@specialisedtextiles.com.au ABN 83 594 171 330 Registration Number A0010895W www.specialisedtextiles.com.au n
n
n
Membership Application Form
Current from 1st April 2013 to 31st March 2014
Company / Business Name ABN or ACN #
Please supply proof of business registration with this application
Does your business trade under any other name?
n Yes n No
If yes, what is the other trading name
Address State
Postcode
Telephone (
)
Fax (
)
Mobile
Web
Name of Business Owner
Position held in business
Name of second business contact/representative
Position held in business
Has this business or any other business owned by you (either now or previously) ever been reported to the ACCC? (Australian Competition and Consumer Commission) If yes, please provide details to accompany this application What area of the industry are you involved in? n Blinds and Awnings n Marine n Motor Trimmer
n Flags and /Banners n Sailmaker n GeoSynthetics
n Shade Sails installer n Shade Sail Fabricator
n Yes n No
n Supplier to the industry (specify) n Other
What Products do you manufacture, design or supply?
Full Membership Category n n
n n
FABRICATOR Construction/Manufacture from prepared components SuPPLIER Material/Component/Equipment /Services
Do you belong to any other Industry Association?
n Yes n No
ASSOCIATE Individuals interested in STA objectives AFFILIATE Organisations affiliated with STA
If Yes, please list
All membership applications are required to be proposed and seconded by 2 existing Specialised Textiles Association Members – If you do not know of any Members, please contact our Office for further assistance Proposed by
Company Name
Telephone
Seconded by
Company Name
Telephone
I, (name of business owner) agree to abide by the Statement of Purposes and Rules of the Association and its Code of Ethics. I understand that should at any time any of the information supplied by me is found to be false/ incorrect, my membership will be immediately withdrawn from the Association. Signature (of business owner)
Date
Annual Membership Fees
Payment Details
Tiered fee structure based on average number of employees (Prices are inclusive of GST)
n n
1 to 5 Employees
$510
6 to 15 Employees
$855
16 or more employees Associate Affiliate
$1155 $160 $190
(pro-rata Rate applies July through to March plus $100 processing fee. This will be calculated by STA office)
EFT - Payments to NAB - BSB # 083 155 - Account # 1991 93312 Cheque
n
Mastercard
Credit Card Number Expiry Date
n /
Visa /
/
/
Name as it appears on card Signature Date
MAM8970
n n n n n
Amount $
Special Feature
Window coverings
Adorning windows and walls
March 1 officially heralds autumn and with that, cool weather and the shedding of leaves, but the only thing falling in Melbourne was records, with the city recording unseasonably high temperatures. As the mercury soared so did power bills, with air conditioners and fans put to the test around the clock, but as Scott Gilbertson of Nolan.UDA said, “With the cost of electricity going through the roof, consumers are much more focused on improving air-conditioning efficiency. Indoor and outdoor blinds can dramatically improve temperature control, reducing power bills.” Few would disagree, scientists included. According to laboratory tests, air under an awning canopy awnings over north and west facing windows, can be 20 degrees cooler. Last year IFAI affiliate Professional Awning Manufacturers Association (PAMA) released
With increased innovation and offering in design, fabrics and colours, indoor and outdoor window coverings have evolved from a practical product to a fashion statement. Here we take a look the current market as well as developing trends. By Nicola Card.
an Energy Study which found that during a hot year, fabric awnings and exterior shades can reduce annual cooling energy by more than 25%, compared to homes with completely unshaded windows. This can translate to around $200 in energy savings, All up a more eco-friendly way to stay cool, someone commented. But is the message being effectively conveyed to the public? Sales and Marketing Manager with Uniline, Iian Boyes, think not. “In Australia the industry fails to publicise and promote the merits of awnings in reducing indoor temperatures and power bills. I’ve seen very little technical information for consumers that explains how exterior screening can reduce bill costs,” he said.
10 · CONNECTIONS
Goodearl & Bailey's Sunbrella Lagoon
popularity for external systems that provide greater solar protection. “With this incredible Indian summer that won’t give up we have seen more quotes than usual for external solar protection, there has been a real spike,” she said. Swedish manufactured Solmatiz is the company’s range of external products. Launched in 2012, the Solmatiz salt water resistant factor is said to be unique. With its 2x2 basket weave Solmatiz5 reflects almost 70% of the sun’s heat and reduces internal temperatures by 5-15%. The waterproof version is Solmatiz1 blackout which provides 99% sun protection and the coating is salt water resistant Uniline's Proteger Channel Lock
the fabrics are also mildew resistant and fire retardant, fending off glare, heat, and UV rays.
“We are in the environmental revolution as well so any argument about saving energy has to be good … we are just not promoting
changed … it is carrying over to February, March and April.” Clare went on to say that with warm weather
awnings enough so consumers are not realising
in mind, Dickson Constant developed the
the benefits.”
Sunworker mesh which repels up to 94% of
During the hot spell of 2012/2013 Goodearl
the sun’s heat, preventing buildings and homes
and Bailey took positive action by capitalising
from overheating in summer “and avoiding any
on social media to promote the benefits of
greenhouse effect. And in winter Sunworker
awnings in reducing sunlight and indoor heat.
reverses the process by maintaining the heat
“We used Facebook and Twitter to explain that awnings effectively shade the sun from windows
within the building or house,” “In relation to energy savings one great thing
and therefore lessen the build up of heat in the
about the Sunworker range of existing fabrics is
house hence reduce power bills,” Managing
that they are fully in line with the drive towards
Director Clare Corban explained. “As an
sustainable development and energy savings.”
industry there is so much we can potentially do
Dickson Constant developed the technology
to educate the end consumer. They spend $700
at its substantial R&D facility in Lille, France,
to $1000 upfront installing air conditioning but
headed by Peter Winters who will be at the
do not factor in the extra costs of running it “You
Goodearl and Bailey stand at SuperExpo and
have to get on board with social media, it is
will also present the topical Expo address:
also about helping and educating people about
From Solar Shading products to essential
products. Depending on the circumstances, it
Dynamic Solar Control solutions as essential
is well worth spending an hour or so a day on
future building technology’.
Twitter and Facebook. “Consumers need to consider the long-term scenario of energy costs and options to be more green. It may be costly to install awnings -
Warmer weather, smarter options
or solar panels - but you have to look at the long term picture to stay in front.” She commented on the much “tougher”
Connections also spoke to Jennifer Elmer who is Marketing Manager with Mermet and
weather of the past three years saying
says consumers today are “most definitely”
“Heatwaves in the south and torrential rain in
questioning alternatives to power-guzzling air
the north … nowadays there is no such as a
conditioners, they are demanding information
typical summer. October to December used to
and looking at all options such as large size
be our busiest period but that has completely
folding arm awnings, hence the growth in
Mermet's Solmatiz2 Ricky Richards Docril
Uniline's GJ Gardner
In related developments, Jennifer revealed
Wider is better
US manufactured Vistaweave Plus is available in a wide 305cm “so you get more blinds with
Honeycomb shades were increasing in popularity as the cellular shape traps the air
Having notched up 13 years with Ricky
less hems or less seams … and it’s nicer for
and helps reduce heat gain during summer
Richards, Lisa has witnessed evolving trends
the end user to have a wide, seamless blind,”
while also providing insulation in winter.
and said the popularity of patio/outdoor rooms
she said.
“Manufactured from woven or non woven
and larger windows has triggered the larger
Accompanying the demand for wider fabrics
polyester, it does not fray or fade and comes in
dimensions, but the demand for larger rolls
is the move toward colour matches of paints and
different operating systems: endless cord with a
produces a chain reaction in manufacturing:
wallpaper, namely “the trend to coordinating
light gear clutch for smooth operation, and there
cutting tables which were once 2.5 metres
the lot,” said Iian of Uniline. “Consumers want
are cordless varieties.
wide now range up to 4 metres and heavier
something functional – a personal look taking
rolls create OH&S issues. Weaving looms have
into account colours designs and textures.
“They look good and are an energy efficient option. The most popular Mermet line is the M
also by necessity become wider.
“And there are other changes - when I started in the business about 17 years ago micro
screen but there’s also more demand for textural
“It has snowballed, but people eventually
fabrics that appear different to sun screens, like
adapt to market demands such as seamless
blinds were in demand but now it is more of
Lintex which is a polyester fabric with a linen
blinds,” Leisa said.
a combination of several different treatments
look, and Willandra which has a softness and
Clare Corban echoed the strong appeal
throughout. However there have been no
raised textural feel. Beautifully woven, a popular
of outdoor living areas and said mesh was
quantum leaps or defining moments, it’s been a
alternative to screen fabrics. More the look
particularly popular as it does not obscure
slow transitional change.
and feel of a curtain rather than a blind. This is
views. To that end Goodearl and Bailey
catering to the high end of the market.”
sources Vistaweave Plus which is described as
but there is a trend toward the upper end
“revolutionary perfect” with its even 34/34 2x2
of textiles, for example patterned or woven
the US as “The European climate is different
construction and dimensional stability which
Jacquard type fabrics which are more
and we have bigger windows here which has
enables railroading with greater spans.
expensive.” He also remarked that Uniline tends
In her experience Australia’s market follows
to look towards Europe for developments as it
an impact for example wide – three meter – width fabric continues to be very popular, unlike Europe.” The Ricky Richards team concurs. “These days manufacturers say the wider the better, anything that requires fewer joins, and sales people like it as there is less wastage. Ten years ago widest widths were about 1.83m or six feet then they stretched to 2.2 metres and 2.75, now the widest is 3.2 metres being turned on their sides produce a seamless seven to eight metre blind,” said Window Furnishings Sales Manager Leisa Manning. 12 · CONNECTIONS
“Plain block-outs will continue to be popular
Seeing the light Ever wondered why they are called blinds? Because they limit observation and thus “blind” observers to the view. Exotic names accompany the products: Persian, Roman, Austrian, Venetian and Holland blinds. Also jalousies, brise soleil, pleated blinds, roller shades, louvers. Ancient Egyptians slashed reeds and fashioned them into blinds to ward off the heat of the sun. Ancient Syrian civilizations are also known to have installed awnings, using woven mats to shade market stalls and homes.
“shows more colour and flair whereas the US is more conservative.” “One of the obstacles is keeping up with market trends which can change quite quickly, and quality must be right. Uniline has good inhouse quality testing … we invest too in our own R&D as it is an opportunity to grow, to provide products to suit the market.” He explained the need to invest in software systems and human resources: “Getting the right design people on board and up to speed and right market information through customer involvement.”
Special Feature
Window coverings And Australia, he says, is “Very typically beige! It’s changing towards off whites and creams but people are also becoming more adventurous as they are staying longer in their homes and the installing of awnings is becoming more of a long term proposition.”
Colours and stripes Five years ago all things beige were top of the list for Goodearl and Bailey but the trend over the past three or four years is to charcoal. “Tweed charcoal is our most popular… fabrics come in widths up to three metres and that colour doesn’t show the dirt and is cooler as it absorbs the heat,” Clare said. “Our acrylic colours vary – the Dickson Constant range now includes pinks and block stripes which are really bright and vibrant and a bit different to our normal market. We are taking a bit of a gamble getting into pastels and pinks but pastels are definitely in, in the furniture side.” But it’s not all guess work, the company observed which colours were popular in home furnishings and implemented those in the fabrics range. Mermet also finds that brighter colours are picking up speed. “People are getting a bit braver! Lintex now boasts some of the brighter pots and although the palette tends to be neutral - pale creams and whites - we have added (peanut) green and orange as a bit of a departure. But blues and greys will come through in the next few years, according to information we gleaned from global trend presentations by overseas experts at local trade shows,” Jennifer said. “Of course the style and colour of blind fabrics can also have a huge impact on outlooks - darker colours provide better views to the outside while lighter colours allow more natural light into the room and give superior
The BUZ on technology
the product and it seems some sales people
Still on technology, clocking up three decades of service to the textile industry is Daryl Saunders of BUZ Software, who has constantly updated company software to stay on track of sweeping changes.
blue or grey blinds.
BUZ specialises in prospecting and quoting and payments; some measurements or specs are sent to Aeronaut for cutting; the software also handles installation schedules, automation and fast mechanisms to manipulate all the information. That is now – very different to the past.
for lighter fabrics. Interstate differences are
“Thirty years ago there were no PCs! We were originally selling large computers which only the big companies could afford. Back then most of the work was done using pen and paper, there were no barcodes to track product development,” Daryl said.
canvas is best for blocking out heat.”
“The recent introduction of tablets has had a big impact in the take up and acceptance of technology, now even smaller retailers can take a tablet to the customer’s home, measure up and check all details then print out a quote on the spot.
went crazy until people realised that mesh
“Using our technology many can close a sale on the first appointment, which halves the amount of time reps have to spend on quotes. The ‘old school’ method was to visit the site and get dimensions then return to the office, get out the calculator and work it all out before getting back to the customer. “Now with Buz Software on the iPad or tablet they can even show videos of how it all works – awnings and motorisation; take photos and superimpose (potential) awnings on the side of the house etc. It really changes the whole sales process, gives reps a handy tool.” Daryl also commented on the importance of a speedy internet for all and says that when NBN finally does roll out more people will expect to be connected. “People in country areas in particular are struggling with internet connections and getting left behind … customers need to have better access to servers so we have adopted the cloud solution/decision.”
protection from heat gain.”
sometimes don’t know either!” With hindsight he would have chosen pure Back to Leisa who notes regional differences: “Queensland is light and airy and more residences have water views so they go amazing … for example if you take a polycotton [sample] book up to Queensland they say ‘you are kidding me!’ as the more humid climate creates mould, but in all states south natural fabrics remain popular. But ironically Leisa also told Connections that in all states mesh is “pretty much the number one product” and to a large extent has replaced clear PVC which boomed about five years ago. “It was easier to work with - PVC shrinks and expands and does not always meet customer expectations. The exception is restaurants where clear PVC remains popular as it enables potential customers to see inside.” She added that to a certain extent manufacturing techniques dictate fabric trends, also “Mesh is not completely waterproof but blocks out a lot of wind and water, is easier to maintain and stays nice.”
Mesh versus clear PVC Maybe however there is a half way point? At last year’s STA Expo we spotted a rather smart sophisticated dual blind system on the Nolan. UDA stand known as Ziptrak, which Scott Gilbertson explained was developed by Tony de Maaijer in Adelaide. “Initially Ziptrak was used in a single track system with either clear PVC for cold winter conditions and woven mesh for temperature control and UV protection in the summer.
a new range of striped blinds; we have just
Nowadays consumers are looking for the best
Jennifer. “Indoor and outdoor colour trends
revamped that range, but overall plain fabrics
of both worlds. The solution is using a dual
differ markedly muted whites and creams are
do outsell stripes.
track system where both mesh and clear PVC
Ricky Richards’ Leisa Manning concurs with
favoured indoors whereas outdoors is “a bit
Six years ago Daryl Saunders of Buz Software
can be used in tandem,” Scott said.
more showy with more variety in colour …
purchased striped roller blind awnings for his
and people who wonder why Ricky Richards
hilltop house on the Sunshine Coast with its
introduced to the Australian market and ten or
carries a large range of striped outdoor
sweeping ocean views. The colours selected
more years of R&D have seen the system evolve
fabrics would be surprised how much still
matched the house – cream with a blue grey
into a robust, aesthetically pleasing package.
sells! People still want the traditional looking
trim, trouble is “the darker colour allows
fabrics in stripes or acrylic canvas in fact
me to take in the ocean views whereas the
domestic applications, but unsurprisingly the
one of the biggest sellers in the acrylic range
cream stripe blocks it out as it reflects the
significant surge in popularity of outdoor living
is a stripe! And we are about to introduce
light! Customers do not always understand
at home is boosting demand.
Ziptrak was the first blind track system
Ziptrak is used in both commercial and
APRIL • MAY 2013 · 13
Goodearl & Bailey's Vista Range
The drive toward motorisation In other developments, few will have failed to notice today’s predominance of motorised awnings, and first to introduce the technology to Australia was Somfy. Jade Coote who is the Sydney based Marketing Manager says their European manufactured motors have many control options and the remotes have been designed with “flair”, coming in a range of colours to suit décor. “For example – lounge room (black remote), patio (blue/ white shock proof) for outdoor use, silver for entertaining, and pure (white) can be matched with any décor. “The intelligent control and sensor options are designed for comfort and security while also reducing energy consumption and the home’s carbon footprint. “And when the wind reaches a pre-determined strength, the wind sensor retracts the awning or sunscreen to help protect it from damage. Manual blind users only slowly become aware of problems caused by changes in sunlight and wind and often it’s too late to meaningfully react. Automated systems respond much more quickly, even when the home owner is not home!” Jade said. And we are talking hi-tech, with ‘touch’ technology controlling and adjusting natural light, Somfy’s Telis 16 offers 16 channels, controlling all Somfy home applications, including interior/ exterior blinds, curtains, awnings and roller shutter, the large screen details all information and each channel can be assigned a name and icon and the display can be easily modified. The Touch Panel can identify up to 30 items, with easy to remember custom names and the Sonesse “whisper-quiet motorised internal window coverings” is popular for use on premium applications such as high-end residential and home theatre. Jade said “Somfy is very much a seasonal business – when the weather begins to warm up, Australians start thinking about entertaining and want to maximise their entertaining area for as much as the year as they can – this is where sales of our external products rise. “Then when the weather starts to cool down, we find there is an increase in internal product sales. For example automated blinds and curtains can allow for passive solar heating in cooler conditions, reducing the need for air-conditioning and in turn reducing the carbon footprint and the consumer’s power bill,” she explained.
More information: www.goodearlandbailey.com.au and http://www.facebook.com/goodearlNbailey www.buzsoftware.com.au www.mermet.com.au www.nolanUDA.com.au www.rickyrichards.com.au www.somfy.com.au www.uniline.com.au
14 · CONNECTIONS